Introduction to Internet Marketing by eBoost Consulting

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A brief introduction to internet marketing for artificial turf companies.

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Introduction to Internet Marketing by eBoost Consulting

  1. 1. Internet Marketing For The Artificial Turf Industry
  2. 2. Internet Marketing Cost Effective Instant ROI Campaign results are traceable More effective than offline advertising Brand enhancement Two-way communication between customers
  3. 3. The Tools Pay-Per-Click (PPC) Call Tracking Search Engine Optimization (SEO) Email Marketing
  4. 4. Pay-Per-Click Google Adwords Instant ROI More Traffic Must be tailored to perfection Can become extremely costly if done in correctly
  5. 5. Call Tracking Ideal for business that depend on sales reps and prefer customers call in Creates different phone numbers for all of your different ads. Enables you to measure the effectiveness of your offline and online ads Must be tailored to perfection Allows you to more effectively allocate your budget
  6. 6. SEO 80% of users click on organic vs. paid Takes 3-6 months to see results Long-term investment with greatest long-term return Requires a lot of onsite and offsite optimization
  7. 7. Email Marketing Highest ROI Builds relationships with customers Increases referrals and up sells Enhances your brand and company image Demands a good size list – past, current, and potential customers Requires list segmentation and testing Initial setup is timely
  8. 8. Now You Know… The basics of Internet Marketing The tools that make up a successful campaign Why Internet Marketing is great for the turf industry
  9. 9. What’s The Next Step… You have two options 1) Hire an in house Internet Marketing professional 2) Outsource to a team with experience in your industry
  10. 10. The Decision is Yours… We are just here to help you make that decision
  11. 11. Thank You For Your Time Presenter: Jason Kirby Email: Jason@eboostconsulting.com Website: http://www.eboostconsulting.com http://www.YourTurfSearch.com Phone: (619) 664-4691 x9031 Address: 7125 El Cajon Blvd st. #5 San Diego, CA 92115

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