Social Computing In The Enterprise BarCampBuffalo Open Discussion

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Though we wouldn’t think twice about it, social computing has been around since the beginning of enterprise computing. Some examples of social software include: email, blogs, wikis, instant messaging …

Though we wouldn’t think twice about it, social computing has been around since the beginning of enterprise computing. Some examples of social software include: email, blogs, wikis, instant messaging & presence awareness, media sharing, social bookmarking & search, social networking, and web conferencing. The latest wave of social computing applications and standards are often dubbed Web 2.0 or Collaborative Software.

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  • What is Social Computing and How Does it Differ from Social Networking?

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  • 1. 2009.05.04 BarCampBuffalo Open Discussion Social Computing in the Enterprise: Social Software Considerations www.jatana.com S. Navpreet Jatana
  • 2. About Me 2  IT Executive, most recently CIO of Erie County, a diverse, 5600+ employee enterprise  Passionate about  Affecting change and innovating using IT  Delivering Business/IT strategic alignment  For more: www.jatana.com www.jatana.com 2009.05.04
  • 3. Discussion Overview 3  Social Computing vs. Social Networking  Web 2.0 Themes  “Everything” 2.0  Enterprise 2.0  Business Drivers  Business Challenges  Implementation Framework  Social Software Value Proposition/Timeline  Social Software Impact; Marketing 2.0 Process www.jatana.com 2009.05.04
  • 4. Social Computing vs. Social Networking 4  Social Networking is a specific exploitation of Social Computing  Social Computing allows for interaction using technology, including:  Email, Blogs, Wikis, Instant Messaging & Presence Awareness, Media Sharing, Social Bookmarking & Search, Social Networking, Web Conferencing  Social Computing also known as:  Collaborative Software, Web 2.0 www.jatana.com 2009.05.04
  • 5. Web 2.0 Themes “Tag Cloud” 5 www.jatana.com 2009.05.04
  • 6. “Everything” 2.0 6  Enterprise 2.0 (Business + Social Software)  Web 2.0 in the Enterprise  AIIM defines Enterprise 2.0 as quot;a system of web- based technologies that provide rapid and agile collaboration, information sharing, emergence and integration capabilities in the extended enterprisequot;.  Government 2.0 (Democracy + Transparency)  Web 2.0 in Government  Increased: speed, efficiency, convenience, data standardization [data.gov forthcoming] www.jatana.com 2009.05.04
  • 7. Diplomacy in Government 2.0? 7 www.jatana.com 2009.05.04
  • 8. Enterprise 2.0: Business Drivers 8  Cost Reduction  Employee Engagement  Encourage Bottom-up Innovation  Collective Intelligence  Enhanced Collaboration, Community-building  Collaborative Decision Making  Email Reduction  Knowledge Retention & Management  Increased Adoption, Greater Value  Effective, Real-Time Communication  Connecting with Customers  Cultivating Prosumers [Producer/Consumer] www.jatana.com 2009.05.04
  • 9. Enterprise 2.0: Business Challenges 9  Creating Business Case/ROI Justification  Cultural Dynamics  Policies for Participation  Controlling the Message  Organizational Boundaries Are Blurring; IP Evaporation  Concerns Sharing “Work-in-Progress” vs. “Publication”  Who Disseminates the Message?  Permanence of Message  “Diamonds Web publications are forever.”  Record Retention & Regulatory Compliance  Additional Communications Channels to Cultivate/Maintain  Require Additional Resources www.jatana.com 2009.05.04
  • 10. Enterprise 2.0: Implementation Framework 10 Enterprise 2.0 is the Intersection of Organizational Culture and Technology: Understand Drivers, Creat e Enabling Frameworks, Support Initiatives, Dri ve Adoption and Value www.jatana.com 2009.05.04
  • 11. Enterprise 2.0: Social Software Value Proposition/Timeline 11 www.jatana.com 2009.05.04
  • 12. Enterprise 2.0: Social Software Impact; Marketing 2.0 Process 12 www.jatana.com 2009.05.04
  • 13. Enterprise 2.0: More Information, Case Studies, Links 13  Information Age: Web 2.0 in business  http://www.information-age.com/channels/information- management/features/650221/web-20-in-business.thtml  Implementing Enterprise 2.0  http://implementingenterprise2.com/  How Much Scale Is Needed in Enterprise 2.0 Employee Adoption?  http://bhc3.wordpress.com/2009/03/02/how-much-scale-is-needed-in- enterprise-20-employee-adoption/  Business Week: IBM-MIT Research - Putting a Price on Social Connections  http://www.businessweek.com/technology/content/apr2009/tc2009047_031301. htm  Enterprise 2.0: Reality Check  http://www.cio-weblog.com/50226711/enterprise_20_reality_check.php  Social Networking Tools Stimulate Government Operational Efficiency and Transparency  http://www.businesswire.com/news/google/20090504005036/en www.jatana.com 2009.05.04
  • 14. Discussion… 14  Where does your business stand? www.jatana.com 2009.05.04