Adding Some Fight into Your Story with Video


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You can't just "tell" your story anymore. You need to jazz it up. You need to get above the noise of everyone else being a storyteller. How do you do that? Video. This slide presentation provides 5 helpful tips on using video to "add some fight" to your story!

Check out the recorded webinar and a slide-by-slide walkthrough at:

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  • 93% increase in online viewersMLB: 85% increase in online viewersCoachella Music Festival: over 4m live viewers
  • Adding Some Fight into Your Story with Video

    1. 1. Adding Some Fight Into Your Storywith Video
    2. 2. Digital Marketing is Changing
    3. 3. Marketing 2013: You Are a Storyteller
    4. 4. And It’s All About Engaging
    5. 5. But There’s a Lot of “Noise” Out There
    6. 6. Video Gives Your Story Some FightFeel the sting of myvideo! No way your Internetnoise is going to ruin mystory!Evil super villain(aka “yourcompetitors”)distracting users fromyour story withtheir noise.
    7. 7. But Do People Really Watch Online Video?Cisco’s fifth annual Visual Networking Index Forecast predicts online video willaccount for two-thirds of all consumer traffic by 2015.
    8. 8. It’s a “Multi-Screen” FightThe “TV” is NotDeadThanks to SmartTVs,Apple TV, anddevices like Roku,people can watchyour videos on theirbig screen!Online Video Impactsthe Bottom LineFrom increased pageviews to increasedconversion, video canmake a significantimpact to your revenueMobile is Where It’sAtMobile devices, liketablets andsmartphones, aredriving online videoconsumptionTV, Mobile, and Online
    9. 9. So Your Video Has to Be Everywhere“The Multi-Screen World.” Google. 2012.
    10. 10. What Can Video Do For You?“52% of consumers say that watching product videos makes them moreconfident in their online purchase decisions”Internet Retailer, 2012“…shoppers who viewed video were 174% more likely to purchase thanviewers who did not…”Retail Touchpoints Channel InnovationAwards, 2012“Online video now accounts for 50% of all mobile traffic and up to 69% oftraffic on certain networks.”Bytemobile Mobile Analytics Report, 2012
    11. 11. Stop Just TELLING Your Story
    12. 12. Tips Tip #1: Live Creates Demand Tip #2: Make Video a Social Experience Tip #3: Publish Once, Deliver Anywhere Tip #4: Video In Content, Not Just Video As Content Tip #5: Getting the Most out of Third-Party Sites
    13. 13. Tip #1: Live Creates Demand When an event has a set timeand date, desire for the contentis enhanced Technology barriers are low Ustream LiveStream Stream to multiple devicessimultaneously Kinds of live events: Product demonstrations(Google Hangout is Great!) Discussions with customers Field/Trade-show activity
    14. 14. Tip #2: Make Video a Social Experience Enabling all of your video withsocial features enables usersto engage with each other andwith you Engagement is the key to thesuccess of your video (andyour digital presence) How to integrate: In player (during live video) In page (for VOD) Through apps (on mobiledevices) Can you monetize? Sure! “Social features brought to youby {sponsor name}.”
    15. 15. Tip #3: Publish Once, Deliver Anywhere Different file formats fordifferent devices combinedwith multiple bitrates foradaptive streaming = HUGEHEADACHE Produce h.264-based masterfiles (MP4) Utilize software/serviceprovider to automaticallyconvert master file into multiplebitrates for target device at thetime of request Result? Kick your feet up.
    16. 16. Tip #4: Video in Content, Not Just As Content Having a video library is greatbut it requires your users tofind it Integrate video directly intoarticle content Increases video views (asusers are already interactingwith the content) Increases time spent on pageUSA Today Sports Section
    17. 17. Tip #5: Getting the Most out of Third-PartySites YouTube gets 4 billion videoviews per day. This is wherethe users are! Drive traffic to your site fromYouTube, Vimeo, and othersites by posting 20s clips witha “call to action” at the end “Want to see what happensnext? Click on the button tosee the whole video!”
    18. 18. Video Has to be Part of Your Digital DNA
    19. 19. What Do You Need to Make This All Happen? Creation—a process to create yourvideo content Management—an online tool thatmanages your video files Publishing—an online tool thatpublishes your video assets to yourwebsite and third-party sites (likeYouTube) A good tool will also convert thevideo automatically to mobileformats Monetization—features in yourmanagement/publishing softwarethat enable you to advertise in andaround your videos Measurement—any software youuse to manage your video assetsshould provide detailed reports
    20. 20. Something to Keep in Mind (aboutMobile)
    21. 21. It Used to be About “From Point A to Point B”
    22. 22. Now it’s From “Point A to Point B, C, D, and E”
    23. 23. Mobile is the New Way to SHOW Your Story
    24. 24. Users Start Video on Mobile…
    25. 25. So The Experience Has to be Consistent
    26. 26. But It Should Also be Unique to the Device
    27. 27. Thank You!