A recent study by Demos (Demos.co.uk) called Truth, Lies and the Internet found that a third of teens polled in the UK believe any information they find on line is true without qualification. Even ...
A recent study by Demos (Demos.co.uk) called Truth, Lies and the Internet found that a third of teens polled in the UK believe any information they find on line is true without qualification. Even more staggering is that a 15% of that group admit to making their decision about the truthfulness of the content of a Web page based on appearance alone.
Jason BuziGreat Presentation, Jason. I'm trying to create one for myself and embed it in my new blog http://www.jasonbuzi.net/. I like the way you do the slide. Thanks again.1 week ago
Presentation Process at Presentation Process Nice presentation Jason! Thought you may be interested in the Creative Diagram Contest by Presentation-Process to makeover a boring slide into a visual one and tell us how you did it. Find details and Participate here: http://www.presentation-process.com/creative-powerpoint-diagram-contest.html11 months ago
Trust Me, I’m a Designer: 9 Principles for Creative CredibilityPresentation Transcript
TRUST ME,I’M A DESIGNER.jason cranfordteague | jasonspeaking.com | @jasonspeakingforum one communications | forumone.com | @forumone
Widows peak indicates possible vampirismHang loose or devilsign? Smile that frightens small children Goatee shows he is from evil alternate universe Why would you trust this Embroidered shirt man? commonly worn by pirates
MS in Tech. Comm. from Rensselaer Polytechnic 15 Books & 100s of Institutearticles on digital media design Dozens of conference presentations for SXSW, HOW, WebVisions… 18 years of Web design experience Why you should trust Clients have included Marriott, AOL, Bank of America, Virgin, this man! Coca-Cola, Aspen Ideas Festival…
APPEAL TOAUTHORITY
SHOWPhoto “Expose Yourself to Art” by M. Ryerson
GAINING TRUST IS EASYhttp://www.flickr.com/photos/adalieplain/370403491
One Third of 12–15 year olds believe that if a search engine lists information then it must be truthful… — Truth, Lies and the Internet Demos.co.uk http://www.flickr.com/photos/rcpl/5104874389
ONLY 15%?!?http://www.flickr.com/photos/amelia-janet-photography/4602487041
IT TAKES MOST PEOPLE .1 SECOND TO INITIALLY DETERMINE WHETHER THEY TRUST WHAT THEY ARE SEEINGhttp://www.psychologicalscience.org/onlyhuman/2006/07/velocity-of-trust.cfm
KEEPING TRUST IS HARDhttp://www.flickr.com/photos/josephb/5186482331
“ People think its this veneer — that the designers are handed this box and told, Make it look good! Thats not what we think design is. Its not just what it looks like and feels like. Design is how it works. — Steve Jobs
USER EXPERIENCEhttp://www.flickr.com/photos/townhero/5557220801
http://www.flickr.com/photos/stevendepolo/4027405769DON’T FALL FOR THESLIGHT OF HAND SIXTH PRINCIPLE GUIDE, DON’T DICTATE
SEVENTH PRINCIPLE SHOW, THEN TELL
SEVENTH PRINCIPLE SHOW, THEN TELL
http://www.flickr.com/photos/dolmansaxlil/5127200444PAREIDOLIASEVENTH PRINCIPLE SHOW, THEN TELL
http://www.flickr.com/photos/nottsexminer/5291486618 WE SEEPATTERNS FIRST SEVENTH PRINCIPLE SHOW, THEN TELL
IT TAKES MOST PEOPLE .1 SECOND TO INITIALLY DETERMINE WHETHER THEY TRUST WHAT THEY ARE SEEINGhttp://www.psychologicalscience.org/onlyhuman/2006/07/velocity-of-trust.cfm
thenounproject.orgSEVENTH PRINCIPLE SHOW, THEN TELL
miessociety.orgSEVENTH PRINCIPLE SHOW, THEN TELL
SEVENTH PRINCIPLE SHOW, THEN TELL
SEVENTH PRINCIPLE SHOW, THEN TELL
SEVENTH PRINCIPLE SHOW, THEN TELL
EIGHTH PRINCIPLE MAKE IT SIMPLE, NOT SIMPLISTIC
LingsCars.comEIGHTH PRINCIPLE MAKE IT SIMPLE, NOT SIMPLISTIC
http://www.netmagazine.com/interviews/steve-krug-diy-usability-testing Stev e KrugDON’T MAKE ME THINK! * EIGHTH PRINCIPLE MAKE IT SIMPLE, NOT SIMPLISTIC
http://www.flickr.com/photos/mutsmuts/4695658106/DON’T LET ME THINK! EIGHTH PRINCIPLE MAKE IT SIMPLE, NOT SIMPLISTIC
Netflix.comEIGHTH PRINCIPLE MAKE IT SIMPLE, NOT SIMPLISTIC
THANKS! NINTH PRINCIPLE ALWAYS LEAVE THEM WANTING MORE
“ To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful. It is as simple as that. —Edward R. Murrow
9 PRINCIPLES…1. Keep Promises2. Show Results3. Know Your Voice4. Respect Context5. Transition Changes6. Guide, Don’t Dictate7. Show Then Tell8. Make it Simple, Not Simplistic9. Always Leave Them Wanting More
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TRUST ME,I’M A DESIGNER.jason cranfordteague | jasonspeaking.com | @jasonspeakingforum one communications | forumone.com | @forumone
Jason Buzi
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