Brand Narratives
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Brand Narratives

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Quick presentation for my Social Media Marketing class on how to use Brand Narratives effectively.

Quick presentation for my Social Media Marketing class on how to use Brand Narratives effectively.

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  • http://www.youtube.com/watch?v=O5XgyNMsspk
  • Life is a sport, Make It Count.
  • -one way communication-not consistent across platforms-lacks focus and organizations fall behind content.

Brand Narratives Brand Narratives Presentation Transcript

  • Brand Narratives By: Jaspal Sangha
  • What are brand narratives?1.Authentic and make an emotional connection.2.Rooted in a brand’s personality.3.Exciting to consumer’s and DRIVE ACTION. “Narratives are stories that do not end – they persist indefinitely.” -Sean Wood, Freeworld Media Blogger
  • So who’s behind?
  • Reebok Running
  • Evaluation Brand Narrative Task? Successful?Authentic and make an Yesemotional connection.Rooted in a brand’s Yespersonality.Exciting to consumer’s and NODRIVES ACTION.
  • Who can we learn from?
  • Nike+ Running
  • Nike+ Narratives Maximum performance.Challenging oneself to strive for their very best. Calling that achievement perfection. Ultimately living a healthy lifestyle.
  • How does Nike perpetuate these narratives?
  • . Authentic and makes an emotional connection
  • 2. Rooted in a brand’s personality.
  • 3. Exciting to consumer’s and DRIVES ACTION.
  • Nike “Cheer Me On”- Facebook Integration
  • ConclusionHow can organizations learn from Nike+?- Create content that doesn’t focus solely on the actual product.- Create meaningful interaction helping consumers perpetuate desired brand narratives.- Create a user friendly media platform to facilitate this meaningful interaction.
  • Thanks!
  • DiscussionWhat are mistakes that organizations canmake using SMM to effectively propagate brand narratives. Actual Examples?