LinkedIn:  A to Z An Introduction to LinkedIn for Beginners ProNet July 28, 2010 Jason Tarazi, MS HRM, SPHR Vice President...
AGENDA <ul><li>Overview of LinkedIn </li></ul><ul><li>Why should you be LinkedIn? </li></ul><ul><li>Tips for new users </l...
OVERVIEW OF LINKEDIN <ul><li>http://learn.linkedin.com/what-is-linkedin </li></ul><ul><li>LinkedIn is a business-oriented ...
WHY SHOULD YOU BE LINKEDIN? <ul><li>Huge global reach : 70+ million users, 95% of whom have a college degree, and the aver...
IMPORTANT TIPS FOR NEW USERS <ul><li>LinkedIn is intended for business professionals to connect with others who they trust...
GETTING STARTED: LINKEDIN LEARNING CENTER <ul><ul><li>Overview + Site Features + User Guides </li></ul></ul><ul><ul><li>ht...
HOME PAGE <ul><li>http://learn.linkedin.com/the-homepage </li></ul><ul><li>Use your homepage to: </li></ul><ul><li>View yo...
PROFILES <ul><li>http://learn.linkedin.com/profiles/overview </li></ul><ul><li>Your profile: </li></ul><ul><li>Enables peo...
THE COMPOSITION & BENEFITS OF A STRONG PROFILE <ul><li>LinkedIn Profile = Your “Electronic” Business Card </li></ul><ul><u...
THE MORE COMPLETE THE PROFILE, THE STRONGER THE PROFILE
A HIGHLY DETAILED PROFILE IS A STRONG PROFILE
MORE DETAIL IS ALWAYS BETTER
SEARCH <ul><li>http://learn.linkedin.com/linkedin-search </li></ul><ul><li>Search for people: use advanced search to find ...
JOBS <ul><li>http://learn.linkedin.com/jobs </li></ul><ul><li>Browse jobs </li></ul><ul><li>Apply for jobs </li></ul><ul><...
GROUPS <ul><li>http://learn.linkedin.com/groups </li></ul><ul><li>Quickly discover the most popular discussions in your pr...
ANSWERS <ul><li>http://learn.linkedin.com/answers </li></ul><ul><li>LinkedIn Answers is one of the best places on the web ...
COMPANY PAGES <ul><li>http://learn.linkedin.com/company-pages </li></ul><ul><li>Company Profiles are a powerful research t...
QUESTIONS? <ul><li>Any ProNet participant who has questions or needs help getting started may contact me for assistance. <...
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LinkedIn Presentation to ProNet Charlotte

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LinkedIn Presentation to ProNet Charlotte

  1. 1. LinkedIn: A to Z An Introduction to LinkedIn for Beginners ProNet July 28, 2010 Jason Tarazi, MS HRM, SPHR Vice President, Leadership Development Consultant Bank of America 704-759-5469 http://www.bankofamerica.com
  2. 2. AGENDA <ul><li>Overview of LinkedIn </li></ul><ul><li>Why should you be LinkedIn? </li></ul><ul><li>Tips for new users </li></ul><ul><li>Getting started </li></ul><ul><li>Overview of the most important site features: </li></ul><ul><li>Home Page </li></ul><ul><li>Profiles </li></ul><ul><li>Search </li></ul><ul><li>Jobs </li></ul><ul><li>Groups </li></ul><ul><li>Answers </li></ul><ul><li>Company Pages </li></ul><ul><li>Live demonstration </li></ul>
  3. 3. OVERVIEW OF LINKEDIN <ul><li>http://learn.linkedin.com/what-is-linkedin </li></ul><ul><li>LinkedIn is a business-oriented networking site that allows registered users to maintain connections of people they know and trust in business (i.e. networks). </li></ul><ul><li>Users can invite anyone (whether a site user or not) to become a connection. </li></ul><ul><li>Your network on LinkedIn consists of: </li></ul><ul><li>1 st degree: Your direct connections </li></ul><ul><li>2 nd degree: The connections of each of your direct connections </li></ul><ul><li>3 rd degree: The connections of your 2 nd degree connections (3 rd degree connections). </li></ul><ul><li>Your network can be used to: </li></ul><ul><li>Gain introductions to others through mutual, trusted connections. </li></ul><ul><li>Find jobs, people and business opportunities recommended by someone in your network. </li></ul><ul><li>Be visible to employers who list jobs and search for potential candidates. </li></ul><ul><li>Review the profile of hiring managers and discover which of their existing contacts can introduce them. </li></ul>
  4. 4. WHY SHOULD YOU BE LINKEDIN? <ul><li>Huge global reach : 70+ million users, 95% of whom have a college degree, and the average user age 41 (64% male, 36% female) </li></ul><ul><li>The power of recommendations (i.e. your references) </li></ul><ul><li>The ability to form and join groups of common interest for networking, and sharing business and employment opportunities </li></ul><ul><li>Companies use it to post jobs, and candidates use it to search for jobs </li></ul><ul><li>Recruiters use it to source passive candidates: the traditional “job boards” are too expensive and over-saturated, and companies want people, not resumes </li></ul>
  5. 5. IMPORTANT TIPS FOR NEW USERS <ul><li>LinkedIn is intended for business professionals to connect with others who they trust, know, and whose work they can recommended </li></ul><ul><li>“ Open networking” (i.e. connecting with anyone just to amass connections) is discouraged </li></ul><ul><li>LinkedIn suspends or revokes membership privileges of users who practice “invitation spamming” </li></ul><ul><li>New User Guide: http://learn.linkedin.com/new-users </li></ul><ul><li>Job Seeker User Guide: http://learn.linkedin.com/job-seekers </li></ul>
  6. 6. GETTING STARTED: LINKEDIN LEARNING CENTER <ul><ul><li>Overview + Site Features + User Guides </li></ul></ul><ul><ul><li>http://learn.linkedin.com </li></ul></ul>
  7. 7. HOME PAGE <ul><li>http://learn.linkedin.com/the-homepage </li></ul><ul><li>Use your homepage to: </li></ul><ul><li>View your latest messages and get network updates from colleagues and connections </li></ul><ul><li>Read the latest news about your company, competitors, and industry and discuss it with colleagues </li></ul><ul><li>Browse the latest jobs, questions, and answers that match your interests </li></ul>
  8. 8. PROFILES <ul><li>http://learn.linkedin.com/profiles/overview </li></ul><ul><li>Your profile: </li></ul><ul><li>Enables people to connect and reconnect with you </li></ul><ul><li>Represents your career accomplishments and opens the door to new opportunities </li></ul><ul><li>Helps you control your professional identity online </li></ul>
  9. 9. THE COMPOSITION & BENEFITS OF A STRONG PROFILE <ul><li>LinkedIn Profile = Your “Electronic” Business Card </li></ul><ul><ul><li>100% Complete </li></ul></ul><ul><ul><li>First Impressions Count </li></ul></ul><ul><ul><li>Provide Details </li></ul></ul><ul><ul><li>Spelling & Grammar Matter </li></ul></ul><ul><li>Your Online Teacher = </li></ul><ul><li>Learning Center </li></ul><ul><ul><li>http://learn.linkedin.com </li></ul></ul>
  10. 10. THE MORE COMPLETE THE PROFILE, THE STRONGER THE PROFILE
  11. 11. A HIGHLY DETAILED PROFILE IS A STRONG PROFILE
  12. 12. MORE DETAIL IS ALWAYS BETTER
  13. 13. SEARCH <ul><li>http://learn.linkedin.com/linkedin-search </li></ul><ul><li>Search for people: use advanced search to find subject-matter experts </li></ul><ul><li>Reference searches: for potential job candidates and business partners </li></ul><ul><li>Inbox searches: for important messages and information </li></ul><ul><li>Find the right jobs, knowledge, or groups to make you more productive </li></ul>
  14. 14. JOBS <ul><li>http://learn.linkedin.com/jobs </li></ul><ul><li>Browse jobs </li></ul><ul><li>Apply for jobs </li></ul><ul><li>Request referrals </li></ul>
  15. 15. GROUPS <ul><li>http://learn.linkedin.com/groups </li></ul><ul><li>Quickly discover the most popular discussions in your professional groups. </li></ul><ul><li>Have an active part in determining the top discussions by liking and commenting. </li></ul><ul><li>Follow the most influential people in your groups. </li></ul><ul><li>See both member-generated discussions and news in one setting. </li></ul>
  16. 16. ANSWERS <ul><li>http://learn.linkedin.com/answers </li></ul><ul><li>LinkedIn Answers is one of the best places on the web to share business knowledge: </li></ul><ul><li>Ask your question and get fast, accurate answers from your network and other experts worldwide </li></ul><ul><li>Showcase your knowledge, expertise, and interests by answering questions </li></ul><ul><li>Stay up on the latest in your industry and functional area </li></ul>
  17. 17. COMPANY PAGES <ul><li>http://learn.linkedin.com/company-pages </li></ul><ul><li>Company Profiles are a powerful research tool that helps you find and explore potential companies to work for or do business with. </li></ul><ul><li>Profiles feature a company overview, who you know at the company, and unique data from the LinkedIn network. </li></ul>
  18. 18. QUESTIONS? <ul><li>Any ProNet participant who has questions or needs help getting started may contact me for assistance. </li></ul><ul><li>Jason Tarazi </li></ul><ul><li>704-759-5469 </li></ul><ul><li>[email_address] </li></ul>
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