Bridging the generational divide
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Bridging the generational divide Bridging the generational divide Presentation Transcript

  • Bridging the Generational Divide
    Sirmon Training & Consultant Group
    July 20, 2010
  • US Census Bureau data
    2010: 310,232,863
    2020: 341,386,665
    2030: 373,503,674
    2040: 405,655,295
    2050: 439,010,253
  • In 2009, Time Magazine reported that 40% of births were to unmarried women
    View slide
  • Defining Characteristics of Generations
    View slide
  • So What?
    Increase life expectancy
    Crossing generational lines
    Key events to indentify
  • Generational Grouping
    G.I. Generation 1901-1926
    Silent Generation 1927-1945
    Baby boomer 1946-1964
    Gen X 1965 -1976
    Gen Y 1977-1994
    Gen Z 1995 -
    Matures
    Millennia's Echo Boomer Nexters
  • Generational Grouping
  • Generational Grouping
  • CUSPER CLUB
  • The 55+ generation is responsible for 48% of Internet searches for cruises
    (source: Hitwise).
  • Famous Matures
  • Baby Boomers
    Born 1946 – 1964 76 million
    Age 46 – 64
    Variety Freedom
    Individuality Achievement Credit savvy
    Brand switchers College degree
    6 career positions Hate rule
    Were born to have it Competitive
    Self-absorbed Materialistic
  • Famous Boomers
  • Gen X’s
    Born 1965 – 1976 60 million
    Age 34- 45
    4 plus yrs of college Skeptical
    Entrepreneurs Independent
    Self – discovery Family vs. career
    Single parents or blended families
  • Famous Gen X’s
  • Millennial’s Famous People
  • Americans age 75+
    In 2006, about 7.4% lived in a nursing home
    8.1% in 2000
    10.2% on 1990
    More seniors are choosing assisted-living or at-home care
  • Live Work & Play
    Walkscore.com
    Market download
    YPN network
    Yelp
    del.icio.us
    Houselogic.com
    Realtor.org/crt
    Heather The Realtor
  • Thank You
    Jason Sirmon
    704-458-5295
    Sirmon Training & Consulting Group
    Jason@JasonSirmon.com