-one way communication-not consistent across platforms-lacks focus and organizations fall behind content.
Brand Narratives By: Jaspal Sangha
What are brand narratives?1.Authentic and make an emotional connection.2.Rooted in a brand’s personality.3.Exciting to consumer’s and DRIVE ACTION. “Narratives are stories that do not end – they persist indefinitely.” -Sean Wood, Freeworld Media Blogger
ConclusionHow can organizations learn from Nike+?- Create content that doesn’t focus solely on the actual product.- Create meaningful interaction helping consumers perpetuate desired brand narratives.- Create a user friendly media platform to facilitate this meaningful interaction.