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Bridging the generational divide
Bridging the generational divide
Bridging the generational divide
Bridging the generational divide
Bridging the generational divide
Bridging the generational divide
Bridging the generational divide
Bridging the generational divide
Bridging the generational divide
Bridging the generational divide
Bridging the generational divide
Bridging the generational divide
Bridging the generational divide
Bridging the generational divide
Bridging the generational divide
Bridging the generational divide
Bridging the generational divide
Bridging the generational divide
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Bridging the generational divide

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  • 1. Bridging the Generational Divide<br />Sirmon Training & Consultant Group<br />July 20, 2010<br />
  • 2. US Census Bureau data<br />2010: 310,232,863<br />2020: 341,386,665<br />2030: 373,503,674<br />2040: 405,655,295<br />2050: 439,010,253<br />
  • 3. In 2009, Time Magazine reported that 40% of births were to unmarried women<br />
  • 4. Defining Characteristics of Generations<br />
  • 5. So What?<br />Increase life expectancy<br />Crossing generational lines<br />Key events to indentify<br />
  • 6. Generational Grouping<br />G.I. Generation 1901-1926<br />Silent Generation 1927-1945<br />Baby boomer 1946-1964<br />Gen X 1965 -1976<br />Gen Y 1977-1994<br />Gen Z 1995 - <br />Matures<br />Millennia's Echo Boomer Nexters<br />
  • 7. Generational Grouping<br />
  • 8. Generational Grouping<br />
  • 9. CUSPER CLUB<br />
  • 10. The 55+ generation is responsible for 48% of Internet searches for cruises <br />(source: Hitwise). <br />
  • 11. Famous Matures<br />
  • 12. Baby Boomers<br />Born 1946 – 1964 76 million<br />Age 46 – 64<br />Variety Freedom<br />Individuality Achievement Credit savvy<br />Brand switchers College degree<br />6 career positions Hate rule<br />Were born to have it Competitive<br />Self-absorbed Materialistic<br />
  • 13. Famous Boomers<br />
  • 14. Gen X’s<br />Born 1965 – 1976 60 million<br />Age 34- 45<br />4 plus yrs of college Skeptical <br />Entrepreneurs Independent<br />Self – discovery Family vs. career<br />Single parents or blended families <br />
  • 15. Famous Gen X’s<br />
  • 16. Millennial’s Famous People<br />
  • 17. Americans age 75+<br />In 2006, about 7.4% lived in a nursing home<br />8.1% in 2000<br />10.2% on 1990<br />More seniors are choosing assisted-living or at-home care<br />
  • 18. Live Work & Play<br />Walkscore.com<br />Market download<br />YPN network<br /> Yelp<br />del.icio.us<br />Houselogic.com<br />Realtor.org/crt<br />Heather The Realtor<br />
  • 19. Thank You <br />Jason Sirmon<br />704-458-5295<br />Sirmon Training & Consulting Group <br />Jason@JasonSirmon.com<br />

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