Bridging the generational divide

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Bridging the generational divide

  1. 1. Bridging the Generational Divide<br />Sirmon Training & Consultant Group<br />July 20, 2010<br />
  2. 2. US Census Bureau data<br />2010: 310,232,863<br />2020: 341,386,665<br />2030: 373,503,674<br />2040: 405,655,295<br />2050: 439,010,253<br />
  3. 3. In 2009, Time Magazine reported that 40% of births were to unmarried women<br />
  4. 4. Defining Characteristics of Generations<br />
  5. 5. So What?<br />Increase life expectancy<br />Crossing generational lines<br />Key events to indentify<br />
  6. 6. Generational Grouping<br />G.I. Generation 1901-1926<br />Silent Generation 1927-1945<br />Baby boomer 1946-1964<br />Gen X 1965 -1976<br />Gen Y 1977-1994<br />Gen Z 1995 - <br />Matures<br />Millennia's Echo Boomer Nexters<br />
  7. 7. Generational Grouping<br />
  8. 8. Generational Grouping<br />
  9. 9. CUSPER CLUB<br />
  10. 10. The 55+ generation is responsible for 48% of Internet searches for cruises <br />(source: Hitwise). <br />
  11. 11. Famous Matures<br />
  12. 12. Baby Boomers<br />Born 1946 – 1964 76 million<br />Age 46 – 64<br />Variety Freedom<br />Individuality Achievement Credit savvy<br />Brand switchers College degree<br />6 career positions Hate rule<br />Were born to have it Competitive<br />Self-absorbed Materialistic<br />
  13. 13. Famous Boomers<br />
  14. 14. Gen X’s<br />Born 1965 – 1976 60 million<br />Age 34- 45<br />4 plus yrs of college Skeptical <br />Entrepreneurs Independent<br />Self – discovery Family vs. career<br />Single parents or blended families <br />
  15. 15. Famous Gen X’s<br />
  16. 16. Millennial’s Famous People<br />
  17. 17. Americans age 75+<br />In 2006, about 7.4% lived in a nursing home<br />8.1% in 2000<br />10.2% on 1990<br />More seniors are choosing assisted-living or at-home care<br />
  18. 18. Live Work & Play<br />Walkscore.com<br />Market download<br />YPN network<br /> Yelp<br />del.icio.us<br />Houselogic.com<br />Realtor.org/crt<br />Heather The Realtor<br />
  19. 19. Thank You <br />Jason Sirmon<br />704-458-5295<br />Sirmon Training & Consulting Group <br />Jason@JasonSirmon.com<br />

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