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Quickstart Guide to Google Analytics - OfficeFurnitureMarketing.com
 

Quickstart Guide to Google Analytics - OfficeFurnitureMarketing.com

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Why spend all that time and money on creating a fancy new website if you can’t even tell if people will visit it, much less convert into a customer? Your website is not a black hole nor is it a ...

Why spend all that time and money on creating a fancy new website if you can’t even tell if people will visit it, much less convert into a customer? Your website is not a black hole nor is it a static environment; the time and money you put into your site are the platform for finding and targeting and obtaining your ideal customers. Learn more at http://www.officefurnituremarketing.com

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Quickstart Guide to Google Analytics - OfficeFurnitureMarketing.com Quickstart Guide to Google Analytics - OfficeFurnitureMarketing.com Presentation Transcript

  • Hello.
  • Your Quick Start Guide to Leveraging Google Analytics
    Speaker: Jason Kirby
  • Your Speaker
  • This is Michael
  • This is Michael
    - Owner
  • This is Michael
    - Owner
    - Profitable
  • This is Michael
    - Owner
    - Profitable
    - 20 years
  • This is Michael
    - Owner
    - Profitable
    - 20 years
    - Internet?
  • Does our marketing bring people to our website and convert them into leads?
  • What information should we emphasize on our website to engage different market segments?
  • Will our marketing produce a measureable ROI?
  • What is Google Analytics
    Why it is important to you
    How you can setup an account
    Walk through of the platform
    Making data-backed decisions
  • WHAT
  • Search Engines
    Social Media
    Email
    Ads
    Blogs
    Referrals
  • Search Engines
    Social Media
    Email
    Ads
    Blogs
    Referrals
  • Search Engines
    Social Media
    Email
    Ads
    Blogs
    Referrals
  • Search Engines
    Social Media
    Email
    Ads
    Blogs
    Referrals
  • WHY
  • Data allows for
    better informed
    business decisions
  • Data allows for
    Track views of product/service pages & compare
  • Data allows for
    better informed
    Track views of product/service pages & compare
    Which products/services are people more interested in
  • Data allows for
    better informed
    business decisions
    Track views of product/service pages & compare
    Which products/services are people more interested in
    Emphasize these products/services in the sales cycle and
    on website and marketing collateral over others.
  • Data allows for
    better informed
    business decisions
  • SETUP
  • Two Options
    Have your tech/web guy do it
    Do it yourself
  • Two Options
    Have your tech/web guy do it
    Do it yourself
  • Visit
    http://www.google.com/analytics
  • WALK
    TROUGH
  • Topics Covered
    - User Interface
    - Setting up goals
    - Reviewing & comparing data
    - KPI’s
    - Reports
  • Decision Making
  • Michael
  • Does our marketing bring people to our website and convert them into leads?
  • Answering the question
  • Answering the question
    - Login
  • Answering the question
    - Login
    - Go to “Traffic Sources”
  • Answering the question
    - Login
    - Go to “Traffic Sources”
    - View full report
  • Answering the question
    - Login
    - Go to “Traffic Sources”
    - View full report
    - Select “Goal” tab
  • Answering the question
    - Login
    - Go to “Traffic Sources”
    - View full report
    - Select “Goal” tab
    - Sort which traffic sources are converting into leads
  • What information should we emphasize on our website to engage different market segments?
  • Answering the question
    - Login
    - Go to “Content”
    - View full report
    - Performance is subjective per individual website.
  • Will our marketing produce a measureable ROI?
  • Answering the question
    - Track the origin of your leads in your CRM
    - Decide which leads turn into sales
    - Assign the GPM acquired from the sales made from each lead source
  • Answering the question(cont’d)
    GPM per source – Marketing costs
    Marketing Costs
    ROI
  • RECAP
  • WHAT
  • WHY
  • Data allows for
    better informed
    business decisions
    Track views of product/service pages & compare
    Which products/services are people more interested in
    Emphasize these products/services in the sales cycle and
    on website and marketing collateral over others.
  • SETUP
  • WALK
    TROUGH
  • Topics Covered
    - User Interface
    - Setting up goals
    - Reviewing & comparing data
    - KPI’s
    - Reporting
  • Decision Making
  • Q&A
  • Contact Information