2009.05.04
BarCampBuffalo Open Discussion
Social Computing in the
Enterprise:
Social Software Considerations
www.jatana.com S. Navpreet Jatana

About Me
2
 IT Executive, most recently CIO of Erie
County, a diverse, 5600+ employee
enterprise
 Passionate about
 Affecting change and innovating using IT
 Delivering Business/IT strategic alignment
 For more: www.jatana.com
www.jatana.com 2009.05.04

Discussion Overview
3
 Social Computing vs. Social Networking
 Web 2.0 Themes
 “Everything” 2.0
 Enterprise 2.0
 Business Drivers
 Business Challenges
 Implementation Framework
 Social Software Value Proposition/Timeline
 Social Software Impact; Marketing 2.0
Process
www.jatana.com 2009.05.04

Social Computing vs. Social Networking
4
 Social Networking is a specific
exploitation of Social Computing
 Social Computing allows for interaction
using technology, including:
 Email,
Blogs, Wikis, Instant Messaging &
Presence Awareness, Media Sharing, Social
Bookmarking & Search, Social
Networking, Web Conferencing
 Social Computing also known as:
 Collaborative Software, Web 2.0
www.jatana.com 2009.05.04

Web 2.0 Themes “Tag Cloud”
5
www.jatana.com 2009.05.04

“Everything” 2.0
6
 Enterprise 2.0 (Business + Social Software)
 Web 2.0 in the Enterprise
 AIIM defines Enterprise 2.0 as \"a system of web-
based technologies that provide rapid and agile
collaboration, information sharing, emergence
and integration capabilities in the extended
enterprise\".
 Government 2.0 (Democracy + Transparency)
 Web 2.0 in Government
 Increased: speed, efficiency, convenience, data
standardization [data.gov forthcoming]
www.jatana.com 2009.05.04

Diplomacy in Government 2.0?
7
www.jatana.com 2009.05.04

Enterprise 2.0:
Business Drivers
8
 Cost Reduction
 Employee Engagement
 Encourage Bottom-up Innovation
 Collective Intelligence
 Enhanced Collaboration, Community-building
 Collaborative Decision Making
 Email Reduction
 Knowledge Retention & Management
 Increased Adoption, Greater Value
 Effective, Real-Time Communication
 Connecting with Customers
 Cultivating Prosumers [Producer/Consumer]
www.jatana.com 2009.05.04

Enterprise 2.0:
Business Challenges
9
 Creating Business Case/ROI Justification
 Cultural Dynamics
 Policies for Participation
 Controlling the Message
 Organizational Boundaries Are Blurring; IP Evaporation
 Concerns Sharing “Work-in-Progress” vs. “Publication”
 Who Disseminates the Message?
 Permanence of Message
 “Diamonds Web publications are forever.”
 Record Retention & Regulatory Compliance
 Additional Communications Channels to
Cultivate/Maintain
 Require Additional Resources
www.jatana.com 2009.05.04

Enterprise 2.0:
Implementation Framework
10
Enterprise 2.0
is the
Intersection of
Organizational
Culture and
Technology:
Understand
Drivers, Creat
e Enabling
Frameworks,
Support
Initiatives, Dri
ve Adoption
and Value
www.jatana.com 2009.05.04

Enterprise 2.0:
Social Software Value Proposition/Timeline
11
www.jatana.com 2009.05.04

Enterprise 2.0:
Social Software Impact; Marketing 2.0 Process
12
www.jatana.com 2009.05.04

Enterprise 2.0:
More Information, Case Studies, Links
13
 Information Age: Web 2.0 in business
 http://www.information-age.com/channels/information-
management/features/650221/web-20-in-business.thtml
 Implementing Enterprise 2.0
 http://implementingenterprise2.com/
 How Much Scale Is Needed in Enterprise 2.0 Employee Adoption?
 http://bhc3.wordpress.com/2009/03/02/how-much-scale-is-needed-in-
enterprise-20-employee-adoption/
 Business Week: IBM-MIT Research - Putting a Price on Social Connections
 http://www.businessweek.com/technology/content/apr2009/tc2009047_031301.
htm
 Enterprise 2.0: Reality Check
 http://www.cio-weblog.com/50226711/enterprise_20_reality_check.php
 Social Networking Tools Stimulate Government Operational Efficiency and
Transparency
 http://www.businesswire.com/news/google/20090504005036/en
www.jatana.com 2009.05.04

Discussion…
14
 Where does your business stand?
www.jatana.com 2009.05.04