Internet Marketing
For The Artificial Turf Industry

Internet Marketing
Cost Effective
Instant ROI
Campaign results are traceable
More effective than offline advertising
Brand enhancement
Two-way communication between customers

The Tools
Pay-Per-Click (PPC)
Call Tracking
Search Engine Optimization (SEO)
Email Marketing

Pay-Per-Click
Google Adwords
Instant ROI
More Traffic
Must be tailored to
perfection
Can become
extremely costly if done
in correctly

Call Tracking
Ideal for business that depend on sales reps and prefer
customers call in
Creates different phone numbers for all of your different
ads.
Enables you to measure the effectiveness of your offline
and online ads
Must be tailored to perfection
Allows you to more effectively allocate your budget

SEO
80% of users click on
organic vs. paid
Takes 3-6 months to see
results
Long-term investment
with greatest long-term
return
Requires a lot of onsite
and offsite optimization

Email Marketing
Highest ROI
Builds relationships with customers
Increases referrals and up sells
Enhances your brand and company image
Demands a good size list – past, current, and potential
customers
Requires list segmentation and testing
Initial setup is timely

Now You Know…
The basics of Internet Marketing
The tools that make up a successful campaign
Why Internet Marketing is great for the turf industry

What’s The Next Step…
You have two options
1) Hire an in house Internet Marketing professional
2) Outsource to a team with experience in your industry

The Decision is Yours…
We are just here to help you make that decision

Thank You For Your Time
Presenter: Jason Kirby
Email: Jason@eboostconsulting.com
Website: http://www.eboostconsulting.com
http://www.YourTurfSearch.com
Phone: (619) 664-4691 x9031
Address:
7125 El Cajon Blvd st. #5
San Diego, CA 92115