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Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
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Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)

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Marketing office furniture is becoming more relevant as business owners and office managers are getting more interactive online. People are searching for office furniture, is your company in the …

Marketing office furniture is becoming more relevant as business owners and office managers are getting more interactive online. People are searching for office furniture, is your company in the position to be found? This presentation will provide an overview for marketing your office furniture to the right customers and increa

Published in: Business, Technology, Design
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    • 1. hello.
    • 2. turbocharge sales. www.eboostconsulting.com
    • 3. nick jason
    • 4. nick jason
    • 5. micha
    • 6. • (Ray)
    • 7. • (Angie)
    • 8. • (alexander persona)
    • 9. • (alexander user case scenario) personas.
    • 10. qualified traffic.
    • 11. measuring results.
    • 12. mark canavarro ceo cubicle office environments q&a w/
    • 13. mark canavarro ceo cubicle office environments q&a w/
    • 14. • (Angie PUCS)
    • 15. • (alexander persona)
    • 16. • (alexander user case scenario) who are your personas?
    • 17. • (Angie PUCS)
    • 18. 1.03% 2.4%
    • 19. leads?
    • 20. what’s our website (phone calls + email leads) conversion rate?
    • 21. what’s our website (phone calls + email leads)/visits conversion rate?
    • 22. how does it compare to the average? (~2%)
    • 23. leads
    • 24. leads
    • 25. acquisition
    • 26. conversion
    • 27. retention & cross-selling
    • 28. acquisition
    • 29. conversion
    • 30. retention & cross-selling
    • 31. acquisition
    • 32. Pay-Per-Click(PPC) (PPC)
    • 33. Search Engine Optimization (SEO)
    • 34. Pay-Per-Click(PPC) (PPC)
    • 35. 1 2 3 4 6 8 10 5 7 9 11
    • 36. 1 2 3 4 6 8 10 5 7 9 11 $2.15 $2.05 $2.00 $1.70 $1.65
    • 37. measure it
    • 38. improve it
    • 39. never before
    • 40. target customers
    • 41. finite level
    • 42. finite cost
    • 43. finite control
    • 44. finite data
    • 45. results
    • 46. well, no one really
    • 47. $ per sale
    • 48. Pay-Per-Click(PPC) (PPC)
    • 49. Offline – Yellow page ads, outbound in print advertisements, and flyers Online – Pay-Per-Click advertising Advertising Spend Over 14 Months Offline Online Total Cost $65,100.00 Total Cost $22,159.04 Total Leads 229 Total Leads 411 Conversion Rate N/A Conversion Rate 4.53% Cost per Lead $284.28Cost per Lead $53.91
    • 50. Offline – Yellow page ads, outbound in print advertisements, and flyers Online – Pay-Per-Click advertising Advertising Spend Over 14 Months Offline Online Total Cost $65,100.00 Total Cost $22,159.04 Total Leads 229 Total Leads 411 Conversion Rate N/A Conversion Rate 4.53% Cost per Lead $284.28Cost per Lead $53.91
    • 51. *Data retrieved from actual office furniture dealers in metropolitan areas $310.00 $193.75 $290.63 $193.75 $172.22 $310.00 $357.69 $244.74 $221.43 $516.67 $422.73 $775.00 $310.00 $332.14 $49.39 $42.28 $51.32 $36.18 $49.02 $39.95 $46.62 $43.27 $53.18 $124.90 $110.84 $44.44 $86.35 $84.26 Cost Per Conversion Comparison
    • 52. Pay-Per-Click(PPC) (PPC)
    • 53. Search Engine Optimization (SEO)
    • 54. why is this important?
    • 55. coding
    • 56. content
    • 57. linkbuilding
    • 58. coding
    • 59. <title>office furniture san diego</title>
    • 60. <meta name=“description” content=“we have the best office furniture in San Diego.”/>
    • 61. <title>new cubicles san diego</title>
    • 62. <meta name=“description” content=“we have the best new cubicles in san diego.”/>
    • 63. content
    • 64. linkbuilding
    • 65. coding
    • 66. content
    • 67. office furniture San Diego
    • 68. quality
    • 69. quantity
    • 70. coding
    • 71. content
    • 72. linkbuilding
    • 73. leads
    • 74. Pay-Per-Click(PPC) (PPC) Search Engine Optimization (SEO)
    • 75. paid search SEO pay to play short term performance lots of real time data real time optimization resources vs. ad spend long term performance higher quality of traffic buying vs renting
    • 76. what’s our website (phone calls + email leads)/visits conversion rate? what percentage of from search engines? your traffic comes (~70%)
    • 77. what percentage of traffic is from search engines? what percentage of offline vs online? your budget is leads generated online are ~80% less expensive compared to offline
    • 78. how does each channel’s cost per lead metric compare?
    • 79. measuring results.
    • 80. technology Google Analytics (free)1 Call Tracking (per number fee)2
    • 81. key performance indicators visits (per traffic source)1 email leads (per traffic source) phone calls (per traffic source) conversion rate 2 3 4 5 cost per lead
    • 82. visits (per traffic source)1
    • 83. phone calls (per traffic source)2
    • 84. dynamic phone number insertion
    • 85. dynamic phone number insertion
    • 86. dynamic phone number insertion
    • 87. dynamic phone number insertion
    • 88. email leads (per traffic source)3
    • 89. conversion rate4
    • 90. what’s our website (phone calls + email leads)/visits conversion rate?
    • 91. key performance indicators visits (per traffic source)1 email leads (per traffic source) phone calls (per traffic source) conversion rate 2 3 4
    • 92. key performance indicators visits (per traffic source)1 email leads (per traffic source) phone calls (per traffic source) conversion rate 2 3 4 5 cost per lead
    • 93. Offline – Yellow page ads, outbound in print advertisements, and flyers Online – Pay-Per-Click advertising Advertising Spend Over 14 Months Offline Online Total Cost $65,100.00 Total Cost $22,159.04 Total Leads 229 Total Leads 411 Conversion Rate N/A Conversion Rate 4.53% Cost per Lead $284.28Cost per Lead $53.91 cost per lead5
    • 94. • (Ray)
    • 95. • (alexander user case scenario) personas.
    • 96. what’s our website (phone calls + email leads)/visits conversion rate?
    • 97. qualified traffic.
    • 98. Pay-Per-Click(PPC) (PPC)
    • 99. Search Engine Optimization (SEO)
    • 100. paid search SEO pay to play short term performance lots of real time data real time optimization resources vs. ad spend long term performance higher quality of traffic buying vs renting
    • 101. measuring results.
    • 102. technology Google Analytics (free)1 Call Tracking (per number fee)2
    • 103. Offline – Yellow page ads, outbound in print advertisements, and flyers Online – Pay-Per-Click advertising Advertising Spend Over 14 Months Offline Online Total Cost $65,100.00 Total Cost $22,159.04 Total Leads 229 Total Leads 411 Conversion Rate N/A Conversion Rate 4.53% Cost per Lead $284.28Cost per Lead $53.91 cost per lead5
    • 104. mark canavarro ceo cubicle office environments q&a w/
    • 105. thank you!

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