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Business marketing training prepares you for further education

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In just three years, Centennial College’s Business Marketing training prepares students for a variety of positions in the field or for further education.

In just three years, Centennial College’s Business Marketing training prepares students for a variety of positions in the field or for further education.

Published in: Education, Business

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  • 1. Business Marketing Training Prepares You For Further EducationIf you’re seeking a Business Marketing training program that allows you topursue further education after obtaining a solid foundation, the BusinessAdministration – Marketing offering at Centennial College may be for you.That’s because this program is designed so that qualified graduates may beeligible to participate in articulated programs with selected universities,institutes and professional associations. These partnerships allow students toapply credits earned at Centennial towards further study at other institutions.Partners of this Business Marketing training include: Athabasca University,Algoma University, Royal Roads University, Ryerson University, DavenportUniversity, Northwood University, University of Lethbridge, Griffith Universityand University of New Brunswick.Of course, this program isn’t just for those who wish to pursue furthereducation. Centennial College’s Business Marketing training also prepares itsstudents to enter positions such as: Marketing Coordinator, MarketingAnalyst, Promotions Assistant, Sales Representative, Assistant BrandManager, Public Relations Assistant and Advertising Assistant. In one way oranother, these professionals manage the many links between an organizationand its customers. Marketers analyze consumer needs, develop products andservices to meet those needs, anticipate competitors’ actions and reactswiftly to shifts in the environment. They also develop pricing andcommunications strategies, interact with suppliers, customers and the public,all while looking out for their clients’ best interests.Taking three years to complete, Centennial College’s Business Marketingtraining combines a broad-based education in business and specific trainingin marketing. This specialized training includes marketing research,marketing communications (which includes advertising and promotion),interactive marketing (which includes direct marketing, e-marketing andcustomer relationship management) and brand planning.In fact, the offering is set up so that in their first semester of BusinessMarketing training students participate in courses that are common to mostCentennial College business programs. In this first year, courses include:Strategies for Business Success, Fundamentals of Business, MicrocomputerApplications Software, Business Operations and more. They then go on tocourses such as Brand Management, Interactive Marketing, MarketingResearch, Professional Selling and more. Weaved into all of these BusinessMarketing training courses are case studies, guest lectures, presentations,projects, and computer simulations and technologies.To complement on-campus Business marketing training, Centennial Collegeoffers students an industry project feature. Participation in this featureincludes students working in team setting on a real project that is sponsored
  • 2. by an entrepreneurial endeavour, small business or major company. This isthe students’ opportunity to show potential employers how well they workunder pressure and in a professional situation.It should be noted that in order to graduate from this offering, students mustmaintain a C grade average and an overall GPA of 2.0.In order to apply for this Business Marketing training, students must have atleast an Ontario Secondary School Diploma (OSSD) or equivalent, or maturestudent status (19 years or older). They must also have completed theEnglish Grade 12 C or U or equivalent, or skills assessment and Math Grade11 C, M or U, or Grade 12 C or U or equivalent or skills assessment.