Trust Me, I'm a Designer: 9 Principles for Creative Credibility
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Trust Me, I'm a Designer: 9 Principles for Creative Credibility

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A recent study by Demos (Demos.co.uk) called Truth, Lies and the Internet found that a third of teens polled in the UK believe any information they find on line is true without qualification. Even ...

A recent study by Demos (Demos.co.uk) called Truth, Lies and the Internet found that a third of teens polled in the UK believe any information they find on line is true without qualification. Even more staggering is that a 15% of that group admit to making their decision about the truthfulness of the content of a Web page based on appearance alone.

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  • Full Name Full Name Comment goes here.
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  • Great Presentation, Jason. I'm trying to create one for myself and embed it in my new blog http://www.jasonbuzi.net/. I like the way you do the slide. Thanks again.
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  • Saw you present this at WebVisions Chicago. Great session, Jason.
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  • Very good. It's an important article
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  • Great presentation.
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  • Nice presentation Jason! Thought you may be interested in the Creative Diagram Contest by Presentation-Process to makeover a boring slide into a visual one and tell us how you did it. Find details and Participate here: http://www.presentation-process.com/creative-powerpoint-diagram-contest.html
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Trust Me, I'm a Designer: 9 Principles for Creative Credibility Trust Me, I'm a Designer: 9 Principles for Creative Credibility Presentation Transcript

  • TRUST ME, I’M A DESIGNER. jason cranfordteague | jasonspeaking.com | @jasonspeaking
  • Widows peak indicates possible vampirism Hang loose or devil sign? Smile that frightens small children Why would you trust this man? Goatee shows he is from evil alternate universe Embroidered shirt commonly worn by pirates
  • MS in Tech. Comm. from Rensselaer Polytechnic Institute 15 Books & 100s of articles on digital media design Dozens of conference presentations for SXSW, HOW, WebVisions… Why you should trust this man! 18 years of Web design experience Clients have included Marriott, AOL, Bank of America, Virgin, Coca-Cola, Aspen Ideas Festival…
  • APPEAL TO AUTHORITY
  • SHOW Photo “Expose Yourself to Art” by M. Ryerson
  • GAINING TRUST IS EASY http://www.flickr.com/photos/adalieplain/370403491
  • One Third of 12–15 year olds believe that if a search engine lists information then it must be truthful… — Truth, Lies and the Internet Demos.co.uk                                                                                              http://www.flickr.com/photos/rcpl/5104874389
  •                                                                                              …15 per cent don’t consider the veracity of results but just visit the sites they ‘like the look of’. — Truth, Lies and the Internet Demos.co.uk http://www.flickr.com/photos/rcpl/5104874389
  • ONLY 15%?!? http://www.flickr.com/photos/amelia-janet-photography/4602487041
  • IT TAKES MOST PEOPLE .1 SECOND TO INITIALLY DETERMINE WHETHER THEY TRUST WHAT THEY ARE SEEING http://www.psychologicalscience.org/onlyhuman/2006/07/velocity-of-trust.cfm
  • DESIGN = TRUST http://www.flickr.com/photos/ooohoooh/1350774047
  • KEEPING TRUST IS HARD http://www.flickr.com/photos/josephb/5186482331
  • “ People think it's this veneer — that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works. — Steve Jobs
  • USER EXPERIENCE http://www.flickr.com/photos/townhero/5557220801
  • EXPERIENCE = TRUST http://www.flickr.com/photos/ooohoooh/1350774047
  • SEATTLE CENTRAL LIBRARY
  • SHOULDN’T IT FALL DOWN?
  • PEOPLE TRUST THE DESIGN(ER)
  • WHO TRUSTED THE DESIGNER FIRST?
  • THE CLIENT
  • TRUST ME, I’M A DESIGNER
  • HOW DO WE GAIN TRUST? http://www.flickr.com/photos/adalieplain/370403491
  • SINCERITY © copyright United Feature Syndicate
  • FIRST PRINCIPLE KEEP PROMISES
  • “ The promise given was a necessity of the past: the word broken is a necessity of the present. — Niccolo Machiavelli
  • LingsCars.com INCONSISTENT INTERFACES ARE A BROKEN PROMISE FIRST PRINCIPLE KEEP PROMISES
  • SECOND PRINCIPLE SHOW RESULTS
  • StateNetwork.org SECOND PRINCIPLE SHOW RESULTS
  • SECOND PRINCIPLE SHOW RESULTS
  • SECOND PRINCIPLE SHOW RESULTS
  • KEEP THE USER IN THE KNOW SECOND PRINCIPLE SHOW RESULTS
  • THIRD PRINCIPLE KNOW YOUR VOICE
  • CLASSICAL THIRD PRINCIPLE KNOW YOUR VOICE
  • CONTEMPORARY THIRD PRINCIPLE KNOW YOUR VOICE
  • GRUNGE THIRD PRINCIPLE KNOW YOUR VOICE
  • fastcodesign.com THIRD PRINCIPLE KNOW YOUR VOICE
  • fastcocreate.com THIRD PRINCIPLE KNOW YOUR VOICE
  • fastcoexist.com THIRD PRINCIPLE KNOW YOUR VOICE
  • “ Words mean more than what is set down on paper. It takes the human voice to infuse them with shades of deeper meaning. — Maya Angelou
  • A CLEAR VOICE CAN ACCOMPLISH ANYTHING THIRD PRINCIPLE KNOW YOUR VOICE
  • FOURTH PRINCIPLE RESPECT CONTEXT
  • Credit: flickr - MeganMorris / CC License: NC-SA FOURTH PRINCIPLE RESPECT CONTEXT
  • Credit: flickr - shareski / CC License: NC-SA FOURTH PRINCIPLE RESPECT CONTEXT
  • Credit: flickr - Yourdon / CC License: NC-SA FOURTH PRINCIPLE RESPECT CONTEXT
  • “ Always design a thing by considering it in its next larger context — a chair in a room, a room in a house, a house in an environment, an environment in a city plan. — Eliel Saarinen
  • FreedomHouse.org Web Page Title http://freedomhouse.org/ FOURTH PRINCIPLE Google RESPECT CONTEXT
  • FOURTH PRINCIPLE RESPECT CONTEXT
  • FOURTH PRINCIPLE RESPECT CONTEXT
  • CONTEXT PREVENTS CONFUSION FOURTH PRINCIPLE RESPECT CONTEXT
  • FIFTH PRINCIPLE TRANSITION CHANGE
  • FIFTH PRINCIPLE TRANSITION CHANGE
  • FIFTH PRINCIPLE TRANSITION CHANGE
  • FIFTH PRINCIPLE TRANSITION CHANGE
  • CHANGE BLINDNESS FIFTH PRINCIPLE TRANSITION CHANGE
  • Utah.gov FIFTH PRINCIPLE TRANSITION CHANGE
  • FIFTH PRINCIPLE TRANSITION CHANGE
  • FIFTH PRINCIPLE TRANSITION CHANGE
  • “ The real art of conducting consists in transitions. — Gustav Mahler FIFTH PRINCIPLE TRANSITION CHANGE
  • SIXTH PRINCIPLE GUIDE, DON’T DICTATE
  • comet.co.uk SIXTH PRINCIPLE GUIDE, DON’T DICTATE
  • SIXTH PRINCIPLE GUIDE, DON’T DICTATE
  • comet.co.uk (now) SIXTH PRINCIPLE GUIDE, DON’T DICTATE
  • http://www.flickr.com/photos/stevendepolo/4027405769 DON’T FALL FOR THE SLIGHT OF HAND SIXTH PRINCIPLE GUIDE, DON’T DICTATE
  • “ No man has the right to dictate what other men should perceive, create or produce, but all should be encouraged to reveal themselves, their perceptions and emotions, and to build confidence in the creative spirit. — Ansel Adams
  • SEVENTH PRINCIPLE SHOW, THEN TELL
  • SEVENTH PRINCIPLE SHOW, THEN TELL
  • http://www.flickr.com/photos/dolmansaxlil/5127200444 PAREIDOLIA SEVENTH PRINCIPLE SHOW, THEN TELL
  • http://www.flickr.com/photos/nottsexminer/5291486618 WE SEE PATTERNS FIRST SEVENTH PRINCIPLE SHOW, THEN TELL
  • http://www.psychologicalscience.org/onlyhuman/2006/07/velocity-of-trust.cfm IT TAKES MOST PEOPLE .1 SECOND TO INITIALLY DETERMINE WHETHER THEY TRUST WHAT THEY ARE SEEING SEVENTH PRINCIPLE SHOW, THEN TELL
  • “ Don't tell me the moon is shining; show me the glint of light on broken glass. — Anton Chekhov
  • thenounproject.org SEVENTH PRINCIPLE SHOW, THEN TELL
  • annasafroncik.it EIGTH PRINCIPLE SHOW, THEN TELL
  • miessociety.org SEVENTH PRINCIPLE SHOW, THEN TELL
  • SEVENTH PRINCIPLE SHOW, THEN TELL
  • SEVENTH PRINCIPLE SHOW, THEN TELL
  • SEVENTH PRINCIPLE SHOW, THEN TELL
  • The liquid metal inside a thermometer is magnesium. SEVENTH PRINCIPLE SHOW, THEN TELL
  • “TRUTHINESS” SEVENTH PRINCIPLE SHOW, THEN TELL
  • EIGHTH PRINCIPLE MAKE IT SIMPLE, NOT SIMPLISTIC
  • AOL.com (c.2007) EIGHTH PRINCIPLE MAKE IT SIMPLE, NOT SIMPLISTIC
  • http://www.netmagazine.com/interviews/steve-krug-diy-usability-testing eve Krug St DON’T MAKE ME * THINK! EIGHTH PRINCIPLE MAKE IT SIMPLE, NOT SIMPLISTIC
  • http://www.flickr.com/photos/mutsmuts/4695658106/ DON’T LET ME THINK! EIGHTH PRINCIPLE MAKE IT SIMPLE, NOT SIMPLISTIC
  • “ Truth is something which can't be told in a few words. Those who simplify the universe only reduce the expansion of its meaning. — Anaïs Nin
  • Netflix.com EIGHTH PRINCIPLE MAKE IT SIMPLE, NOT SIMPLISTIC
  • THANKS! NINTH PRINCIPLE ALWAYS LEAVE THEM WANTING MORE
  • “ To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful. It is as simple as that. —Edward R. Murrow
  • 9 PRINCIPLES… 1. Keep Promises 2. Show Results 3. Know Your Voice 4. Respect Context 5. Transition Changes 6. Guide, Don’t Dictate 7. Show Then Tell 8. Make it Simple, Not Simplistic 9. Always Leave Them Wanting More
  • TRUST ME, I’M A DESIGNER. jason cranfordteague | jasonspeaking.com | @jasonspeaking