Optimizing Video Workflow Using the Cloud

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This presentation (part of a Streaming Media panel titled "Working with Video in the Cloud" delivered in May, 2013 to discuss the use of cloud resources in creating a better online video workflow) …

This presentation (part of a Streaming Media panel titled "Working with Video in the Cloud" delivered in May, 2013 to discuss the use of cloud resources in creating a better online video workflow) talks about the outsourcing the video publishing workflow (as a business process) to the clouds and the business (as well as peace-of-mind) benefits that result.

Check out a slide-by-slide walkthrough here:

http://blog.limelight.com/2013/05/optimizing-video-workflows-using-the-cloud/

More in: Business , Technology
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Transcript

  • 1. Optimizing Your Video WorkflowHint: It’s Not Just More Software
  • 2. First Things First
  • 3. Video Requires A Workflow
  • 4. But It Can Be Overwhelming
  • 5. Technology Challenges = Business Problems Device proliferation Mobile, gaming, specialty Different formats, codecs, etc. Different players Storage Delivery Global audiences Bandwidth/traffic spikes Origin protection Operations Software Hardware Domain expertise required Slower time to get content tomarket Which potentially reducesmonetization And lowers user satisfactionThe Challenges The Business Impact
  • 6. In Fact…DemandComplexityTime to Market
  • 7. What We All Want It To Be
  • 8. Only It’s Not Going To Happen This Way
  • 9. And Then You Have An Idea…
  • 10. Focusing On Individual ComponentsThe cloud ExistingGain efficiencies or just create new complexities?
  • 11. Think About All the PartsCreateManageDeliverEngageMonetizeOptimizeinto
  • 12. Cloud-Based Video Workflow Creation Video is transcoded to the right format upon upload Management Videos are in an easy-to-use system for publishing Videos are all tagged with metadata and other information Videos are all stored on redundant hardware Publishing/Delivery One-click publishing to website, third-party providers, etc. Integrated with delivery network for optimized performance Monetization Integration with third-party networks for ad placement Optimization Comprehensive analytics (who, what, when, where, and mostimportant, why)
  • 13. What Does That Look Like?Limelight. Brightcove. Ooyala. Kaltura.
  • 14. Benefits Of Moving Workflow To The Cloud Scale when you need it For sudden spikes in upload (i.e., need to process a big library ora lot of new videos) and delivery Accessibility regardless of location Staff can interact with workflow from anywhere (even mobile) Efficiency of Publishing Get content to market faster Focus more on what’s important—making great content—less ontechnical hurdles Reduce barriers to publishing video AND…
  • 15. Stop Having To Go To THAT Guy
  • 16. Ah, Nirvana.DemandComplexityTime to Market
  • 17. Thanks!Jason ThibeaultSr. Director, Marketing StrategyLimelight Networksjt@llnw.com602-850-4871@_jasonthibeault