Digital is changing everything. Business without a digital strategy are sorely behind the competition who might be using a variety of digital channels and methods to better engage with their audience. What does that mean? Deeper relationships creates more loyal customers who spread the word and drive more sales. Yeah, you need a digital strategy. Thankfully I've come up with a framework and a process that can help you build the dashboard to track how you are using digital to build awareness, develop interaction, manage relationships, and, of course, measure it all.