Jason Rozet - About Me

2,503 views
2,702 views

Published on

Jason Rozet - About Me

Hi there! I'm Jason.

I love learning about marketing and all things social - how frameworks can be structured and optimized.

I'm a big smiler and laid-back guy, always down to grab coffee and chat. Let's connect! : )

Published in: Social Media, Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,503
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
1
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Jason Rozet: About Me
  • hello.
  • My name is Jason
  • My name is Jason Rozet
  • Rozet is pronounced roh-zay
  • I’m a social media strategist mapping the connections between people and brands.
  • I’m from Long Island, NY
  • I studied Business Administration / Marketing at Ithaca College
    Organizational Behavior and Management
  • and abroad in London
  • Now I live in Chicago, IL
  • I am a…
  • Realistic Optimist
    #PositivePurpose
  • Millennial
  • I’m a creative thinker
  • Intrinsic motivation
    ISTJ

    www.ted.com/talks/susan_cain_the_power_of_introverts.html
  • There is no ‘proper English.’
  • Emotional Intelligence
    Empathy

    If we could look into each others’ hearts and understand the unique challenges each of us faces, I think we would treat each other much more gently, with more love, patience, tolerance, and care. – Marvin J. Ashton

    Most of us are acutely aware of our own struggles and we are preoccupied with our own problems. We sympathize with ourselves because we see our own difficulties so clearly. But Ian MacLaren noted wisely, “Let us be kind to one another, for most of us are fighting a hard battle.”
  • Compassion impacts business
  • Because people are the bottom line.
  • Some great companies and clients I’ve had the pleasure of working with:
    ACT
    Shop Your Way (Sears)
    BP (BP America, BP Fuels)
    Jack’s Frozen Pizza (Nestle)
    McGraw Hill Education
    CDW
    Tazo
    Glade
    SC Johnson
    BMO Harris Bank
    Kotex
    Poise
    Depend
    Kimberly Clark
    Pinnacle Vodka
  • How I can help you?
  • I think of the big picture and put pieces together
  • "Mapping is a fantastic cultural project: creating and building the world as much as measuring and describing it...the function of mapping is less to mirror reality than to engender the reshaping of the worlds people live...Maping precipitates its most productive effects through a finding that is also a founding" - James Corner
  • “The Grid. A digital frontier. I tried to picture clusters of information as they moved through the computer. What did they look like? Ships? Motorcycles? Were the circuits like freeways? I kept dreaming of a world I thought I'd never see. And then one day...I got in.”
    -Kevin Flynn, Tron Legacy
  • Silence is one of our rarest resources. Introspection is key for creativity, and it’s not going to happen unless you make room for it amid all the beeps, rings and chatter.

    During the craziness of deadlines, goals, expectations, and so on, I think of the big picture. What’s going on?
  • Silence is one of our rarest resources. Introspection is key for creativity, and it’s not going to happen unless you make room for it amid all the beeps, rings and chatter.

    During the craziness of deadlines, goals, expectations, and so on, I think of the big picture. What’s going on?
  • I prefer to analyze as many angles of a situation as possible before responding and taking. I want to determine all the potential options before presenting a recommended solution. Following this process helps ensure we uncover the root cause of problems, or area of opportunity – not just symptoms and noise. It helps make sure my ideas are rational and well-thought out.

    It is impossible to think of every possible consideration for a new business pitch, client campaign or some other project. But like an optometrist asking which lens feels best for your new glasses (I mean so that you can see, not the style), marketers can make sure they take a “full-on” approach to research, options, etc.

    Take on the mindset that your brand can forever evolve and improve. Like a virtual pet toy, the different ways you play with it will result in advances. You can apply a simple organizational model around it, such as a folder with subfolders per social platform. The more things get organized, the more you’ll be able to identify and fill gaps. Ask lots of questions along the way, and see which don’t have answers – yet.
  • I love to learn about marketing and all things digital. My vision of the space is not just a collection of brands, platforms and publishers, but a continuum or grid. All the moving clusters of information provide opportunities to create structured, yet simple planning frameworks. This is how I build a path to meet consumers on the front lines of conversation.

    Organizational Framework
    • Brand Guidelines (logo, presskit, styleguide, photography, design)
    • Social Brand Playbook

    The Marketing Universe
    • What channels are applicable for the brand? The campaign? The project? A specific product?
    • What elements of social commerce are applicable?
    • What are the customer journey touchpoints and aligned communications?
  • For example, take a new business pitch on a grocery chain client: Have you looked through all the possible ‘lenses?’ You will logically have looked through some – but the more research you have, the more layers of the stack you have, the better prepared you will be.

    Lens -
    Brand
    Audience
    Landscape
    Creative
    Technology
    Culture

    Social Lens
    Social listening audit
    Social brand print
    Social customer persona
    Shopper Marketing Lens
  • The Customer, Consumer, User Lens
    • What is the current majority perception of the brand/product?
    • How do perceptions of the brand/product differ among audience segments?
    • Realistically, what will the user actually think when they see our marketing message? Will they scroll by without looking, think it is dumb, or be interested?
    • Are we talking down to our audience like they are 5 years old? Shouldn’t we talk like adults to 5 year olds?


    Outside the Box Lens
    • How would a student look at the problem? What marketing efforts and creative executions would they envision? What would be clever?
    • What would you do if this was your business, and your livelihood depended on its success?
    • What if this was a small business, and you were the owner?
    • How can we growth hack the brand, campaign or project?


    The Objective, New Lens
    • Take a naïve view of the moment – what is unique about it?
    • What is the virtue of this moment, this issue?
    • What can we learn from the situation?
    • How should we work? How should it work? (instead of what we should be working on)
  • I love to learn about marketing and all things digital. My vision of the space is not just a collection of brands, platforms and publishers, but a continuum or grid. All the moving clusters of information provide opportunities to create structured, yet simple planning frameworks. This is how I build a path to meet consumers on the front lines of conversation.
  • Let’s Chat - I would love to hear from you
    Contact Me
    Follow me on Twitter
    Connect on LinkedIn

    I'm a big smiler and laid-back guy, always happy to connect and chat. How can I help you?
  • Let’s Chat - I would love to hear from you
    Contact Me
    Follow me on Twitter
    Connect on LinkedIn

    I'm a big smiler and laid-back guy, always happy to connect and chat. How can I help you?


  • : J

    : )

    : ]

    Jason Rozet
  • Jason Rozet - About Me

    1. 1. Jason RozetABOUT ME
    2. 2. My name is Jason
    3. 3. My name is Jason Rozet
    4. 4. Pronouncedlikethis:
    5. 5. AboutMe I am a social strategist based in Chicago, IL. I love to learn about marketing and all things digital. My vision of the space is not just a collection of brands, platforms and publishers, but a continuum or grid. All the moving clusters of information provide opportunities to create structured, yet simple planning frameworks. Who I Am A calm thinker with a passion for understanding the intersection of consumer behavior and brands. What I Do I’m experienced in producing channel strategies based on insights for global companies. Why I Do It I’m passionate about social media, and strive to deepen my understanding of brand opportunities in this space.
    6. 6. Hereareafew
 factsaboutme
    7. 7. 01 Background 02 Traits 03 Viewpoints 04 Experience 05 Approach CONTENTS
    8. 8. 01Background
    9. 9. I’m
    10. 10. IstudiedMarketingand OrganizationalBehavior
 atIthacaCollege Some Highlights • Resident Assistant • Diversity Peer Educator • Student Leadership Consultant
    11. 11. AndInternationalBusiness
 inLondon
    12. 12. ILOVETOTRAVEL LONDON FLORENCE PISA ROME MADRID EDINBURGH CAERNARFON DUBLIN TEL AVIV JERUSALEM NEW YORK CITY BOSTON MINNEAPOLIS ITHACA SAN FRANCISCO VAIL AUSTIN NEW ORLEANS
    13. 13. NowChicagois myhome
    14. 14. 02Traits
    15. 15. Iama…
    16. 16. Giver
    17. 17. Optimist
    18. 18. You're  Probably  Wrong  About  Millennials     Dan  Schawbel   Harvard  Business  Review Millennial Millennials  Are  Not  Enigmas   Sara  Roberts,  Michael  Papay   Fast  Company
    19. 19. Builder
    20. 20. ambitious  loyal  patient     persistent  focused  methodical     reflective  reserved  internal  self-­‐reflective     know  myself  well  comfortable  in  solitude     look  to  make  an  impact  creative  organized   dedicated  flexible  enthusiastic  calm  logical   adventurous  responsible  positive  realistic   assertive  humble  confident  patient  mindful   passionate  processing  simple  complex  gentle   learning  introverted  private  open  choiceful   substantial  modest  gracious  mild-­‐mannered   understated  objective  orderly  factual   committed  dependable  thorough  practical   systematic  consistent  factual  painstaking   sensible  reasonable  reliable  steadfast   analytical  calm  detailed  careful     loyal  realistic  intrinsic  loyal Introvert
    21. 21. “Quiet  dog  bite  hard”   –  Mos  Def With afierceresolve
    22. 22. Things I am NOT: Klout Ninja Expert Guru Jargon Pusher Digital Dinosaur Meme Machine Cat Video Maverick BRAD BELLFLOWER Silicon Valley Maverick
    23. 23. 03Viewpoints
    24. 24. Some of my values: Coach with curiosity. Find a way or make a way. Treat others with kindness. Results are better than trophies. Real people think about advertising differently.
    25. 25. The workplace would be a better place through more common expressions of empathy and compassion. MyBigIdeaL
    26. 26. companies that practice conscious capitalism perform 10 times better 
 than companies that don’t. Source:  
 Harvard  Business  Review   The  Rise  of  Compassionate  Management It’snotjustaltruism.
    27. 27. “You can never spend too much time thinking about, worrying about, caring about your people… because at the end of the day, it’s only the people who matter. Nothing else.” –
    28. 28. 04Experience
    29. 29. SOCIAL STRATEGY AND CHANNEL EXECUTION COMMUNITY MANAGEMENT, SOCIAL LISTENING AND ANALYTICS SOMEGREATCLIENTSI’VEHAD
    30. 30. SOCIAL STRATEGY & CHANNEL EXECUTION • Social playbooks • Social governance, employee advocacy • Measurement / analytics • Channel optimization and growth CONTENT PLANNING • Social experience: design, content, story • Branded storytelling and entertainment • Amplification / distribution • Editorial / Content Calendars COMMUNITY MANAGEMENT • Social care, customer relationship management • Customer advocacy • Influencer mapping and outreach • Executive visibility • Ethics, legal guidelines BRAND STRATEGY • Persona advocacy and development • Creative brief development • Brand workshops • Brand planning and road-mapping • Loyalty programs PAID MEDIA STRATEGY & PLANNING • Paid social media planning • Campaign analysis and optimization • Real-time reporting • Creative campaign development RESEARCH • Social listening, random sampling • Event tracking and issue monitoring • Social brand audit, channel analysis • Social audience - persona and journey • Business context analysis • Competitive analysis • Whitespace identification MYKNOWLEDGE
    31. 31. SOMEBRANDS(ITHINKARE)GETTINGITRIGHT DESIGN WONDER ENTERTAINMENT BEAUTY DISRUPTION LAUNCH
    32. 32. 05Approach
    33. 33. File assets buildmy knowledgebase.
    34. 34. Ilearnbythinking, writinganddoing.
    35. 35. Ilikeexploringdata
 andresearch
    36. 36. mapping and connecting different elements
    37. 37. togaininsights.
    38. 38. Where others may rush into things…
    39. 39. I stop to think.
    40. 40. What is the big picture? Are we set up for success?
    41. 41. I sometimes view brand objectives through three simple models: Grid Lens Stack
    42. 42. GRID THE
    43. 43. GRID THE Have we covered all bases? What are the opportunities? Brand Futurestorm Innovation Social Channels Customer Journey Brand Guidelines Social Playbook Influence Community Management Business Trends Keywords Awareness Stories Content Social Listening KPIs Technology User Experience CRM Mobile Data Stack Paid Media
    44. 44. LENS THE
    45. 45. Different mindsets offer perspectives on the brand or business challenge: USER CUSTOMER COMMUNITY OBJECTIVE STUDENT HANDS-ON LANDSCAPE CULTURE PROBLEMS OUTSIDERS OUTLIERS INNOVATION
    46. 46. LENS THE What needs are we filling for audiences? Why should people follow us? What will we consistently provide?
    47. 47. STACK THE
    48. 48. STACK THE What are the layers of data? What are the options, assumptions and scenarios? What are the paths to purchase (or other actions)? How do all the pieces fit together?
    49. 49. These frameworks provoke: Insight Inspiration Action
    50. 50. MYAPPROACHTOSTRATEGY Achieving goals in the absence of all-encompassing knowledge and limitless resources. 1. Gain deep understanding of goals, pain points and priorities (e.g. brand marketing, customer acquisition, customer support) 2. Perform research (e.g. industry trends, social listening, customer journey) and validate KPIs 3. Align on objectives that support goals 4. Develop social playbook and plans mapping the brand, audience and social channels 5. Execute authentic content, measure performance and optimize 6. Examine how customer feedback can be incorporated throughout the company in a cycle 7. Step back to re-evaluate the broad business landscape (e.g. grid, lens, stack frameworks)
    51. 51. How can I help you?
    52. 52. Let’sConnect jrozet1@gmail.com linkedin.com/in/jasonrozet twitter.com/jasonrozet jasonrozet.com
    53. 53. THANKS FOR READING

    ×