Business Students Earn Silver Medal in Marketing Competition
School of Business students, Lorraine D’Souza and Jason Farley earned a
second-place finish and a silver medal at the 2008 Ontario Colleges Marketing
Competition (OCMC) in the Direct Marketing category - thanks, in part, to some
disciplined coaching by the school’s 11 professors who gave a lot of their time to
the team.
The other big win in the competition was business student Angela Ravindran,
who ranked fourth in the Quiz Bowl, a rapid-fire game-show style quiz that tests
students’ knowledge of marketing principles. The province-wide contest,
organized by Niagara College this year, covered eight marketing case studies
plus a mock job interview, sales presentation and the ever popular Quiz Bowl.
Centennial sent a full contingent of coaches and 22 students to take part in
every category.
More than 600 participants from 22 colleges competed in the events, hosted by
the Sheraton on the Falls Hotel, Nov. 13 and 14. The OCMC provides students
with fantastic opportunities to participate and network with professional
marketers. The event is funded annually by corporate sponsors such as Yahoo!,
the host college and registration fees.
Helming Centennial’s team was Professor Linda Donville, who proved to be an
excellent facilitator, motivator and friend to students and faculty alike. Linda
teaches a variety of core subjects in Marketing and is an industry professional
with a proven track record. Our team effort is made possible by the ongoing
dynamism, commitment and enthusiasm of David Johnson, Dean of the School
of Business, who is well known for his support of student and faculty initiatives
such as the OCMC competition.
The team celebrated its competition results with a closing rally and lunch on
Thursday, Nov. 27 in the school boardroom at Progress Campus. Citizen Watch
presented each of the students with their own timepieces as a reward for their
efforts. Recruitment for next year’s team has already begun. The School of
international business college will be commencing team training as early as
this January to ensure 2009’s competition results are even better. Interested
students can contact Linda Donville at ldonville@centennialcollege.ca