Your SlideShare is downloading. ×
Lemonade out of Lemons: Design increases your data’s value to your users
Lemonade out of Lemons: Design increases your data’s value to your users
Lemonade out of Lemons: Design increases your data’s value to your users
Lemonade out of Lemons: Design increases your data’s value to your users
Lemonade out of Lemons: Design increases your data’s value to your users
Lemonade out of Lemons: Design increases your data’s value to your users
Lemonade out of Lemons: Design increases your data’s value to your users
Lemonade out of Lemons: Design increases your data’s value to your users
Lemonade out of Lemons: Design increases your data’s value to your users
Lemonade out of Lemons: Design increases your data’s value to your users
Lemonade out of Lemons: Design increases your data’s value to your users
Lemonade out of Lemons: Design increases your data’s value to your users
Lemonade out of Lemons: Design increases your data’s value to your users
Lemonade out of Lemons: Design increases your data’s value to your users
Lemonade out of Lemons: Design increases your data’s value to your users
Lemonade out of Lemons: Design increases your data’s value to your users
Lemonade out of Lemons: Design increases your data’s value to your users
Lemonade out of Lemons: Design increases your data’s value to your users
Lemonade out of Lemons: Design increases your data’s value to your users
Lemonade out of Lemons: Design increases your data’s value to your users
Lemonade out of Lemons: Design increases your data’s value to your users
Lemonade out of Lemons: Design increases your data’s value to your users
Lemonade out of Lemons: Design increases your data’s value to your users
Lemonade out of Lemons: Design increases your data’s value to your users
Lemonade out of Lemons: Design increases your data’s value to your users
Lemonade out of Lemons: Design increases your data’s value to your users
Lemonade out of Lemons: Design increases your data’s value to your users
Lemonade out of Lemons: Design increases your data’s value to your users
Lemonade out of Lemons: Design increases your data’s value to your users
Lemonade out of Lemons: Design increases your data’s value to your users
Lemonade out of Lemons: Design increases your data’s value to your users
Lemonade out of Lemons: Design increases your data’s value to your users
Lemonade out of Lemons: Design increases your data’s value to your users
Lemonade out of Lemons: Design increases your data’s value to your users
Lemonade out of Lemons: Design increases your data’s value to your users
Lemonade out of Lemons: Design increases your data’s value to your users
Lemonade out of Lemons: Design increases your data’s value to your users
Lemonade out of Lemons: Design increases your data’s value to your users
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Lemonade out of Lemons: Design increases your data’s value to your users

216

Published on

Presented at the Semantic Tech DC Conference, 1 December 2011 …

Presented at the Semantic Tech DC Conference, 1 December 2011

• How applying meaningful design can help users engage with data
• Some what-if scenarios on using the semantic web and linked data to extend existing sites and services
• Examples of design models that are particularly useful for the world of linked data

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
216
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. LEMONADE OUT OF LEMONSDesign increases your data’s value to your usersSemTech East • Washington DC • 1 December 2011 Duane Degler @ddegler duane@designforcontext.com www.designforcontext.com Jasmin Phua @jasphua jasmin@designforcontext.com
  • 2. duane degler @ddegler cant this be easier to do?© J. Phua & D.Degler • Design for Context • 1 December 2011 2
  • 3. jasmin 2002 phua @jasphua© J. Phua & D.Degler • Design for Context • 1 December 2011 3
  • 4. Raw ingredient = Data© J. Phua & D.Degler • Design for Context • 1 December 2011 4
  • 5. Value of your data USER EXPERIENCE USER GOAL What do you know about the user? Why am I here? What are they interacting with? design with intent before during after© J. Phua & D.Degler • Design for Context • 1 December 2011
  • 6. design perspective Goals Motivation Triggers User Experience Mental model Situation Expectations Familiarity Urgency Specificity Completeness Complexity Preferences How does the design align with your goals?© J. Phua & D.Degler • Design for Context • 1 December 2011 6
  • 7. Fathers Day 2011 Proactive behavior Context-sensitive X Relevance© J. Phua & D.Degler • Design for Context • 1 December 2011 7
  • 8. what went wrong? “Is Gmail really nagging its users about such a personal topic” ! sion "..recently lost my dad...incredibly mocking" inva "I dont have a father, and I dont appreciate being reminded"© J. Phua & D.Degler • Design for Context • 1 December 2011 8
  • 9. presumptuous design Did users know that it was Fathers Day? Very likely “ insensitive mocking EXPECTATIONS vs „ nagging dont appreciate PRESUMPTIONS »  Location / context in system what if it was only on the calendar? »  No user control »  Perspective: "reminder" »  Action: "Call..." design with intent© J. Phua & D.Degler • Design for Context • 1 December 2011 9
  • 10. people are complexUsers Goals ? Situation »  User Experience •  Relevant •  Integrated •  Illuminating •  Personal •  ...and have •  Social Mobile complex needs •  •  Location-aware Situated •  Temporal •  Multi-modal© J. Phua & D.Degler • Design for Context • 1 December 2011 10
  • 11. INTERACTING WITH DATA© J. Phua & D.Degler • Design for Context • 1 December 2011 11
  • 12. How do users interact with your data? CONSUMER CURATOR »  Why is the user here? »  What are they interacting with? »  How much do you need to know about the user? »  How does this align with your goals? COLLABORATOR CREATOR © J. Phua & D.Degler • Design for Context • 1 December 2011 12
  • 13. CONSUMER CONSUME :: Looking for answers, suggestions, resources, diversion DESIGN GOALS »  Reduce noise »  Increase signal »  Supporting progress »  Bite-size chunks – structure and granularity HOW TO HELP »  Provide control THE USER? »  Make it accessible and frictionless »  Create opportunities to capture users perspectives and interests © J. Phua & D.Degler • Design for Context • 1 December 2011 13
  • 14. Data consumer :: granularity and structure © J. Phua & D.Degler • Design for Context • 1 December 2011 14
  • 15. Data consumer :: granularity and structure design for bite-sized chunks © J. Phua & D.Degler • Design for Context • 1 December 2011 15
  • 16. Data consumer :: relationships © J. Phua & D.Degler • Design for Context • 1 December 2011 16
  • 17. Data consumer :: context, expectations, supportwow! Is attending meetupsyour full-time job? Xnot MY meetups whats mine? which one am I attending? why are these showing up? © J. Phua & D.Degler • Design for Context • 1 December 2011 17
  • 18. Data consumer :: context, expectations, support A third party (meetup organizer) has become intermediary for YOUR context © J. Phua & D.Degler • Design for Context • 1 December 2011 18
  • 19. Data consumer :: context, expectations, support Quantified Self » see related interest topics Less More like like this this I dont want suggestions for this design for control © J. Phua & D.Degler • Design for Context • 1 December 2011 19
  • 20. Data Consumer to Data Curator feedback CONSUME CURATE added value perception of value & relevance frictionless© J. Phua & D.Degler • Design for Context • 1 December 2011 20
  • 21. Data consumer :: low friction interaction design for availability and access © J. Phua & D.Degler • Design for Context • 1 December 2011 21
  • 22. Moving from consuming to curating User-surfaced perspectives of your content© J. Phua & D.Degler • Design for Context • 1 December 2011 22
  • 23. CURATOR CURATE :: Refining, supplementing, adding value, offering perspectives, helping out DESIGN GOALS »  Lighter weight data entry responsibilities and engagement »  User engagement adds value without pre- requisite knowledge or experience »  Support the users understanding beyond creation needs »  Enable users to surface relationships HOW TO HELP »  Embedding opportunities into the consumer THE USER? interface meaningfully© J. Phua & D.Degler • Design for Context • 1 December 2011 23
  • 24. Data curation :: enable surfacing of relationships design to manage risk © J. Phua & D.Degler • Design for Context • 1 December 2011 24
  • 25. Data curation :: embedding opportunities design for serendipity © J. Phua & D.Degler • Design for Context • 1 December 2011 25
  • 26. Data Curator to Data Creator structure CURATE CREATE supplement produce a complete whole investment © J. Phua & D.Degler • Design for Context • 1 December 2011 26
  • 27. CREATE :: Express or produce something that creates a complete whole CREATOR DESIGN GOALS »  All the capabilities and resources to produce a finished product should be at hand »  If structure is important, then structure should be supported »  Reduce redundancy in user interactions via HOW TO HELP accelerators THE USER? »  Anticipate capabilities and resources needed »  Provide structure where encouraged and appropriate© J. Phua & D.Degler • Design for Context • 1 December 2011 27
  • 28. Moving from curation to creation How do you support the curate-to-create transition? © J. Phua & D.Degler • Design for Context • 1 December 2011 28
  • 29. Data creation :: assembling content » curatorial perspective © J. Phua & D.Degler • Design for Context • 1 December 2011 29
  • 30. Data creator :: anticipate capabilities bring relevance and context from your content environment extend composition to support narrative structures provide smart metadata opportunities © J. Phua & D.Degler • Design for Context • 1 December 2011 30
  • 31. Data creator :: relationships from your content environment searches are brute force ways to assemble and tune content © J. Phua & D.Degler • Design for Context • 1 December 2011 31
  • 32. Data creator :: smart metadata opportunities © J. Phua & D.Degler • Design for Context • 1 December 2011 32
  • 33. Data creator :: support narrative structures Comparison „ Quote “ Montage Procedural / Sequential 1.   2.   3.   Rating and Review © J. Phua & D.Degler • Design for Context • 1 December 2011 33
  • 34. Data Creation & Curation to Data Collaboration COLLABORATECONSUME CURATE CREATE © J. Phua & D.Degler • Design for Context • 1 December 2011 34
  • 35. COLLABORATE ::COLLABORATOR Working with others towards a shared experience, community, or vision DESIGN GOALS »  Make information available in a consumable manner »  Support human agent dialogues; online-offline »  Transparency HOW TO HELP »  Increase exposure and awareness of context THE USER? »  Support articulation of differing perspectives © J. Phua & D.Degler • Design for Context • 1 December 2011 35
  • 36. Data Collaboration: applied context filter bubble issue design for transparency and awareness © J. Phua & D.Degler • Design for Context • 1 December 2011 36
  • 37. Data Collaboration: applied context I want seafood pasta As long as there are vegetarian optionsthat place on Via dei Millenear Piazza Amedeo Coffee, must have good coffee Lets find a place where we can sit outside © J. Phua & D.Degler • Design for Context • 1 December 2011 37
  • 38. Thank you jasmin@designforcontext.com duane@designforcontext.comwww.designforcontext.com

×