LinkedIn Presentation to ProNet Charlotte

LinkedIn: A to Z An Introduction to LinkedIn for Beginners ProNet July 28, 2010 Jason Tarazi, MS HRM, SPHR Vice President, Leadership Development Consultant Bank of America 704-759-5469 http://www.bankofamerica.com

AGENDA
Overview of LinkedIn
Why should you be LinkedIn?
Tips for new users
Getting started
Overview of the most important site features:
Home Page
Profiles
Search
Jobs
Groups
Answers
Company Pages
Live demonstration

OVERVIEW OF LINKEDIN
http://learn.linkedin.com/what-is-linkedin
LinkedIn is a business-oriented networking site that allows registered users to maintain connections of people they know and trust in business (i.e. networks).
Users can invite anyone (whether a site user or not) to become a connection.
Your network on LinkedIn consists of:
1 st degree: Your direct connections
2 nd degree: The connections of each of your direct connections
3 rd degree: The connections of your 2 nd degree connections (3 rd degree connections).
Your network can be used to:
Gain introductions to others through mutual, trusted connections.
Find jobs, people and business opportunities recommended by someone in your network.
Be visible to employers who list jobs and search for potential candidates.
Review the profile of hiring managers and discover which of their existing contacts can introduce them.

WHY SHOULD YOU BE LINKEDIN?
Huge global reach : 70+ million users, 95% of whom have a college degree, and the average user age 41 (64% male, 36% female)
The power of recommendations (i.e. your references)
The ability to form and join groups of common interest for networking, and sharing business and employment opportunities
Companies use it to post jobs, and candidates use it to search for jobs
Recruiters use it to source passive candidates: the traditional “job boards” are too expensive and over-saturated, and companies want people, not resumes

IMPORTANT TIPS FOR NEW USERS
LinkedIn is intended for business professionals to connect with others who they trust, know, and whose work they can recommended
“ Open networking” (i.e. connecting with anyone just to amass connections) is discouraged
LinkedIn suspends or revokes membership privileges of users who practice “invitation spamming”
New User Guide: http://learn.linkedin.com/new-users
Job Seeker User Guide: http://learn.linkedin.com/job-seekers

GETTING STARTED: LINKEDIN LEARNING CENTER
Overview + Site Features + User Guides
http://learn.linkedin.com

HOME PAGE
http://learn.linkedin.com/the-homepage
Use your homepage to:
View your latest messages and get network updates from colleagues and connections
Read the latest news about your company, competitors, and industry and discuss it with colleagues
Browse the latest jobs, questions, and answers that match your interests

PROFILES
http://learn.linkedin.com/profiles/overview
Your profile:
Enables people to connect and reconnect with you
Represents your career accomplishments and opens the door to new opportunities
Helps you control your professional identity online

THE COMPOSITION & BENEFITS OF A STRONG PROFILE
LinkedIn Profile = Your “Electronic” Business Card
100% Complete
First Impressions Count
Provide Details
Spelling & Grammar Matter
Your Online Teacher =
Learning Center
http://learn.linkedin.com

THE MORE COMPLETE THE PROFILE, THE STRONGER THE PROFILE

A HIGHLY DETAILED PROFILE IS A STRONG PROFILE

MORE DETAIL IS ALWAYS BETTER

SEARCH
http://learn.linkedin.com/linkedin-search
Search for people: use advanced search to find subject-matter experts
Reference searches: for potential job candidates and business partners
Inbox searches: for important messages and information
Find the right jobs, knowledge, or groups to make you more productive

JOBS
http://learn.linkedin.com/jobs
Browse jobs
Apply for jobs
Request referrals

GROUPS
http://learn.linkedin.com/groups
Quickly discover the most popular discussions in your professional groups.
Have an active part in determining the top discussions by liking and commenting.
Follow the most influential people in your groups.
See both member-generated discussions and news in one setting.

ANSWERS
http://learn.linkedin.com/answers
LinkedIn Answers is one of the best places on the web to share business knowledge:
Ask your question and get fast, accurate answers from your network and other experts worldwide
Showcase your knowledge, expertise, and interests by answering questions
Stay up on the latest in your industry and functional area

COMPANY PAGES
http://learn.linkedin.com/company-pages
Company Profiles are a powerful research tool that helps you find and explore potential companies to work for or do business with.
Profiles feature a company overview, who you know at the company, and unique data from the LinkedIn network.

QUESTIONS?
Any ProNet participant who has questions or needs help getting started may contact me for assistance.
Jason Tarazi
704-759-5469
[email_address]

LinkedIn Presentation to ProNet Charlotte

by Jason Tarazi on Jul 27, 2010

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