Hello.<br />
Your Quick Start Guide to Leveraging Google Analytics<br />Speaker: Jason Kirby<br />
Your Speaker<br />
This is Michael<br />
This is Michael<br />- Owner<br />
This is Michael<br />- Owner<br />- Profitable<br />
This is Michael<br />- Owner<br />- Profitable<br />- 20 years<br />
This is Michael<br />- Owner<br />- Profitable<br />- 20 years<br />- Internet?<br />
Does our marketing bring people to our website and convert them into leads?<br />
What information should we emphasize on our website to engage different market segments?<br />
Will our marketing produce a measureable ROI?<br />
 What is Google Analytics<br />Why it is important to you<br />How you can setup an account<br />Walk through of the platf...
WHAT<br />
Search Engines<br />Social Media<br />Email<br />Ads<br />Blogs<br />Referrals<br />
Search Engines<br />Social Media<br />Email<br />Ads<br />Blogs<br />Referrals<br />
Search Engines<br />Social Media<br />Email<br />Ads<br />Blogs<br />Referrals<br />
Search Engines<br />Social Media<br />Email<br />Ads<br />Blogs<br />Referrals<br />
WHY<br />
Data allows for<br />better informed <br />business decisions<br />
Data allows for<br />Track views of product/service pages & compare<br />
Data allows for<br />better informed <br />Track views of product/service pages & compare<br />Which products/services are...
Data allows for<br />better informed <br />business decisions<br />Track views of product/service pages & compare<br />Whi...
Data allows for<br />better informed <br />business decisions<br />
SETUP<br />
Two Options<br />Have your tech/web guy do it<br />  Do it yourself<br />
Two Options<br />Have your tech/web guy do it<br />  Do it yourself<br />
Visit<br />http://www.google.com/analytics<br />
 WALK<br />  TROUGH<br />
Topics Covered<br />- User Interface<br />- Setting up goals<br />- Reviewing & comparing data<br />- KPI’s<br />- Reports...
Decision Making<br />
Michael<br />
Does our marketing bring people to our website and convert them into leads?<br />
Answering the question<br />
Answering the question<br /> - Login<br />
Answering the question<br /> - Login<br /> - Go to “Traffic Sources”<br />
Answering the question<br /> - Login<br /> - Go to “Traffic Sources”<br />- View full report<br />
Answering the question<br /> - Login<br /> - Go to “Traffic Sources”<br />- View full report<br /> - Select “Goal” tab<br />
Answering the question<br /> - Login<br /> - Go to “Traffic Sources”<br />- View full report<br /> - Select “Goal” tab<br ...
What information should we emphasize on our website to engage different market segments?<br />
Answering the question<br /> - Login<br /> - Go to “Content”<br />- View full report<br /> - Performance is subjective per...
Will our marketing produce a measureable ROI?<br />
Answering the question<br /> - Track the origin of your leads in your CRM<br />- Decide which leads turn into sales<br />-...
Answering the question(cont’d)<br />GPM per source – Marketing costs<br />Marketing Costs<br />ROI<br />
RECAP<br />
WHAT<br />
WHY<br />
Data allows for<br />better informed <br />business decisions<br />Track views of product/service pages & compare<br />Whi...
SETUP<br />
 WALK<br />  TROUGH<br />
Topics Covered<br />- User Interface<br />- Setting up goals<br />- Reviewing & comparing data<br />- KPI’s<br />- Reporti...
Decision Making<br />
Q&A<br />
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Quickstart Guide to Google Analytics - OfficeFurnitureMarketing.com

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Why spend all that time and money on creating a fancy new website if you can’t even tell if people will visit it, much less convert into a customer? Your website is not a black hole nor is it a static environment; the time and money you put into your site are the platform for finding and targeting and obtaining your ideal customers. Learn more at http://www.officefurnituremarketing.com

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  • Quickstart Guide to Google Analytics - OfficeFurnitureMarketing.com

    1. 1. Hello.<br />
    2. 2. Your Quick Start Guide to Leveraging Google Analytics<br />Speaker: Jason Kirby<br />
    3. 3. Your Speaker<br />
    4. 4. This is Michael<br />
    5. 5. This is Michael<br />- Owner<br />
    6. 6. This is Michael<br />- Owner<br />- Profitable<br />
    7. 7. This is Michael<br />- Owner<br />- Profitable<br />- 20 years<br />
    8. 8. This is Michael<br />- Owner<br />- Profitable<br />- 20 years<br />- Internet?<br />
    9. 9. Does our marketing bring people to our website and convert them into leads?<br />
    10. 10. What information should we emphasize on our website to engage different market segments?<br />
    11. 11. Will our marketing produce a measureable ROI?<br />
    12. 12. What is Google Analytics<br />Why it is important to you<br />How you can setup an account<br />Walk through of the platform<br />Making data-backed decisions<br />
    13. 13.
    14. 14. WHAT<br />
    15. 15.
    16. 16.
    17. 17. Search Engines<br />Social Media<br />Email<br />Ads<br />Blogs<br />Referrals<br />
    18. 18. Search Engines<br />Social Media<br />Email<br />Ads<br />Blogs<br />Referrals<br />
    19. 19. Search Engines<br />Social Media<br />Email<br />Ads<br />Blogs<br />Referrals<br />
    20. 20. Search Engines<br />Social Media<br />Email<br />Ads<br />Blogs<br />Referrals<br />
    21. 21. WHY<br />
    22. 22. Data allows for<br />better informed <br />business decisions<br />
    23. 23. Data allows for<br />Track views of product/service pages & compare<br />
    24. 24. Data allows for<br />better informed <br />Track views of product/service pages & compare<br />Which products/services are people more interested in<br />
    25. 25. Data allows for<br />better informed <br />business decisions<br />Track views of product/service pages & compare<br />Which products/services are people more interested in<br />Emphasize these products/services in the sales cycle and <br />on website and marketing collateral over others.<br />
    26. 26. Data allows for<br />better informed <br />business decisions<br />
    27. 27. SETUP<br />
    28. 28. Two Options<br />Have your tech/web guy do it<br /> Do it yourself<br />
    29. 29. Two Options<br />Have your tech/web guy do it<br /> Do it yourself<br />
    30. 30. Visit<br />http://www.google.com/analytics<br />
    31. 31.
    32. 32.
    33. 33.
    34. 34.
    35. 35.
    36. 36. WALK<br /> TROUGH<br />
    37. 37. Topics Covered<br />- User Interface<br />- Setting up goals<br />- Reviewing & comparing data<br />- KPI’s<br />- Reports<br />
    38. 38. Decision Making<br />
    39. 39. Michael<br />
    40. 40. Does our marketing bring people to our website and convert them into leads?<br />
    41. 41. Answering the question<br />
    42. 42. Answering the question<br /> - Login<br />
    43. 43. Answering the question<br /> - Login<br /> - Go to “Traffic Sources”<br />
    44. 44. Answering the question<br /> - Login<br /> - Go to “Traffic Sources”<br />- View full report<br />
    45. 45. Answering the question<br /> - Login<br /> - Go to “Traffic Sources”<br />- View full report<br /> - Select “Goal” tab<br />
    46. 46. Answering the question<br /> - Login<br /> - Go to “Traffic Sources”<br />- View full report<br /> - Select “Goal” tab<br /> - Sort which traffic sources are converting into leads<br />
    47. 47. What information should we emphasize on our website to engage different market segments?<br />
    48. 48. Answering the question<br /> - Login<br /> - Go to “Content”<br />- View full report<br /> - Performance is subjective per individual website.<br />
    49. 49. Will our marketing produce a measureable ROI?<br />
    50. 50. Answering the question<br /> - Track the origin of your leads in your CRM<br />- Decide which leads turn into sales<br />- Assign the GPM acquired from the sales made from each lead source<br />
    51. 51. Answering the question(cont’d)<br />GPM per source – Marketing costs<br />Marketing Costs<br />ROI<br />
    52. 52. RECAP<br />
    53. 53. WHAT<br />
    54. 54.
    55. 55. WHY<br />
    56. 56. Data allows for<br />better informed <br />business decisions<br />Track views of product/service pages & compare<br />Which products/services are people more interested in<br />Emphasize these products/services in the sales cycle and <br />on website and marketing collateral over others.<br />
    57. 57. SETUP<br />
    58. 58.
    59. 59. WALK<br /> TROUGH<br />
    60. 60. Topics Covered<br />- User Interface<br />- Setting up goals<br />- Reviewing & comparing data<br />- KPI’s<br />- Reporting<br />
    61. 61. Decision Making<br />
    62. 62. Q&A<br />
    63. 63. Contact Information<br />
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