Cloud Clarity



j                               alpha
    www.linkedin.com/in/jreed
CxOs are now
    Clamoring for the Cloud


j                               alpha
    www.linkedin.com/in/jreed
Virtual stuff


       Your Boss
       Reed, Jason
       Virtual stuff


     Jason:

     Do we have any of those virtu...
When are we going to see
              energy, rent, HW, & staff
              savings in the cloud?
                     ...
j                               alpha
    www.linkedin.com/in/jreed
Txt from Timmy the Temp.

         boss, yt?


         wanna buy my A-Rod souvenirs?


         go to my cloud store - bu...
j                               alpha
    www.linkedin.com/in/jreed
Where do we start?



j                                alpha
    www.linkedin.com/in/jreed
XaaS
                                Process
                                Business
                                Data...
Who do we believe?



j                                 alpha
    www.linkedin.com/in/jreed
The Evangelist



j                                     alpha
    www.linkedin.com/in/jreed
quot;These are crazy times,
    these are wacky times, but
      there has never been a
          better time for
        ...
j   alpha
Low CAPEX & TCO, Predictable cloud
        Pay as you go usage models Time to
        value in weeks Rapid prototyping
   ...
or



j                                    alpha
    www.linkedin.com/in/jreed
The Pessimist



j                                        alpha
    www.linkedin.com/in/jreed
Cloud computing is
        quot;worse than stupidity.quot;
                                Richard stallman
              ...
j   alpha
Traditional IT resistance Encourages
    business to operate as lone ranger
    Data portability & interoperability
    Pr...
Seem familiar?



j                                       alpha
    www.linkedin.com/in/jreed
1970s




j                                       alpha
    www.linkedin.com/in/jreed
1980s




j                                       alpha
    www.linkedin.com/in/jreed
1990s




j                                       alpha
    www.linkedin.com/in/jreed
Crisis
j                                        alpha
    www.linkedin.com/in/jreed
Part of the Solution



                                Offshore




j                                          alpha
    ...
But it took a
    decade to master
    and created . . .


j                       alpha
Culture Challenges




                                    Dilbert by Scott Adams




j                                   ...
and



j                                     alpha
    www.linkedin.com/in/jreed
Communication Challenges


                   011100101101010111100001010101101




j                                     ...
Today, we are here



j                               alpha
    www.linkedin.com/in/jreed
Heterogeneous Clouds




                                www.es.lancs.ac.uk/hazelrigg/amy/Images/cloudchart.gif




j     ...
and here



j                                          alpha
    www.linkedin.com/in/jreed
Cloud Conjecture




                                                   Gartner Hype Cycle



j                           ...
But, we want to be here



j                               alpha
    www.linkedin.com/in/jreed
xCloud InterOperability




                                             Gartner Hype Cycle




j                         ...
Like Y2K, we confront



j                               alpha
    www.linkedin.com/in/jreed
j                               alpha
    www.linkedin.com/in/jreed
which is a considerable
opportunity to make the
      Cloud Case.


j                               alpha
    www.linkedin...
8 weeks?!
    LEGAL




                     PURCHASING   VENDOR
                                                       $1...
8 weeks?!
    LEGAL




                     PURCHASING   VENDOR
                                                       $1...
$100/mo.




                                   8 minutes!


                                                8 weeks?!
   ...
8 weeks @ $1000/mo.
                                or
              8 minutes @ $100/mo.


j                             ...
Cloud is



j                                   alpha
    www.linkedin.com/in/jreed
Like Y2K, we confront



j                               alpha
    www.linkedin.com/in/jreed
Culture Challenges




                 Cloud
                upstart


j                                             alph...
and



j                                     alpha
    www.linkedin.com/in/jreed
Communication Challenges




j                                        alpha
    www.linkedin.com/in/jreed
Can we apply
         Y2K solutions to the
                Cloud?


j                               alpha
    www.linkedin...
j                               alpha
    www.linkedin.com/in/jreed
Is the Cloud?



j                                        alpha
    www.linkedin.com/in/jreed
Offshore




j                                          alpha
    www.linkedin.com/in/jreed
Offshore
         Near shore




j                                          alpha
    www.linkedin.com/in/jreed
Any shore

                                Offshore
         Near shore




               But, it took a decade to master...
Public




j                                        alpha
    www.linkedin.com/in/jreed
Public


          Private




j                                        alpha
    www.linkedin.com/in/jreed
Public
                                            Hybrid

          Private


                   xCloud Interoperability
...
What can we do?



j                                    alpha
    www.linkedin.com/in/jreed
Challenge Vendors
    • Are they stable? How would we know?
    • Who’s backing them financially?
    • SAS70 certified?
 ...
Don’t be, or buy from a



j                               alpha
    www.linkedin.com/in/jreed
j                               alpha
    www.linkedin.com/in/jreed
and if it looks like . . .



j                               alpha
    www.linkedin.com/in/jreed
or



              then keep looking.
j                                    alpha
    www.linkedin.com/in/jreed
Demand xCloud InterOperability




j                               alpha
    www.linkedin.com/in/jreed
Demand xCloud InterOperability




j                               alpha
    www.linkedin.com/in/jreed
Demand xCloud InterOperability




                                standards

j                                           ...
Demand xCloud InterOperability




j                               alpha
    www.linkedin.com/in/jreed
Demand xCloud InterOperability




j                               alpha
    www.linkedin.com/in/jreed
Demand xCloud InterOperability




                                Maybe.

j                                        alpha
...
Petition for Portability




j                                       alpha
    www.linkedin.com/in/jreed
Measure Performance


quot;100ms in latency resulted in (1%) sales“




    quot;500ms delay resulted in (20%) traffic.”

...
Insist on Availability




j                                        alpha
    www.linkedin.com/in/jreed
Scrutinize Security



                                OpenID OAuth




j                                              alp...
Yes, On Demand is Demanding



j                               alpha
    www.linkedin.com/in/jreed
But, the Cloud Case is
    Compelling in response
     to Crisis and despite
        Communication &
      Culture Challen...
Commence Cloud Construction




j                                      alpha
    www.linkedin.com/in/jreed
But keep in mind . . .



j                               alpha
    www.linkedin.com/in/jreed
1. There’s a lot of hype; the cloud is not a panacea
    2. XaaS is valuable, but not the only solution
    3. There’s no ...
The Cloud


       Reed, Jason
       CEO, CFO, Head of Development, Timmy the Temp.
       The Cloud


     CEO, CFO, CTO...
Cloud Complete



j                                       alpha
    www.linkedin.com/in/jreed
Comments:
                            jasonwreed@gmail.com




j                                                  alpha
  ...
Sources
                      s1    image   img0.gmodules.com/ig/images/weather/mostly_sunny.png
                      s4 ...
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Cloud Computing Clarity

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Perspective on the challenges we face in helping realizing the potential of cloud computing. Comments & feedback encouraged.

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Cloud Computing Clarity

  1. 1. Cloud Clarity j alpha www.linkedin.com/in/jreed
  2. 2. CxOs are now Clamoring for the Cloud j alpha www.linkedin.com/in/jreed
  3. 3. Virtual stuff Your Boss Reed, Jason Virtual stuff Jason: Do we have any of those virtual desktops or servers on the Internet that I keep reading about? If not, lets get some. Let me know when it’s done. Thanks, CEO j alpha www.linkedin.com/in/jreed
  4. 4. When are we going to see energy, rent, HW, & staff savings in the cloud? Call me CFO j alpha www.linkedin.com/in/jreed
  5. 5. j alpha www.linkedin.com/in/jreed
  6. 6. Txt from Timmy the Temp. boss, yt? wanna buy my A-Rod souvenirs? go to my cloud store - built it using saas y cant u do it @ ACME Corp.? j alpha www.linkedin.com/in/jreed
  7. 7. j alpha www.linkedin.com/in/jreed
  8. 8. Where do we start? j alpha www.linkedin.com/in/jreed
  9. 9. XaaS Process Business Database Storage j alpha www.linkedin.com/in/jreed
  10. 10. Who do we believe? j alpha www.linkedin.com/in/jreed
  11. 11. The Evangelist j alpha www.linkedin.com/in/jreed
  12. 12. quot;These are crazy times, these are wacky times, but there has never been a better time for Cloud Computing” Marc Benioff Chairman & CEO j alpha www.linkedin.com/in/jreed
  13. 13. j alpha
  14. 14. Low CAPEX & TCO, Predictable cloud Pay as you go usage models Time to value in weeks Rapid prototyping Flexibility gains Central security & compliance Automatic upgrades & updates Easy to customize & use No infrastructure Virtualized & abstracted Federated, interoperable Low risk, simple implementation No physical or geographic limits service oriented Low maintenance short learning curve, Increased, scalability increased, self- service j alpha www.linkedin.com/in/jreed
  15. 15. or j alpha www.linkedin.com/in/jreed
  16. 16. The Pessimist j alpha www.linkedin.com/in/jreed
  17. 17. Cloud computing is quot;worse than stupidity.quot; Richard stallman Founder j alpha www.linkedin.com/in/jreed
  18. 18. j alpha
  19. 19. Traditional IT resistance Encourages business to operate as lone ranger Data portability & interoperability Provider trust & security Network latency & availability IT, cloudy day transparency Disaster recovery tbd questions Data security & privacy concerns Questionable regulatory control Lack of audit, governance & security accountability Questionable reliability & performance Lack of management tools Lack of integration with internal infrastructure cloud, hypervisor failure j alpha www.linkedin.com/in/jreed
  20. 20. Seem familiar? j alpha www.linkedin.com/in/jreed
  21. 21. 1970s j alpha www.linkedin.com/in/jreed
  22. 22. 1980s j alpha www.linkedin.com/in/jreed
  23. 23. 1990s j alpha www.linkedin.com/in/jreed
  24. 24. Crisis j alpha www.linkedin.com/in/jreed
  25. 25. Part of the Solution Offshore j alpha www.linkedin.com/in/jreed
  26. 26. But it took a decade to master and created . . . j alpha
  27. 27. Culture Challenges Dilbert by Scott Adams j alpha www.linkedin.com/in/jreed
  28. 28. and j alpha www.linkedin.com/in/jreed
  29. 29. Communication Challenges 011100101101010111100001010101101 j alpha www.linkedin.com/in/jreed
  30. 30. Today, we are here j alpha www.linkedin.com/in/jreed
  31. 31. Heterogeneous Clouds www.es.lancs.ac.uk/hazelrigg/amy/Images/cloudchart.gif j alpha www.linkedin.com/in/jreed
  32. 32. and here j alpha www.linkedin.com/in/jreed
  33. 33. Cloud Conjecture Gartner Hype Cycle j alpha www.linkedin.com/in/jreed
  34. 34. But, we want to be here j alpha www.linkedin.com/in/jreed
  35. 35. xCloud InterOperability Gartner Hype Cycle j alpha www.linkedin.com/in/jreed
  36. 36. Like Y2K, we confront j alpha www.linkedin.com/in/jreed
  37. 37. j alpha www.linkedin.com/in/jreed
  38. 38. which is a considerable opportunity to make the Cloud Case. j alpha www.linkedin.com/in/jreed
  39. 39. 8 weeks?! LEGAL PURCHASING VENDOR $1,000/mo. j alpha www.linkedin.com/in/jreed
  40. 40. 8 weeks?! LEGAL PURCHASING VENDOR $1,000/mo. j alpha www.linkedin.com/in/jreed
  41. 41. $100/mo. 8 minutes! 8 weeks?! LEGAL PURCHASING VENDOR $1,000/mo. j alpha www.linkedin.com/in/jreed
  42. 42. 8 weeks @ $1000/mo. or 8 minutes @ $100/mo. j alpha www.linkedin.com/in/jreed
  43. 43. Cloud is j alpha www.linkedin.com/in/jreed
  44. 44. Like Y2K, we confront j alpha www.linkedin.com/in/jreed
  45. 45. Culture Challenges Cloud upstart j alpha www.linkedin.com/in/jreed
  46. 46. and j alpha www.linkedin.com/in/jreed
  47. 47. Communication Challenges j alpha www.linkedin.com/in/jreed
  48. 48. Can we apply Y2K solutions to the Cloud? j alpha www.linkedin.com/in/jreed
  49. 49. j alpha www.linkedin.com/in/jreed
  50. 50. Is the Cloud? j alpha www.linkedin.com/in/jreed
  51. 51. Offshore j alpha www.linkedin.com/in/jreed
  52. 52. Offshore Near shore j alpha www.linkedin.com/in/jreed
  53. 53. Any shore Offshore Near shore But, it took a decade to master. j alpha www.linkedin.com/in/jreed
  54. 54. Public j alpha www.linkedin.com/in/jreed
  55. 55. Public Private j alpha www.linkedin.com/in/jreed
  56. 56. Public Hybrid Private xCloud Interoperability cannot take a decade to master. j alpha www.linkedin.com/in/jreed
  57. 57. What can we do? j alpha www.linkedin.com/in/jreed
  58. 58. Challenge Vendors • Are they stable? How would we know? • Who’s backing them financially? • SAS70 certified? • How is overall QoS measured? • How will we communicate and escalate? • Do SLAs really matter after our reputation is shot and our customers have moved to the competition? j alpha www.linkedin.com/in/jreed
  59. 59. Don’t be, or buy from a j alpha www.linkedin.com/in/jreed
  60. 60. j alpha www.linkedin.com/in/jreed
  61. 61. and if it looks like . . . j alpha www.linkedin.com/in/jreed
  62. 62. or then keep looking. j alpha www.linkedin.com/in/jreed
  63. 63. Demand xCloud InterOperability j alpha www.linkedin.com/in/jreed
  64. 64. Demand xCloud InterOperability j alpha www.linkedin.com/in/jreed
  65. 65. Demand xCloud InterOperability standards j alpha www.linkedin.com/in/jreed
  66. 66. Demand xCloud InterOperability j alpha www.linkedin.com/in/jreed
  67. 67. Demand xCloud InterOperability j alpha www.linkedin.com/in/jreed
  68. 68. Demand xCloud InterOperability Maybe. j alpha www.linkedin.com/in/jreed
  69. 69. Petition for Portability j alpha www.linkedin.com/in/jreed
  70. 70. Measure Performance quot;100ms in latency resulted in (1%) sales“ quot;500ms delay resulted in (20%) traffic.” j alpha www.linkedin.com/in/jreed
  71. 71. Insist on Availability j alpha www.linkedin.com/in/jreed
  72. 72. Scrutinize Security OpenID OAuth j alpha www.linkedin.com/in/jreed
  73. 73. Yes, On Demand is Demanding j alpha www.linkedin.com/in/jreed
  74. 74. But, the Cloud Case is Compelling in response to Crisis and despite Communication & Culture Challenges, so . . . j alpha www.linkedin.com/in/jreed
  75. 75. Commence Cloud Construction j alpha www.linkedin.com/in/jreed
  76. 76. But keep in mind . . . j alpha www.linkedin.com/in/jreed
  77. 77. 1. There’s a lot of hype; the cloud is not a panacea 2. XaaS is valuable, but not the only solution 3. There’s no need for radical change 4. Leverage Lessons Learned a. Crisis presents opportunity b. Culture is critical c. Don’t underestimate Communication 5. Using Internet services in your architecture is wise 6. Heterogeneous environments are OK, common, & mitigate risk 7. You’ll likely end up with a hybrid cloud anyway 8. Insist on transparency 9. Governance & security strategies really do matter 10. Assess your business processes, culture, value of the cloud j alpha www.linkedin.com/in/jreed
  78. 78. The Cloud Reed, Jason CEO, CFO, Head of Development, Timmy the Temp. The Cloud CEO, CFO, CTO, and Timmy: In the words of Elton John, “The walls get higher every day The barriers get in the way But I see hope in every cloud” More to come, when I pull my head out of the clouds . . . Jason j alpha www.linkedin.com/in/jreed
  79. 79. Cloud Complete j alpha www.linkedin.com/in/jreed
  80. 80. Comments: jasonwreed@gmail.com j alpha www.linkedin.com/in/jreed
  81. 81. Sources s1 image img0.gmodules.com/ig/images/weather/mostly_sunny.png s4 image tbn1.google.com/images?q=tbn:dlNtyXS11yu5BM:api.ning.com/files/Hf01NvdG3gz8O4n0W7ZmMNjMSP2ZfKsh6YY37sgEjvZEaX6syqo*l2cp1MQGS-e4Hps54gaDa0YGKHldzSDY7vv4jiVekOX4/whiteboard0 s12 image www.salesforce.com s12 quote www.mycustomer.com/cgi-bin/item.cgi?id=134023 s13 image http://www.whatshappeninginmemphis.com/LocalBands/The%20Hype.gif s17 image tbn0.google.com/images?q=tbn:-MPgv5LN7iFlkM:http.cdnlayer.com/itke/blogs.dir/8/files/2008/02/gnu.png s17 quote www.guardian.co.uk/technology/2008/sep/29/cloud.computing.richard.stallman s18 image openesf.net/projects/esf-activists-news-network/project-home/danger-a1.jpg s23 image www.notebookreview.com/assets/7038.gif s23 image http://www.whatshappeninginmemphis.com/LocalBands/The%20Hype.gif s24 image microscopiq.com/images/mushroom-clown-ps3.jpg s25 image www.coastal.edu/international/handbook/world_map.gif s27 image kosmaczewski.net/wp-content/uploads/2007/05/elbonia2.gif s28 image www.gothamgazette.com/graphics/ggazette_11_24_04_outsource.jpg s29 image 1.bp.blogspot.com/_LjdhPi04aIw/SCbJ4Kr4EJI/AAAAAAAAABk/xSbUXhCo2Ug/s320/outsourcing-cartoon.bmp s33 image www.es.lancs.ac.uk/hazelrigg/amy/Images/cloudchart.gif s35 image technology.cgap.org/technologyblog/wp-content/uploads/2008/06/559px-gartner_hype_cyclesvg.png s37 image technology.cgap.org/technologyblog/wp-content/uploads/2008/06/559px-gartner_hype_cyclesvg.png s39 image www.mikepaulblog.com/blog/media/GlobalFinancialCrisisBaloonAnalyst.gif s41 image www.cfo.com s41 image www1.tbc.net/images/BladeServer.jpg s41 image www.pioneerbankandtrust.com/images/credit_card.png s43 image ip-voodoo.com/images/fortune500-BIZ.jpg s45 image www.microsoft.com s45 image www.salesforce.com s45 image www.mosso.com s45 image aws.amazon.com s45 image code.google.com/appengine/ s47 image www.whereistheoutrage.net/wordpress/wp-content/uploads/2006/10/the-world-is-flat.jpg s49 image www.coastal.edu/international/handbook/world_map.gif s50 image www.coastal.edu/international/handbook/world_map.gif s54 image www.coghead.com s56 image www.tipandtrick.net/wp-content/uploads/2008/05/mediamax.gif s56 image upload.wikimedia.org/wikipedia/en/5/5a/TheLinkup.png s56 image www.business-software.com/crm/crmbuzz/wp-content/uploads/2007/11/entellium-logo.bmp s57 image www.microsoft.com s57 image www.salesforce.com s57 image www.mosso.com s57 image aws.amazon.com s57 image code.google.com/appengine/ s59 image blogs.sun.com/dennisding/resource/open.jpg s60 image www.hotrodscustomstuff.com/logos/hot-rods-custom-stuff.gif s61 image healthskills.files.wordpress.com/2008/07/838560flexibility-posters.jpg s62 image broadcast.oreilly.com/2008/09/22/176px-XMPP_Logo.svg.png s64 quote www.slideshare.net/giganati/savig-cost-using-application-level-virtualization-presentation s64 image www.amazon.com s64 quote www.slideshare.net/giganati/savig-cost-using-application-level-virtualization-presentation s64 image www.google.com s65 image trust.salesforce.com s65 image status.aws.amazon.com/ s65 image code.google.com/status/appengine s69 image images.hobbytron.com/JHC-0814-lg.jpg s72 quote Elton John, All That i'm Allowed (I'm Thankful) Lyrics j alpha www.linkedin.com/in/jreed
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