The 3 Habits of Highly Successful Social Media


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Social media is all the rage in marketing especially as we evolve from advertising to engagement marketing. But how can you use it more effectively? How can you make sure that you are engaging your audience best (and not scaring them off)? Find out the answers to those questions and more in this exciting presentation that was delivered to a packed house at the 2013 FTM&A conference in London, UK.

Check out a recording of the presentation from the London event as well as a slide-by-slide walkthrough here:

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  • On average, at least 1 interaction per conversation. Interaction is conversational.
  • The 3 Habits of Highly Successful Social Media

    1. 1. The 3 Habits of Highly SuccessfulSocial Media(and how they make your digital presence awesome)
    2. 2. Before We Can Talk About Social Media…
    3. 3. What’s A Digital Presence & Why Do I Care?
    4. 4. How You Engage With Customers ThroughOnline and Digital ChannelsYour WebsiteFacebook®EmailMobile AppsTwitter®Newsletters
    5. 5. And It’s Content About Your Business YouDon’t Publish
    6. 6. Your Digital Presence Affects Your BrandAnd…
    7. 7. It Can Affect Your Bottom Line!
    8. 8. Your Digital Presence Is How YouCommunicate Your Story.
    9. 9. Why Is Social Media So Important To YourDigital Presence?
    10. 10. It May Seem Confusing But It’s Not RocketScience
    11. 11. In Fact, It’s Pretty Simple
    12. 12. Really compelling content+Engaging with users through it=An Awesome Digital Presence
    13. 13. And What’s The Best Way To Engage?
    14. 14. But Wait!
    15. 15. So What’s The Secret To Great Engagement? Habit #1: Keep It In Context Habit #2: Use Data to Drive Decisions Habit #3: Be Your Audience
    16. 16. Habit #1: Keep It In Context
    17. 17. The Trap Of Consistency
    18. 18. Context Is About Targeting
    19. 19. Context In the Digital World
    20. 20. These Two Things Are Not the Same
    21. 21. And They Are Definitely Different From This
    22. 22. Facebook Is Not Twitter Is Not LinkedIn Different methods Facebook accepts long posts, inline images, and video Twitter is like Instant Messaging (but with a lot of people at thesame time) LinkedIn’s audience are business professionals How to keep content in context Remember the audience of the social network. To whom are youcommunicating? What do they want to read or see? Fit the format. Make the content relevant. If you are just re-posting stuff fromyour website with links, you are treating social media like justanother channel…
    23. 23. Tying Product Into Audience
    24. 24. Habit #2: Use Data To MakeDecisions
    25. 25. Measuring Social EffectivenessInfinigraph
    26. 26. Social Media DashboardsSocialBro SproutSocial
    27. 27. Pick Your Tool
    28. 28. Critical Metrics# of likesLength ofconversationLevel ofengagementwith contentby timePerformanceof KeyInfluencers
    29. 29. Habit #3: Be Your Audience
    30. 30. Doing It Right: Coca-Cola On average, at least 1interaction per post Interaction is conversationalconnecting the brand with theaudience (multiple likes on thebrand comments)
    31. 31. Not So Doing It Right: British Airways On average, less than 1comment per 5 or six posts Comments are customer-service in nature, addingnothing to the conversation(not interactive)
    32. 32. You Can’t Engage If You Are Observing
    33. 33. Get Plugged In!
    34. 34. Doing It Wrong on Twitter: Coca-Cola Notice the distinct lack ofreferences to anyone Coca-Cola is just using Twitterto distribute messages No interaction…anywhere…(no RTs, no mentions, etc.)
    35. 35. Doing It Right On Twitter: McDonald’s Lots of RTs and mentions Conversations with lots ofdifferent users Direct responses: “Glad you liked them! RT…”
    36. 36. Bonus Habit!
    37. 37. Habit #4: Engage Specifically
    38. 38. Find Your Influencers
    39. 39. And Get Them To Speak For You
    40. 40. A Final Note…
    41. 41. Social Has To Be Part Of Your “Digital DNA”
    42. 42. And Remember Who That Story Is About
    43. 43. Not “I”. Not “We”. But “You”. “Our company allows you to…” “Next, I’m going to… ” “We need to be able to… ” “What if I could show you… ” “What you’ll be able to dois…” “Next, you’ll be able to… ” “You need to be able to… ” “What if you could… ” “What you can do is… “
    44. 44. Thank You