1XXXXXXXXXXXXXXXXXXXXXJason Kirby | Scott Shuffield| Travis Lynk | Perry Mok

Company Overview Strong Focus on TechnologyStrong Presence inSound Financial PositionUnited Kingdom To Expand Operations OverseasResearch and Development

Current Product OfferingsAward - Winning ProgramHelps patients with Dyslexia to read Tracks progress of patient Identify areas to improve Feeds back to Texthelp Systems for R&D Established in 2003Text to Speech Available to e-GovernmentMakes internet more accessible

How does it transfer success in UK to USA?Success in United Kingdom International expansion to achieve scaleWhere to expand??

Country SelectionUSAAustraliaCanadaHigh School Drop - Out Rate Internet UsagePopulation with disabilities

Country of Expansion: USASuccess in United Kingdom International expansion to achieve scaleWhere to expand??USAEntering the US market will Texthelp Systems to become more profitable, achieve scale and help more people

Penetrating into the US marketExpansion in USAEntry into US marketCreate AwarenessIncrease SalesAusgangs-positionStage 3Stage 2Stage 1

Balancing between AT and Education Create AwarenessIncrease SalesProduct Range Assistive TechnologyEducation

Initial focus on Assistive TechnologyCreate AwarenessIncrease SalesProduct Range EducationWhy? Fall back on core competency 3 or 4 major competitors in EducationFocus on a niche market, initiallyGo into education once market presence established Assistive Technology

Working with Non-Profit OrganizationsStrategic Alliances with Non Profit Organizations Over 500,000 paying members13,000 membersAIM:Create Awareness and integrate into market100,000 membersOver 50 corporate / non-profit partners & supporters

Reasons why disabled people surf the internet Why Disabled People use the Internet Creating demand for the product Sending EmailsSearching for InformationTop 5 ReasonsCheck Sport ScoresRead the NewsCheck the Weather

Process of Interaction

Top websites

Result of awareness period

Increasing Sales Create AwarenessIncrease SalesFinally, when the

Government

Corporations

Corporations

End result of strategy

Maintaining CA

Online Marketing Strategy

Financials

Timeline

Conclusion