5. So What? Increase life expectancy Crossing generational lines Key events to indentify
6. Generational Grouping G.I. Generation 1901-1926 Silent Generation 1927-1945 Baby boomer 1946-1964 Gen X 1965 -1976 Gen Y 1977-1994 Gen Z 1995 - Matures Millennia's Echo Boomer Nexters
12. Baby Boomers Born 1946 – 1964 76 million Age 46 – 64 Variety Freedom Individuality Achievement Credit savvy Brand switchers College degree 6 career positions Hate rule Were born to have it Competitive Self-absorbed Materialistic
14. Gen X’s Born 1965 – 1976 60 million Age 34- 45 4 plus yrs of college Skeptical Entrepreneurs Independent Self – discovery Family vs. career Single parents or blended families