hello.
turbocharge
sales.
www.eboostconsulting.com
nick jason
nick jason
micha
• (Ray)
• (Angie)
• (alexander persona)
• (alexander user case scenario)
personas.
qualified traffic.
measuring results.
mark canavarro
ceo
cubicle office environments
q&a w/
mark canavarro
ceo
cubicle office environments
q&a w/
• (Angie PUCS)
• (alexander persona)
• (alexander user case scenario)
who are your
personas?
• (Angie PUCS)
1.03%
2.4%
leads?
what’s our website
(phone calls + email leads)
conversion rate?
what’s our website
(phone calls + email leads)/visits
conversion rate?
how does it compare
to the average?
(~2%)
leads
leads
acquisition
conversion
retention &
cross-selling
acquisition
conversion
retention &
cross-selling
acquisition
Pay-Per-Click(PPC)
(PPC)
Search Engine
Optimization
(SEO)
Pay-Per-Click(PPC)
(PPC)
1
2
3
4
6
8
10
5
7
9
11
1
2
3
4
6
8
10
5
7
9
11
$2.15
$2.05
$2.00
$1.70
$1.65
measure it
improve it
never before
target customers
finite level
finite cost
finite control
finite data
results
well, no one really
$ per sale
Pay-Per-Click(PPC)
(PPC)
Offline – Yellow page ads, outbound in print advertisements, and flyers
Online – Pay-Per-Click advertising
Advertising Spe...
Offline – Yellow page ads, outbound in print advertisements, and flyers
Online – Pay-Per-Click advertising
Advertising Spe...
*Data retrieved from actual office furniture dealers in metropolitan areas
$310.00
$193.75
$290.63
$193.75
$172.22
$310.00...
Pay-Per-Click(PPC)
(PPC)
Search Engine
Optimization
(SEO)
why is this important?
coding
content
linkbuilding
coding
<title>office furniture san
diego</title>
<meta name=“description”
content=“we have the best
office furniture in San
Diego.”/>
<title>new cubicles san
diego</title>
<meta name=“description”
content=“we have the best
new cubicles in san diego.”/>
content
linkbuilding
coding
content
office furniture
San Diego
quality
quantity
coding
content
linkbuilding
leads
Pay-Per-Click(PPC)
(PPC)
Search Engine
Optimization
(SEO)
paid search SEO
pay to play
short term performance
lots of real time data
real time optimization
resources vs. ad spend
lo...
what’s our website
(phone calls + email leads)/visits
conversion rate?
what percentage of
from search engines?
your traffi...
what percentage of
traffic is from
search engines?
what percentage of
offline vs online?
your budget is
leads generated on...
how does each channel’s
cost per lead metric compare?
measuring results.
technology
Google Analytics (free)1
Call Tracking (per number fee)2
key performance indicators
visits (per traffic source)1
email leads (per traffic source)
phone calls (per traffic source)
...
visits (per traffic source)1
phone calls (per traffic source)2
dynamic phone number insertion
dynamic phone number insertion
dynamic phone number insertion
dynamic phone number insertion
email leads (per traffic source)3
conversion rate4
what’s our website
(phone calls + email leads)/visits
conversion rate?
key performance indicators
visits (per traffic source)1
email leads (per traffic source)
phone calls (per traffic source)
...
key performance indicators
visits (per traffic source)1
email leads (per traffic source)
phone calls (per traffic source)
...
Offline – Yellow page ads, outbound in print advertisements, and flyers
Online – Pay-Per-Click advertising
Advertising Spe...
• (Ray)
• (alexander user case scenario)
personas.
what’s our website
(phone calls + email leads)/visits
conversion rate?
qualified traffic.
Pay-Per-Click(PPC)
(PPC)
Search Engine
Optimization
(SEO)
paid search SEO
pay to play
short term performance
lots of real time data
real time optimization
resources vs. ad spend
lo...
measuring results.
technology
Google Analytics (free)1
Call Tracking (per number fee)2
Offline – Yellow page ads, outbound in print advertisements, and flyers
Online – Pay-Per-Click advertising
Advertising Spe...
mark canavarro
ceo
cubicle office environments
q&a w/
thank you!
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
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Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)

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Marketing office furniture is becoming more relevant as business owners and office managers are getting more interactive online. People are searching for office furniture, is your company in the position to be found? This presentation will provide an overview for marketing your office furniture to the right customers and increa

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  • Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)

    1. 1. hello.
    2. 2. turbocharge sales. www.eboostconsulting.com
    3. 3. nick jason
    4. 4. nick jason
    5. 5. micha
    6. 6. • (Ray)
    7. 7. • (Angie)
    8. 8. • (alexander persona)
    9. 9. • (alexander user case scenario) personas.
    10. 10. qualified traffic.
    11. 11. measuring results.
    12. 12. mark canavarro ceo cubicle office environments q&a w/
    13. 13. mark canavarro ceo cubicle office environments q&a w/
    14. 14. • (Angie PUCS)
    15. 15. • (alexander persona)
    16. 16. • (alexander user case scenario) who are your personas?
    17. 17. • (Angie PUCS)
    18. 18. 1.03% 2.4%
    19. 19. leads?
    20. 20. what’s our website (phone calls + email leads) conversion rate?
    21. 21. what’s our website (phone calls + email leads)/visits conversion rate?
    22. 22. how does it compare to the average? (~2%)
    23. 23. leads
    24. 24. leads
    25. 25. acquisition
    26. 26. conversion
    27. 27. retention & cross-selling
    28. 28. acquisition
    29. 29. conversion
    30. 30. retention & cross-selling
    31. 31. acquisition
    32. 32. Pay-Per-Click(PPC) (PPC)
    33. 33. Search Engine Optimization (SEO)
    34. 34. Pay-Per-Click(PPC) (PPC)
    35. 35. 1 2 3 4 6 8 10 5 7 9 11
    36. 36. 1 2 3 4 6 8 10 5 7 9 11 $2.15 $2.05 $2.00 $1.70 $1.65
    37. 37. measure it
    38. 38. improve it
    39. 39. never before
    40. 40. target customers
    41. 41. finite level
    42. 42. finite cost
    43. 43. finite control
    44. 44. finite data
    45. 45. results
    46. 46. well, no one really
    47. 47. $ per sale
    48. 48. Pay-Per-Click(PPC) (PPC)
    49. 49. Offline – Yellow page ads, outbound in print advertisements, and flyers Online – Pay-Per-Click advertising Advertising Spend Over 14 Months Offline Online Total Cost $65,100.00 Total Cost $22,159.04 Total Leads 229 Total Leads 411 Conversion Rate N/A Conversion Rate 4.53% Cost per Lead $284.28Cost per Lead $53.91
    50. 50. Offline – Yellow page ads, outbound in print advertisements, and flyers Online – Pay-Per-Click advertising Advertising Spend Over 14 Months Offline Online Total Cost $65,100.00 Total Cost $22,159.04 Total Leads 229 Total Leads 411 Conversion Rate N/A Conversion Rate 4.53% Cost per Lead $284.28Cost per Lead $53.91
    51. 51. *Data retrieved from actual office furniture dealers in metropolitan areas $310.00 $193.75 $290.63 $193.75 $172.22 $310.00 $357.69 $244.74 $221.43 $516.67 $422.73 $775.00 $310.00 $332.14 $49.39 $42.28 $51.32 $36.18 $49.02 $39.95 $46.62 $43.27 $53.18 $124.90 $110.84 $44.44 $86.35 $84.26 Cost Per Conversion Comparison
    52. 52. Pay-Per-Click(PPC) (PPC)
    53. 53. Search Engine Optimization (SEO)
    54. 54. why is this important?
    55. 55. coding
    56. 56. content
    57. 57. linkbuilding
    58. 58. coding
    59. 59. <title>office furniture san diego</title>
    60. 60. <meta name=“description” content=“we have the best office furniture in San Diego.”/>
    61. 61. <title>new cubicles san diego</title>
    62. 62. <meta name=“description” content=“we have the best new cubicles in san diego.”/>
    63. 63. content
    64. 64. linkbuilding
    65. 65. coding
    66. 66. content
    67. 67. office furniture San Diego
    68. 68. quality
    69. 69. quantity
    70. 70. coding
    71. 71. content
    72. 72. linkbuilding
    73. 73. leads
    74. 74. Pay-Per-Click(PPC) (PPC) Search Engine Optimization (SEO)
    75. 75. paid search SEO pay to play short term performance lots of real time data real time optimization resources vs. ad spend long term performance higher quality of traffic buying vs renting
    76. 76. what’s our website (phone calls + email leads)/visits conversion rate? what percentage of from search engines? your traffic comes (~70%)
    77. 77. what percentage of traffic is from search engines? what percentage of offline vs online? your budget is leads generated online are ~80% less expensive compared to offline
    78. 78. how does each channel’s cost per lead metric compare?
    79. 79. measuring results.
    80. 80. technology Google Analytics (free)1 Call Tracking (per number fee)2
    81. 81. key performance indicators visits (per traffic source)1 email leads (per traffic source) phone calls (per traffic source) conversion rate 2 3 4 5 cost per lead
    82. 82. visits (per traffic source)1
    83. 83. phone calls (per traffic source)2
    84. 84. dynamic phone number insertion
    85. 85. dynamic phone number insertion
    86. 86. dynamic phone number insertion
    87. 87. dynamic phone number insertion
    88. 88. email leads (per traffic source)3
    89. 89. conversion rate4
    90. 90. what’s our website (phone calls + email leads)/visits conversion rate?
    91. 91. key performance indicators visits (per traffic source)1 email leads (per traffic source) phone calls (per traffic source) conversion rate 2 3 4
    92. 92. key performance indicators visits (per traffic source)1 email leads (per traffic source) phone calls (per traffic source) conversion rate 2 3 4 5 cost per lead
    93. 93. Offline – Yellow page ads, outbound in print advertisements, and flyers Online – Pay-Per-Click advertising Advertising Spend Over 14 Months Offline Online Total Cost $65,100.00 Total Cost $22,159.04 Total Leads 229 Total Leads 411 Conversion Rate N/A Conversion Rate 4.53% Cost per Lead $284.28Cost per Lead $53.91 cost per lead5
    94. 94. • (Ray)
    95. 95. • (alexander user case scenario) personas.
    96. 96. what’s our website (phone calls + email leads)/visits conversion rate?
    97. 97. qualified traffic.
    98. 98. Pay-Per-Click(PPC) (PPC)
    99. 99. Search Engine Optimization (SEO)
    100. 100. paid search SEO pay to play short term performance lots of real time data real time optimization resources vs. ad spend long term performance higher quality of traffic buying vs renting
    101. 101. measuring results.
    102. 102. technology Google Analytics (free)1 Call Tracking (per number fee)2
    103. 103. Offline – Yellow page ads, outbound in print advertisements, and flyers Online – Pay-Per-Click advertising Advertising Spend Over 14 Months Offline Online Total Cost $65,100.00 Total Cost $22,159.04 Total Leads 229 Total Leads 411 Conversion Rate N/A Conversion Rate 4.53% Cost per Lead $284.28Cost per Lead $53.91 cost per lead5
    104. 104. mark canavarro ceo cubicle office environments q&a w/
    105. 105. thank you!

    ×