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Rethinking marketing
Rethinking marketing
Rethinking marketing
Rethinking marketing
Rethinking marketing
Rethinking marketing
Rethinking marketing
Rethinking marketing
Rethinking marketing
Rethinking marketing
Rethinking marketing
Rethinking marketing
Rethinking marketing
Rethinking marketing
Rethinking marketing
Rethinking marketing
Rethinking marketing
Rethinking marketing
Rethinking marketing
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Rethinking marketing

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The future of marketing

The future of marketing

Published in: Business, News & Politics
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  • To insert this slide into your presentation Save this template as a presentation (.ppt file) on your computer. Open the presentation that will contain the quote slide. On the Slides tab, place your insertion point after the slide that will precede the quote slide. (Make sure you don't select a slide. Your insertion point should be between the slides.) On the Insert menu, click Slides from Files . In the Slide Finder dialog box, click the Find Presentation tab. Click Browse , locate and select the presentation that contains the quote slide, and then click Open . In the Slides from Files dialog box, select the quote slide. Select the Keep source formatting check box. If you do not select this check box, the copied slide will inherit the design of the slide that precedes it in the presentation. Click Insert . Click Close .
  • Transcript

    • 1. MARKETING ?? Jatin Vaid
    • 2. FUNDAMENTALS REMAIN SAME BRAND = COLLECTIVELY WHAT PEOPLE FEEL, THINK AND SAY ABOUT YOUR PRODUCT, SERVICE OR COMPANY
    • 3. FUNDAMENTALS REMAIN SAME BRANDING = USING MARKETING TO INFLUENCE PEOPLES’ ATTITUTDE TOWARDS, AND PERCEPTIONS, OF THE BRAND
    • 4. FUNDAMENTALS REMAIN SAME BRAND LOYALTY STILL IS WHAT IS EARNED OVER TIME THROUGH CONSISTENT +VE EXPERIENCES & ENGAGEMENTS WITH A PRODUCT, SERVICE OR COMPANY.
    • 5. WHAT ISCHANGING? PEOPLE’S BEHAVIOR ARE CHANGING • SMS • BLOGS • FACEBOOK • TWITTER
    • 6. WHAT ISCHANGING? WAY PEOPLE SHOP HAS EVOLVED • ONLINE SHOPPING • PRODUCT REVIEWS • PRICE DISCOVERABILITY
    • 7. WHAT ISCHANGING? SOMETHING IS HAPPENING ALL THE TIME • YOU DON’T KNOW IN WHAT CONTEXT YOU ARE INTERACTING WITH YOUR CUSTOMER
    • 8. WHAT ISCHANGING? CUSTOMERS SEARCH FOR THE PRODUCT • CONSUMER HAS MORE POWER
    • 9. FUTURE OFMARKETING? FUTURE OF MARKETING IS NOT ABOUT DOING AND SAYING THINGS TO PEOPLE • IT IS ABOUT DOING THINGS WITH AND FOR PEOPLE
    • 10. FUTURE OFMARKETING? FUTURE OF MARKETING IS COLLABORATIVE • LET YOUR CUSTOMERS PARTICIPATE IN YOUR DECISIONS
    • 11. FUTURE OFMARKETING? FUTURE OF MARKETING IS PERSONAL • LET YOUR CUSTOMERS CHOSE AND DESIGN
    • 12. FUTURE OFMARKETING? FUTURE OF MARKETING IS HELPFUL, PLAYFUL & GENEROUS • MAKE YOUR CUSTOMERS FEEL TOUCHED, MOVED AND INSPIRED
    • 13. FUTURE OFMARKETING? FUTURE OF MARKETING IS HONEST • NEVER LOSE INTEGRITY
    • 14. HOW TOGET THERE? DELIVER VALUE THROUGH MARKETING • TREAT ME WELL AND I WILL RETURN THE FAVOR
    • 15. HOW TOGET THERE? MAKE PEOPLE’S LIVES BETTER • UTILITY IN MARKETING
    • 16. HOW TOGET THERE? UNCOVER RICH CONSUMER INSIGHTS – OBSERVE • LOT OF TIMES PEOPLE DON’T KNOW WHAT THEY WANT
    • 17. HOW TOGET THERE? PRODUCT IS MARKETING • MAKE THE PRODUCT OR SERVICE SO GREAT, PEOPLE CAN’T HELP BUT TALK ABOUT IT
    • 18. THANK YOU Jatin Vaid Jatin.vaid@yahoo.com

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