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The Centre for Creative Communications
The Centre for Creative Communications
The Centre for Creative Communications
The Centre for Creative Communications
The Centre for Creative Communications
The Centre for Creative Communications
The Centre for Creative Communications
The Centre for Creative Communications
The Centre for Creative Communications
The Centre for Creative Communications
The Centre for Creative Communications
The Centre for Creative Communications
The Centre for Creative Communications
The Centre for Creative Communications
The Centre for Creative Communications
The Centre for Creative Communications
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The Centre for Creative Communications

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  • 1. Programs 2008 - 2009 The Centre for Creative The FUTURE of LEARNING Communications Launch a new career in the world of Communications, Media and Design Programs 2008 - 2009 The Centre Launch athe world career in new for Creativeof Communications, CommunicationsMedia and Design 951 Carlaw Avenue Toronto, ON, Canada T 416 289 5000 F 416 289 5106 Interactive STORYtelling centennialcollege.ca/thecentre 09/08
  • 2. Not just another school. This is the real world. LEarn bY dOing. At the School of Communications, Media and Design, Centennial College, we offer unprecedented learner-driven, hands-on education in ARt and DEsign, ADvertising and PUblic Relations, JOurnalism and PUblishing, and INtegrated Media. Interactive STORYtelling 2 3
  • 3. aDVERTISING + pUblic Relations Advertising Advertising Advertising department ADvertising CAREERS Graduates launch new careers in: | ADVERTISING ACCOUNT MANAGEMENT | COPYWRITING | MARKETING | MEDIA BUYING AND PLANNING | PRODUCTION | Centennial OCAS Code: 6404 Program Name: ADVERTISING Duration: 6 Semesters Credential Awarded: Ontario College Advanced Diploma INDUSTRY FIELD PLACEMENT Department: Advertising and Public Relations Fall Intake In this program you’ll learn to produce content within the myriad genres of advertising. As understudies of industry innovators, you’ll sharpen your creative skills and develop a unique style all your own and get the chance to show your skills during your four-month industry field placement. In your final year, you will specialize in Account Management, Copywriting or Media Buying and Planning. You’ll graduate knowing what you do best, and how your talent fits into every area in which you’ve trained. More Information centennialcollege.ca/thecentre/advert 4 5
  • 4. Advertising ACCOunt Management Advertising MEdia CAREERS Graduates launch new careers in: Management CAREERS A high demand for skilled professionals. Successful graduates of this program will launch new careers with: | ADVERTISING | DIRECT MARKETING | EVENT MARKETING | INTERACTIVE MARKETING | SALES PROMOTION | | ADVERTISING AGENCIES | INDEPENDENT MEDIA MANAGEMENT COMPANIES | MARKETING COMPANIES | | MULTI-MEDIA OWNERS AND SELLERS | RESEARCH COMPANIES | AND ADVERTISERS | POST-GRADUATE POST-GRADUATE Centennial OCAS Code: 6419 Centennial OCAS Code: 6403 Program Name: ADVERTISING ACCOUNT MANAGEMENT Program name: Advertising Media Management Duration: 3 Semesters Duration: 3 semesters Credential Awarded: Ontario College Graduate Certificate Credential Awarded: Ontario Graduate Certificate INDUSTRY FIELD PLACEMENT INDUSTRY FIELD PLACEMENT Department: Advertising and Public Relations Department: Advertising and Public Relations Fall Intake Fall Intake Advertising Media Management is a unique post-graduate program The Advertising Account Management program will prepare you to manage preparing you for the advertising and communications industry in the role of integrated communications plans, organizing the talents of your peers for projects strategic media planning and buying. This hands-on and intensive across all media, complemented by a full-semester industry field placement. You’ll industry-approved program will provide you with the fundamentals of media develop strategic thinking, business and consumer analysis, as well as creative skills management, with a focus on consumer-driven communication channel that you’ll use to tailor advertising plans for clients. For media junkies who also choices for advertising messages. You’ll develop an expertise in reaching enjoy marketing and communications strategy, this program is ideal. target audiences with a creative message and build your business and negotiating skills on behalf of advertising clients to achieve strategic results. More Information centennialcollege.ca/thecentre/advertising More Information centennialcollege.ca/thecentre/mediamanagement 6 7
  • 5. COrporate Communications +PublicRelations CAREERS Graduates launch new careers with: | BANKS | HOSPITALS | MUNICIPAL GOVERNMENTS | MUSEUMS | NOT-FOR-PROFIT ORGANIZATIONS | PUBLIC RELATIONS AGENCIES | | TRADE ASSOCIATIONS | POST-GRADUATE Centennial OCAS Code: 6417 Program Name: CORPORATE COMMUNICATIONS AND PUBLIC RELATIONS Duration: 2 Semesters Credential Awarded: Ontario College Graduate Certificate INDUSTRY FIELD PLACEMENT Department: Advertising + Public Relations Fall and Winter Intakes If you love writing, language and the art of persuasion, and you like career flexibility that lets you work for a wide spectrum of employers, this program is for you. You’ll learn the skills you need to change employee attitudes, shift stockholders’ opinions and convince the media of an organization’s story. You’ll research, write, plan, edit, design, and implement everything from strategic communications plans to employee newsletters to gala dinners for 500. More Information centennialcollege.ca/thecentre/corporate Interactive STORYtelling 8 9
  • 6. ARt + ARt + dESIGNstudies dESIGN department foundation CAREERS You’ll get ready for a new career path by: | PRODUCING A PORTFOLIO OF ARTWORK | PREPARING FOR SUCCESSFUL ADMISSION TO SPECIALIZED PROGRAMS | Centennial OCAS Code: 6409 Program Name: ART AND DESIGN FOUNDATION STUDIES Duration: 2 Semesters Credential Awarded: Ontario College Certificate Department: Art + Design Fall and Winter Intakes Hone your artistic talents in this accelerated visual art fundamentals program. By studying both traditional and digital art techniques you will prepare yourself for a career in the visual arts. Producing numerous pieces, you will create and assemble a portfolio of work that will open your career in the applied visual arts or design industries, preparing you for more specialized programs in Digital Animation, New Media Design, Fine Arts Studio or Graphic Design – Media. More Information centennialcollege.ca/thecentre/artdesign 10 11
  • 7. Fine ARts Studio CAREERS Graduates find new career paths as: | DESIGNERS | DIGITAL ANIMATORS | EXHIBITING ARTISTS | ILLUSTRATORS | gRaphic dESIGN- MEdia CAREERS YOU’LL EMERGE WITH CREATIVE, MULTIDISCIPLINARY AND COMPETITIVE SKILLS FOR TODAY’S DIVERSE AND DEMANDING INDUSTRY. Centennial OCAS Code: 6420 Centennial OCAS Code: 6421 Program Name: GRAPHIC DESIGN – MEDIA Program Name: FINE ARTS STUDIO Duration: 5 Semesters Duration: 4 Semesters Credential Awarded: Ontario College Advanced Diploma Credential Awarded: Ontario College Diploma INDUSTRY FIELD PLACEMENT Department: Art + Design Department: Art + Design Fall Intake Fall Intake Fine Arts Studio is a challenging, intimate and atelier program in The Graphic Design – Media program prepares students for a career in today’s drawing, painting and sculpture. This intensive program emphasizes innovative and diverse commercial design industry. The program focuses on development of advanced skills in contemporary figurative and design for print, emphasizing visual fundamentals and creative problem solving. objective drawing, painting, and 3D modeling. You will be exposed Students will also train in motion graphics, opening additional career opportunities. to styles and techniques from both the modernist and classical You’ll integrate a new knowledge of visual graphics with contemporary approaches aesthetics. to commercial design to produce work for print publications, corporate identity, packaging and illustration. More Information centennialcollege.ca/thecentre/fineartsstudio More Information centennialcollege.ca/thecentre/designmedia 12 13
  • 8. JOurnalism JOurnalism + CAREERS Journalism graduates launch new careers in print, broadcasting and online news media as: Publishing | EDITORS | REPORTERS | WRITERS | department Centennial OCAS Code: 6402 Program Name: JOURNALISM Duration: 6 Semesters Credential Awarded: Ontario College Advanced Diploma INDUSTRY FIELD PLACEMENT Department: Journalism + Publishing Fall Intake Our Journalism (three-year) program, designed for high school graduates, takes you from the classroom to a full-time industry field placement. You’ll get intensive training and practice in writing, news reporting, editing and page design. You’ll cover stories from across Toronto and within the surrounding community with The East Toronto Observer, a community newspaper circulated every two weeks in East York, and the Toronto Observer, our online edition. More Information centennialcollege.ca/thecentre/journalism 14 15
  • 9. Journalism CAREERS FAst Track Graduates launch new careers in many facets of communications as: | EDITORS | REPORTERS | WRITERS | SPorts Journalism CAREERS You’ll develop new career skills in: | SPORTS WRITING FOR PRINT, RADIO, TV, ONLINE AND MULTI-PLATFORM MEDIA | ADVANCED INTERVIEWING TECHNIQUES | | SPORTS BEAT REPORTING, STATISTICS AND IMAGING | SPORTS HISTORY, CULTURE AND BUSINESS | POST-GRADUATE POST-GRADUATE Centennial OCAS Code: 6412 Centennial OCAS Code: 6415 Program Name: JOURNALISM FAST TRACK Program Name: Sports Journalism Duration: 4 Semesters Duration: 3 Semesters Credential Awarded: Ontario College Advanced Diploma Credential Awarded: Ontario College Graduate Certificate INDUSTRY FIELD PLACEMENT INDUSTRY FIELD PLACEMENT Department: Journalism + Publishing Department: Journalism and Publishing Fall Intake Fall Intakes Our Journalism Fast Track program is designed for university and college Sports Journalism is a unique post-graduate program preparing you for a graduates. You’ll learn professional techniques for writing energetic career in the high-profile and energetic world of sports media. Whether it is stories from a team of instructors, all of whom are seasoned journalists. You’ll covering the World Series or interviewing a local athlete, you’ll develop your develop a portfolio of published stories and photos as you build your writing specialized talents in sports writing, editing and reporting as you tell the skills in an intensive newsroom-style environment. You will work for both The stories behind the games, the players and the fans. Sports Journalism is a East Toronto Observer and our online edition, the Toronto Observer. highly specialized field and requires specific knowledge and skills, but the disci- plines and practices are similar to those of a standard journalist. More Information centennialcollege.ca/thecentre/journalismft More Information centennialcollege.ca/thecentre/sportsjournalism 16 17
  • 10. Book+ CAREERS MagazinePublishing Graduates have launched new careers in: | BOOK AND MAGAZINE EDITING | BOOK AND MAGAZINE MARKETING | BOOK PRODUCTION | PROMOTION AND ADVERTISING | PUBLICITY | | PUBLISHING DESIGN | WRITING FOR PUBLICATION | POST-GRADUATE Centennial OCAS Code: 6438 Program Name: BOOK AND MAGAZINE PUBLISHING Duration: 2 Semesters Credential Awarded: Ontario College Graduate Certificate INDUSTRY FIELD PLACEMENT Department: Journalism + Publishing Fall Intake The Book and Magazine Publishing program is Canada’s oldest and most prestigious publishing program. It prepares you for a wide variety of positions in publishing, from book and magazine editing to production and publicity. The program offers intensive training in each core skill while imparting a broader knowledge of how a book or magazine publishing company works. Graduates enter a workforce that is constantly shaping Canada’s cultural and literary landscape. More Information centennialcollege.ca/thecentre/book Interactive STORYtelling 18 19
  • 11. Integrated Broadcasting + CAREERS FilM Graduates launch new careers in all facets of the industry including: MEdia | COMMERCIAL SOUND AND VIDEO PRODUCTION | CORPORATE VIDEO PRODUCTION | | FEATURE AND SERIES FILMS | RADIO AND TV STATIONS | SPECIALTY CHANNELS | department Centennial OCAS Code: 6401 Program Name: BROADCASTING AND FILM Duration: 6 Semesters Credential Awarded: Ontario College Advanced Diploma INDUSTRY FIELD PLACEMENT Department: Integrated Media Fall and Winter Intakes From Hollywood blockbuster movies to digitally produced documentaries, the world of film and broadcasting is exploding like never before. The Broadcasting + Film program gives you both the creative and technical skills you need to work in film, television and radio. You’ll create original story ideas and learn to develop both artistic and commercial projects. Students work under the eye of industry professionals in our broadcasting studios and gradu- ate ready to work. More Information centennialcollege.ca/thecentre/broadcasting 20 21
  • 12. Interactive DIGITALMEdia CAREERS Graduates launch new careers as: | DIGITAL MARKETING COORDINATORS | INTERACTIVE MEDIA ART DIRECTORS | NEW MEDIA PROJECT MANAGERS | DIgitAl Animation | ONLINE GAME DESIGNERS | ONLINE PRODUCERS | SOUND DESIGNERS | USER INTERFACE AND USABILITY SPECIALISTS | WEB DESIGNERS | CAREERS Graduates have worked on the following: | ANGELA ANACONDA | BLADE AND BLADE 2 | FIGHT CLUB | FINAL FANTASY | JASON X | | LORD OF THE RINGS | SHARK TALE | STUART LITTLE | THE MATRIX | POST-GRADUATE Centennial OCAS Code: 6410 Centennial OCAS Code: 6423 Program Name: Interactive Digital Media Program Name: DIGITAL ANIMATION Duration: 3 Semesters Duration: 4 Semesters Credential Awarded: Ontario College Graduate Certificate Credential Awarded: Ontario College Diploma INDUSTRY FIELD PLACEMENT INDUSTRY FIELD PLACEMENT Department: Integrated Media Department: Integrated Media Fall Intake Fall and Winter Intakes Interactive Digital Media is a collaborative and project-driven Our Digital Animation program has launched the film and television post-graduate program preparing you for today’s world of careers of hundreds of talented digital artists. This internationally technology, media and innovation. Through intensive training in recognized program gives students production-style training for careers in classroom and studio environments, you will learn to produce the film, television, broadcast design and interactive game industries. You interactive and rich media content for online and mobile media, will train in life drawing, acting for animation and storyboarding using 3D social networks, hybrid media, games, e-learning and interactive animation under the eye of industry professionals. installations. More Information More Information centennialcollege.ca/thecentre/animation centennialcollege.ca/thecentre/interactive 22 23
  • 13. MEdia Engineering DESign Integration GAme Design + Development CAREERS Graduates will be in high demand by media producers and publishers and media technology developers. Career opportunities include: | PROJECT MANAGER, DIGITAL MEDIA PRODUCTION | INTERACTIVE TECHNICAL PRODUCER, MUSEUM & INSTRUCTIONAL DESIGN | | SERVICE PRODUCER, DIGITAL SIGNAGE NETWORKS | USER EXPERIENCE DESIGNER, CONSUMER ELECTRONICS | | SOFTWARE DESIGNER, EMBEDDED SYSTEMS | MOBILE COMMUNICATIONS APPLICATION DEVELOPER | CAREERS New career opportunities include: | CHARACTER ANIMATOR | CHARACTER MODELER | ENVIRONMENT AND EFFECTS ARTIST | GAME CONCEPTUAL ARTIST | | LEVEL DESIGNER | TEXTURE ARTIST | POST-GRADUATE Centennial OCAS Code: 6422 Centennial OCAS Code: 3420 Program Name: GAME DESIGN AND DEVELOPMENT Program Name: Media Engineering Design Integration Duration: 4 Semesters Duration: 3 Semesters INDUSTRY FIELD PLACEMENT Credential Awarded: Ontario College Graduate Certificate Credential Awarded: Ontario College Diploma INDUSTRY FIELD PLACEMENT Department: Integrated Media Department: Integrated Media School: SCMD/SETAS (Joint Program) Fall and Winter Intakes Fall Intake The Game Design + Development program prepares you for a career of imagination, innovation, and storytelling in the video game design industry. Media Engineering Design Integration is a unique post-graduate and hybrid You’ll learn to create 3D environments, animate characters and design levels program focused the design, production, and management of innovative media with industry-standard software and game engine technology. Class sizes are products including application development and content creation for wire- small, ensuring intimate and personalized learning. Curriculum is designed and less devices, interactive museum and retail installations, digital signage delivered by top industry professionals, in a production-style environment. systems and networks and more. In this hands-on program, you w ill develop a balanced set of design skills and capabilities in media production and media More Information engineering and will be cross-trained to lead collaborative teams of technologists centennialcollege.ca/thecentre/gamedesign and media producers in the creation of new applications and products for the media marketplace. More Information centennialcollege.ca/thecentre/medi 24 25
  • 14. CHildren’s Entertainment : Writing, Production and Management CAREERS Prepare for a new career in the Children’s Media industry as a: | WRITER | MARKETING SPECIALIST | PROJECT MANAGER | CONTENT MANAGER | PRODUCER | POST-GRADUATE Centennial OCAS Code: 6424 Program Name: Children’s Entertainment: Writing, Production and Management Duration: 3 Semesters Credential Awarded: Ontario College Graduate Certificate INDUSTRY FIELD PLACEMENT Department: Integrated Media Winter Intake The Children’s Entertainment: Writing, Production and Management Program is a new and one-of-a-kind post-graduate program focused on writing, production and management, preparing you for a new career as a highly- skilled children’s content producer. You will learn to create a wide range of entertainment products - film, TV, books, education products, games, and interactive media - for the rapidly growing children’s market. More Information centennialcollege.ca/thecentre/childrensentertainment Interactive STORYtelling 26 27
  • 15. Message from The Dean The Centre for Creative Communications was launched in 1994 and is the home of the School of Communications, Media and Design for Centennial College. Since its inception, The Centre has earned an international reputation for excellence in teaching and as a forward-thinking and crucial resource for the communications, media and design industry in Canada. With a focus of interactive storytelling in all of its programs in the areas of Art + Design, Advertising + Public Relations, Integrated Media and Journalism + Publishing, our curriculum reflects the needs of the industry in every way. And it shows. Our graduates are now leaders in the communications, media and design sector and our industry partnerships keep us at the forefront. As well, we have established two satellite campuses in India and have recently launched Centennial College @Wallace Studios, a media innovation centre and hybrid education and industry facility in Toronto’s west end. The Centre’s programs are delivered in a dedicated, hands-on and real world environment and both our faculty and graduates continue to win numerous awards. This means you’ve made a good choice in coming to The Centre. Nate Horowitz Dean, The Centre for Creative Communications Interactive STORYtelling 28 29
  • 16. The Centre for Creative Communications, Centennial College is a cReative cAmpus dedicated to educating and training tomorrow’s communications professionals via iNteractive sTOrytelling: [wRiting] [production] and [viSUAL cOmmunication ] 951 Carlaw Avenue Toronto, ON, Canada T 416 289 5000 F 416 289 5106 centennialcollege.ca/thecentre Interactive STORYtelling

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