Oh No, Not Another Web 2.0 Presentation!

What does Web 2.0 mean for our organization? Jason Samuels, NCFR Manager of Information Technology Nancy Gonzalez, M.Ed., CFLE, NCFR staff blogger

What is Web 2.0?

What is Web 2.0? Web 2.0 is a term which describes the trend in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, and, most notably, collaboration among users. These concepts have led to the development and evolution of web-based communities. From Wikipedia, the free encyclopedia http://en.wikipedia.org/wiki/Web_2.0

What is Web 2.0? Five key types Blogs RSS Wikis Folksonomies (tagging) Social Networking

But there are so many options.

The Conversation Prism www.briansolis.com

A Definitive Explanation of Social Media by Matt McDonald, http://www.mattjmcd.com/2008/08/a-definitive-explanation-of-social-media/ via Maddie Grant, http://www.diaryofareluctantblogger.com/

So where do I start? Find out where your audience is.

E-mail Listservs

Not a very new technology

Effective way to communicate with large numbers people

Enable discussions

Everyone gets too much e-mail, but we still read it

SharePoint

SharePoint Capabilities

Document Libraries

Task Management

Project / Issue Tracking

Calendars

Contact Lists

Surveys

Blogs

Wiki Pages

Discussion Boards

Picture Libraries

NCFR Community Portal http://community.ncfr.org

http://community.ncfr.org/blogs/n=1

Facebook

Most-trafficked social media site in the world

4th most-trafficked website in the world

More than 90 million active users

http://www.facebook.com/press/info.php?statistics

~ 500 active NCFR members e-mail matched Facebook accounts in search

http://www. facebook.com/pages/NCFR/18069103276

Facebook http://www. facebook.com/pages/NCFR/18069103276

Information Widget http://www. sproutbuilder.com A web widget is a portable chunk of code that can be installed and executed within any separate web page by an end user. A widget adds some content to that page that is not static. From Wikipedia, the free encyclopedia http://en.wikipedia.org/wiki/Web_widget

Flickr http://www.flickr.com/groups/ncfr

Online photo management and sharing application

Allows many users to share photos in group pool

Tagging allows many users to identify people / places

APIs and feeds allow interoperability with other applications

Wikipedia http://en.wikipedia.org/wiki/Family_Life_Education

Amazon Store

What’s the ROI? Is all this new technology worth the time?

“ NCFR uses the Carver Policy Model of governance, where board members and the executive director report in writing on organization policies for each monthly board meeting. SharePoint allows us to post all the reports online and to utilize survey tools to gather input. Board members no longer have to search email inboxes for attachments. Use of SharePoint for shared documents has reduced anxiety and stress and vastly improved board governance.”

“ Our last board meeting conference call took only 45 minutes.”

Community Portal Visits / Day NCFR Website Visits / Day

Approx. 15.6 pageviews / day 63% of users younger than 35

57 referrals to our website from Facebook 7 referrals were to online conference registration form

It’s a challenge getting people to participate

Forrester Research Social Technographics ladder of participation by Charline Li, http://blogs.forrester.com/groundswell/2007/04/forresters_new_.html

Gartner's Four Levels of Community Engagement by Gartner Research, http://www.gartner.com/it/page.jsp?id=721008 via Jeremiah Owyang, http://www.web-strategist.com/blog/category/community-marketing/

The 5 Levels of Competitiveness in Social Media by Reem Abeidoh, http://www.reemabeidoh.com/social-media/the-5-levels-of-competitiveness-in-social-media/

Numbers aren’t everything.

“ Participating in Social Media is more meaningful when you have a deeper understanding of anthropology and sociology and not just the social tools that facilitate interaction. This is about creating and cultivating relationships with people, online and in the real world, and these relationships are defined by mutual value and benefits.