Creating An Awesome Mobile Experience

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Slides from BarCamp Orlando 2011 - @jasonvanlue on Twitter with any questions / comments. Cheers!

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Creating An Awesome Mobile Experience

  1. 1. CREATING AN AwesomeMOBILE EXPERIENCE
  2. 2. @jasonvanlue
  3. 3. CONTENT + DESIGN =AWESOME MOBILE EXPERIENCE
  4. 4. Q. What experience do you want your users to have?Q. What emotions do you want them to feel?Q. What actions do you want them to perform?
  5. 5. Don’t just build good sites. BUILD AWESOME EXPERIENCES.
  6. 6. DESIGN BETTER
  7. 7. Q. How can my mobile site / app be better?
  8. 8. ‣ The mobile web is growing 8 times faster than the desktop web grew in the AOL heydays‣ Smart phone sales will pass PC sales in 2012‣ AT&T data traffic has increased by almost 5,000% in 3 years, mostly due to the iPhone‣ Mobile phones will overtake PCs as the most common web access devices worldwide by 2013.‣ 600% growth in traffic to mobile websites in 2010.‣ Facebook and Twitter access via mobile browser grows by triple digits in 2010.‣ Average smartphone user visits up to 24 websites per day.Source: http://www.lukew.com/resources/articles/MobileFirst_LukeW.pdf / http://www.zeldman.com/2011/03/30/a-day-apart-mobile-web-design-with-luke-wroblewski/
  9. 9. SHOULD WE CARE?
  10. 10. Q. What is my content?Q. Who am I trying to reach?
  11. 11. Your Content Defines the DesignYOUR AUDIENCE DEFINES THE MEDIUM
  12. 12. Q. Does my content work in a mobile environment?Q. Does my audience use mobile?
  13. 13. CONTENT + DESIGN =AWESOME MOBILE EXPERIENCE
  14. 14. CONTENT1. Have a Content Strategy2. Content is a Dish Best Served Personalized3. Make it Easy on the User
  15. 15. CONTENT1. Have a Content Strategy a) Know your voice. Know your audience.
  16. 16. CONTENT1. Have a Content Strategy a) Know your voice. Know your audience. b) Know the most important elements. YOU USERbrand development / profitability satisfaction / happiness
  17. 17. CONTENT1. Have a Content Strategy a) Know your voice. Know your audience. b) Know the most important elements. c) Craft user stories.
  18. 18. CONTENT2. Content is a Dish Best Served Personalized a) We don’t need more information. We need better filters.
  19. 19. CONTENT2. Content is a Dish Best Served Personalized a) We don’t need more information. We need better filters. b) How can you personalize your content? - location - social demographics - registration information
  20. 20. CONTENT3. Make it Easy on the User a) Perform user actions for them.
  21. 21. CONTENT3. Make it Easy on the User a) Perform user actions for them. b) Get an ID 1024x768 320x480
  22. 22. CONTENT3. Make it Easy on the User a) Perform user actions for them. b) Get an ID c) Make the content the action point.
  23. 23. CONTENT1. Have a Content Strategy2. Content is a Dish Best Served Personalized3. Make it Easy on the User
  24. 24. CONTENT + DESIGN =AWESOME MOBILE EXPERIENCE
  25. 25. DESIGNProgressive Enhancement
  26. 26. DESIGNProgressive Dehancement
  27. 27. THE MOBILE EXPERIENCESHOULD BE A GREAT EXPERIENCE
  28. 28. DESIGN1. Responsive Web Design2. Separate Mobile Sites3. Mobile First
  29. 29. DESIGN1. Responsive Web Design a) What is it?
  30. 30. DESIGN1. Responsive Web Design a) What is it? FLEXIBLE DESIGN
  31. 31. DESIGN1. Responsive Web Design a) What is it? b) 3 Rules
  32. 32. DESIGNEthan Marcotte’s 3 Rules 1. The site must be built with a flexible grid foundation. 2. Images that are incorporated into the design must be flexible themselves. 3. Different views must be enabled in different contexts via media queries.
  33. 33. DESIGN1. Responsive Web Design2. Separate Mobile Sites
  34. 34. DESIGN2. Separate Mobile Sites a) Sometimes RWD isn’t enough.
  35. 35. NATIVE APP orWEB APP?
  36. 36. DESIGN2. Separate Mobile Sites a) Sometimes RWD isn’t enough. b) Feature shrink
  37. 37. DESIGN2. Separate Mobile Sites a) Sometimes RWD isn’t enough. b) Feature shrink c) Domain redirect - server side - client side m.olivegarden.com
  38. 38. DESIGN1. Responsive Web Design2. Separate Mobile Sites3. Mobile First
  39. 39. DESIGN3. Mobile First a) Luke Wroblewski (www.lukew.com)
  40. 40. DESIGN3. Mobile First a) Luke Wroblewski (www.lukew.com) b) Simplify
  41. 41. DESIGN3. Mobile First a) Luke Wroblewski (www.lukew.com) b) Simplify c) Focus
  42. 42. DESIGN3. Mobile First a) Luke Wroblewski (www.lukew.com) b) Simplify c) Focus d) Think like a user
  43. 43. FUTURE OF DESIGN?
  44. 44. ???
  45. 45. CONTENT + DESIGN =AWESOME MOBILE EXPERIENCE
  46. 46. CHEERS!@jasonvanlue

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