Brand Narratives

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Quick presentation for my Social Media Marketing class on how to use Brand Narratives effectively.

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  • http://www.youtube.com/watch?v=O5XgyNMsspk
  • Life is a sport, Make It Count.
  • -one way communication-not consistent across platforms-lacks focus and organizations fall behind content.
  • Brand Narratives

    1. 1. Brand Narratives By: Jaspal Sangha
    2. 2. What are brand narratives?1.Authentic and make an emotional connection.2.Rooted in a brand’s personality.3.Exciting to consumer’s and DRIVE ACTION. “Narratives are stories that do not end – they persist indefinitely.” -Sean Wood, Freeworld Media Blogger
    3. 3. So who’s behind?
    4. 4. Reebok Running
    5. 5. Evaluation Brand Narrative Task? Successful?Authentic and make an Yesemotional connection.Rooted in a brand’s Yespersonality.Exciting to consumer’s and NODRIVES ACTION.
    6. 6. Who can we learn from?
    7. 7. Nike+ Running
    8. 8. Nike+ Narratives Maximum performance.Challenging oneself to strive for their very best. Calling that achievement perfection. Ultimately living a healthy lifestyle.
    9. 9. How does Nike perpetuate these narratives?
    10. 10. . Authentic and makes an emotional connection
    11. 11. 2. Rooted in a brand’s personality.
    12. 12. 3. Exciting to consumer’s and DRIVES ACTION.
    13. 13. Nike “Cheer Me On”- Facebook Integration
    14. 14. ConclusionHow can organizations learn from Nike+?- Create content that doesn’t focus solely on the actual product.- Create meaningful interaction helping consumers perpetuate desired brand narratives.- Create a user friendly media platform to facilitate this meaningful interaction.
    15. 15. Thanks!
    16. 16. DiscussionWhat are mistakes that organizations canmake using SMM to effectively propagate brand narratives. Actual Examples?

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