Utilizing Online Marketing For Office Furniture Dealers
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Utilizing Online Marketing For Office Furniture Dealers

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Slides from "Utilizing Online Marketing for Office Furniture Dealers" webinar held on March 4, 2010 by Jason Kirby of eBoost Consulting, the experts when it comes to marketing office furniture online. ...

Slides from "Utilizing Online Marketing for Office Furniture Dealers" webinar held on March 4, 2010 by Jason Kirby of eBoost Consulting, the experts when it comes to marketing office furniture online. This webinar provides valuable information in regards to marketing office furniture online and provides top level executives information to make informed decisions.

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  • Set the expectation and clarify how long this will last and the structure
  • Our disclaimer. The data is based on actual OFD clients in major metropolitan areas. Due to our confidentiality agreements with them we will not identify which results come from which client and most data is aggregate of all clients or averages. Results and data shown will vary.
  • The WHAT is for the newbies to IM – The WHY is for the decision makers – The How is the savvy ones
  • What is online marketing? It is the new and most effective way to get in front of new prospects and to turn them into leads. Online marketing makes it to where your customers come to you and with the right strategy and tools in place they will provide you with their information making them a much more qualified lead.
  • Based on a sample size of 50 dealer websites (insert graph from research document)
  • The WHAT is for the newbies to IM – The WHY is for the decision makers – The How is the savvy ones
  • Anyone can start a campaign but it comes down to effective ad copy and keyword research
  • The OF Industry has not caught up yetGreat for people with excess inventory or used furniture
  • LT keywords can focus on those high end buyers
  • Have you ever been on a website and left because you were confused?What makes our conversion rate so high is always remembering it is about the customer
  • Don’t make them think
  • Yes and No
  • Yes and No
  • The WHAT is for the newbies to IM – The WHY is for the decision makers – The How is the savvy ones

Utilizing Online Marketing For Office Furniture Dealers Utilizing Online Marketing For Office Furniture Dealers Presentation Transcript

  • “Utilizing Online Marketing for
    Office Furniture Dealers”
    Speaker: Jason Kirby
  • Agenda
    General information about online marketing
    Marketing online vs. offline
    The tools relevant to office furniture dealers
    Emphasis on PPC, SEO, & Web Conversion
    Wrap up
    About eBoost Consulting
    Q & A
  • Setting
    The
    Expectation
    View slide
  • What
    Why
    How
    View slide
  • What
    Why
    How
  • Marketing Online
    Cost effective
    Brand enhancement
    Quick and easy to make changes
    Campaign results are traceable
    Instant and measurable ROI
    More effective than offline advertising
  • What
    Why
    How
  • Saving 81% Per Lead
    Offline – Yellow page ads, outbound in print advertisements, and flyers
    Online – Pay-Per-Click advertising
  • *Data retrieved from actual office furniture dealers in metropolitan areas
  • Statistics on OFDA Members:
    55.56% Are not tracking who is coming to their website
    56.25% Do not have a way for potential leads to contact them
    13.19% Do not show up in search results
    Statistics based on a sample of 144 office furniture dealer websites
    *n=144
  • What
    Why
    How
  • The Tools
    Pay-Per-Click (PPC)
    Search Engine Optimization (SEO)
    Web Conversion Design
    Email Marketing
    Guerilla Marketing
    Call Tracking
  • Pay-Per-Click
  • What is Pay-Per-Click?
    Pay only for traffic you receive
    Focus on specific geographic areas you serve
    Targets buyers that are late in the purchasing cycle
    Target keywords you can’t rank for with SEO
    Renting at rates based upon competition and ad quality
  • What Does PPC Mean To A Dealer?
    Instant return on investment
    Exclusive leads
    Ability to target educational and health care establishments
    25%
  • *Data retrieved from actual office furniture dealers in metropolitan areas
  • Tips for PPC
    Create ad groups that focus on attracting facility managers
    Create a value proposition that solves a problem for a start up company in your ad
  • Search Engine Optimization
  • What is Search Engine Optimization?
    Customers trust organic listings more than any other form of advertising
    Takes 3-6 months to see
    results
    Long-term investment with
    greatest long-term return
    Requires intensive labor
    and persistence
  • What Does SEO Provide to Dealers?
    Usually drives in 70% of traffic when optimized
    Establishes credibility
    Competing sites not optimized
    Generate leads by listing individual products to show up in search results
  • *Data retrieved from actual office furniture dealers in metropolitan areas
  • SEO Tips
    RANK FOR YOUR NAME
    Focus on local keyword modifiers
    Long tail keywords tend to convert
    Create individual pages for products
  • Web Conversion Design
  • What is Web Conversion Design?
    The architecture of your website that persuades your customers to take action
    Utilize design, images, and colors
    Understanding the F Pattern
  • Why is Web Conversion Important?
    Customers don’t read everything you have to offer
    Customers want information immediately
    Get higher conversion rates
    Lower costs per lead
  • Tips For Web Conversion
    Easy Navigation
    White space (no clutter)
    Conversion Forms
    Phone number on every page
  • Email Marketing
  • What is Email Marketing?
    Most commonly known as the digital form of direct marketing
    The fastest growing form of marketing
    Increases referrals and up sells
    Enhances your brand and company image
    Not Spam
  • Is Email Useful for Dealers?
    Keeps your brand top of mind
    Quarterly send outs
    Potential for referrals
  • Guerilla Marketing
  • What is Guerilla Marketing?
    Unconventional advertising
    Relies on time, creativity, and man power to be successful
    eBoost Way
    Consistent high converting posts
    Cost per lead usually below $20
  • Who is Guerilla Marketing For?
    Used office furniture dealers
    Dealers that need to move inventory
    Ecommerce or national dealers
  • Call Tracking
  • What is Call Tracking?
    Each visitor gets a unique phone number
    Dynamically inserts phone numbers for different campaigns
    Enables you to measure marketing efforts
    Allows you to more effectively allocate your budget
    Ideal for business B2B sales
  • Now You Know
    Pay-Per-Click
    Web Conversion
    What
    Why
    How
    Call Tracking
    Email Marketing
    Search Engine Optimization
    Guerilla Marketing
  • What’s The Next Step…
    Determine if your dealership can benefit from more leads.
    Establish a budget to obtain new leads.
    Investigate what tools will work for your dealership
    Begin campaigns
    Dominate your local competition
  • It’s Time to Get Started…
    And we are here to make it easy
  • About
  • The Experts in the Industry
    Team of marketing consultants
    Researching and optimizing for the last 4 years
    Produced over 20,000 leads
    Provide all of the services mentioned today
    Customer Persona White Paper
  • Thank You For Your Time
    Presenter: Jason Kirby
    Email: Jason@eboostconsulting.com
    Phone: (619) 567-3497
    Website: http://www.OfficeFurnitureMarketing.com
    Address:
    eBoost Consulting
    7125 El Cajon Blvd st. #5
    San Diego, CA 92115
  • Learn More
    @
    www.OfficeFurnitureMarketing.com