Getting to Launch &
Maintaining Long-Term
       Success
Three Key Areas to
    Being Successful

• Right Project Planning & Partner Selection
• Focused Content
• Owning The Websi...
Project Planning &
Partner Selection

    Get This RIGHT!
The Right Pitch
• Get on Base, Don’t Swing for a Home-run
• Don’t Oversell the Project
• Sandbag on Cost, Time, and Qualit...
Right Budget &
       Expectations
• 60% of all Projects Fail
 • OR Dilemma (Pick 2 or prob Just 1)
     • Price OR Speed ...
Right Budget &
      Expectations
• Timeline is 1-5 Months
• Beyond 5 Months & You Can’t Be Really
  Successful
• Time Rea...
Right Budget &
        Expectations

• Budget is likely to be $200-$400 per page
 • 10 Pages : $2,000-$4,000
 • 30 Pages :...
The Right Team
• Get the right skills, but no more
• Don’t build a large team, small is agile
• Sponsor of the project is ...
The Right Partners
• What you ultimately dream about when
  partnering with someone:


   • Considers first your needs over...
Outsourcing isn’t
  Not needing to plan it yourself.
                         Someone else doing the work.
               ...
A Word on Vendors


• They are Your Partner, not Your Enemy
• Don’t Outsource if You Don’t Trust
• Get Great Ones - Life i...
Right Partners - Types
• Agency
 • Multidiscipline
 • Primarily like projects with Marketing, PR,
    or Social Media focu...
Right Partners - Types

• Bespoke Web Firms
 • Great ones focused on churches
 • Provide turnkey solution
 • Your lowest r...
Right Partners - Types

• Freelancers
 • Work on their own & in small packs
    who run together
 • Most motivated to serv...
Right Partners - Pitch ‘em

 • Thank Them & Tell Them You Are Shopping
 • Share Churches Vision & Purpose
 • Lay Out Proje...
Right Partners - Pitch ‘em
 • Ask them about their story, including Faith
 • Ask what kinds of projects they like
 • Ask h...
Right Partners - Pitch ‘em
 • Tell them why they should spend the time to
   put a proposal together.
 • Address the reaso...
Right Partners - Hear ‘em

 • Listen to what they are saying
 • Listen for the implications
 • Listen for stress, life cha...
Right Partners - How to Pick?
   • Do they want the project because they
     believe in the vision or is it the money/
  ...
Right Partners - How to Pick?

   • Can they repeat the project vision and goals
     back to you?
   • Do they have the s...
Right Partners - Payments
  • Offer Bonuses for On-Time Delivery
  • Write-in Penalties for Timeline Misses
  • Most Vendo...
Work Right - Communication
Work Right - Communication

  • Use Basecamp if Vendor doesn’t have
    software for Project Management
    (BasecampHQ.co...
Work Right - Communication

  • Use Basecamp if Vendor doesn’t have
    software for Project Management
    (BasecampHQ.co...
Work Right - Communication

  • Use Basecamp if Vendor doesn’t have
    software for Project Management
    (BasecampHQ.co...
Work Right - Communication

  • Use Basecamp if Vendor doesn’t have
    software for Project Management
    (BasecampHQ.co...
Work Right - Know When to
  Meet Rather Message

  • Have Prepared Agendas Going into Meetings
  • Send Meeting Notes & Ne...
The Last Rights
The Last Rights

• Reserve the Right to be wrong, and admit it
  when you are
The Last Rights

• Reserve the Right to be wrong, and admit it
  when you are
• Have the Right, Christ-like posture as you...
Focused Content


//Warm, inviting sub-heading goes here//
Content - Philosophy

• Site is only as good as:
 • Quality of Your content (words & pics)
 • How Fresh the Content is
 • ...
Content - Authoring
Content - Authoring

• Write Content Before You Build the Site
Content - Authoring

• Write Content Before You Build the Site
• Write Content in WordPad or other Non-
  Microsoft Word E...
Content - Authoring

• Write Content Before You Build the Site
• Write Content in WordPad or other Non-
  Microsoft Word E...
Content - Authoring

• Write Content Before You Build the Site
• Write Content in WordPad or other Non-
  Microsoft Word E...
Content - Files
Content - Files

• Writing for a site with 40+ Pages:
Content - Files

• Writing for a site with 40+ Pages:
 • Number Your Final Information
    Architecture by Section # & Pag...
Content - Files

• Writing for a site with 40+ Pages:
 • Number Your Final Information
    Architecture by Section # & Pag...
Content - Files

• Writing for a site with 40+ Pages:
 • Number Your Final Information
    Architecture by Section # & Pag...
Content - Workflow
Content - Workflow
• FINISHED – Folder used to indicate content
  is ready to put on site
Content - Workflow
• FINISHED – Folder used to indicate content
  is ready to put on site
• UPLOADED – Folder finished conte...
Content - Workflow
• FINISHED – Folder used to indicate content
  is ready to put on site
• UPLOADED – Folder finished conte...
Content - Workflow
• FINISHED – Folder used to indicate content
  is ready to put on site
• UPLOADED – Folder finished conte...
Content - Workflow
• FINISHED – Folder used to indicate content
  is ready to put on site
• UPLOADED – Folder finished conte...
Content - Photography
Content - Photography
• Brain-storm Photo Plan With Creative
  People for each Page
Content - Photography
• Brain-storm Photo Plan With Creative
  People for each Page
• Recruit Photographers to Shoot
Content - Photography
• Brain-storm Photo Plan With Creative
  People for each Page
• Recruit Photographers to Shoot
• Rec...
Content - Photography
• Brain-storm Photo Plan With Creative
  People for each Page
• Recruit Photographers to Shoot
• Rec...
Content - Photography
• Brain-storm Photo Plan With Creative
  People for each Page
• Recruit Photographers to Shoot
• Rec...
Content - Photography
• Brain-storm Photo Plan With Creative
  People for each Page
• Recruit Photographers to Shoot
• Rec...
Own the Website


The Launch is Only the Beginning
Ownership - Ongoing
Ownership - Ongoing

• Think Web First (All Events, Programs,
  Classes, Groups)
Ownership - Ongoing

• Think Web First (All Events, Programs,
  Classes, Groups)
• Don’t Own it Alone
 • LOL (Little Old L...
Ownership - Updates
Ownership - Updates
• Remember, we want FRESH content
Ownership - Updates
• Remember, we want FRESH content
• Create Landing Pages for Social Media
Ownership - Updates
• Remember, we want FRESH content
• Create Landing Pages for Social Media
• Create a Plan
 • Home Page...
Ownership - Easy Wins

• Put Your (e)Newsletter & Bulletin (PDF) on
  Server & Link to it From Your Site
• Ask People Who ...
Ownership - Analysis
Ownership - Analysis
• Ave Number of Pages Visited per Visitor
  (Goal: 3-6)
Ownership - Analysis
• Ave Number of Pages Visited per Visitor
  (Goal: 3-6)
• Visits to Reg Page vs. # Event Registrations
Ownership - Analysis
• Ave Number of Pages Visited per Visitor
  (Goal: 3-6)
• Visits to Reg Page vs. # Event Registration...
Ownership - Analysis
• Ave Number of Pages Visited per Visitor
  (Goal: 3-6)
• Visits to Reg Page vs. # Event Registration...
Ownership - Analysis
• Ave Number of Pages Visited per Visitor
  (Goal: 3-6)
• Visits to Reg Page vs. # Event Registration...
Ownership - Analysis
• Ave Number of Pages Visited per Visitor
  (Goal: 3-6)
• Visits to Reg Page vs. # Event Registration...
Wrap Up

• Building and Maintaining a Quality Ministry
  Website Takes Work
• The Work is Worth It. The Work is Ministry.
...
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Getting to Launch & Maintaining Long-Term Success

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This presentation was delivered at Ministry 2.0 in Pensacola Florida on 10-09-09 with the idea in mind that building and maintaining a ministry website is a lot of work, but worth it.

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  • Getting to Launch & Maintaining Long-Term Success

    1. 1. Getting to Launch & Maintaining Long-Term Success
    2. 2. Three Key Areas to Being Successful • Right Project Planning & Partner Selection • Focused Content • Owning The Website
    3. 3. Project Planning & Partner Selection Get This RIGHT!
    4. 4. The Right Pitch • Get on Base, Don’t Swing for a Home-run • Don’t Oversell the Project • Sandbag on Cost, Time, and Quality • Fix Time, Budget, or Scope ... but not all 3! • Require Adoption by an Executive Leader or Elder
    5. 5. Right Budget & Expectations • 60% of all Projects Fail • OR Dilemma (Pick 2 or prob Just 1) • Price OR Speed OR Functionality • Cheap OR Fast OR Quality • Inexpensive OR Soon OR Awesome
    6. 6. Right Budget & Expectations • Timeline is 1-5 Months • Beyond 5 Months & You Can’t Be Really Successful • Time Really is a Factor of Knowing What You Want and The Budget
    7. 7. Right Budget & Expectations • Budget is likely to be $200-$400 per page • 10 Pages : $2,000-$4,000 • 30 Pages : $6,000-$12,000 • 100+ Pages : $20,000-$40,000
    8. 8. The Right Team • Get the right skills, but no more • Don’t build a large team, small is agile • Sponsor of the project is integral, but is not the project leader • Choose people you like to work with & who can communicate • Roles: Who Will Do What & When
    9. 9. The Right Partners • What you ultimately dream about when partnering with someone: • Considers first your needs over theirs • Prioritizes your work over others • Communications well, the way you want • Delivers on time and on budget
    10. 10. Outsourcing isn’t Not needing to plan it yourself. Someone else doing the work. Being able to not Handing your project off. work extra hours. Not having to Cheap. handle the details. Right or Wrong. Easy.
    11. 11. A Word on Vendors • They are Your Partner, not Your Enemy • Don’t Outsource if You Don’t Trust • Get Great Ones - Life is Better • Get Bad Ones - #FAIL
    12. 12. Right Partners - Types • Agency • Multidiscipline • Primarily like projects with Marketing, PR, or Social Media focus • Tend to like projects with defined start dates and hard launch dates • Good option for capital campaigns and sermon series with web microsite
    13. 13. Right Partners - Types • Bespoke Web Firms • Great ones focused on churches • Provide turnkey solution • Your lowest risk at a moderate cost • Tend to have a proprietary Content Management System (this isn’t great)
    14. 14. Right Partners - Types • Freelancers • Work on their own & in small packs who run together • Most motivated to serve and get it right. But also the most likely to fail you • Of the three, cares the most about a long-term relationship with you.
    15. 15. Right Partners - Pitch ‘em • Thank Them & Tell Them You Are Shopping • Share Churches Vision & Purpose • Lay Out Project Background (Stay Positive) • Explain Focus of Project & Goals
    16. 16. Right Partners - Pitch ‘em • Ask them about their story, including Faith • Ask what kinds of projects they like • Ask how they like to work (Project Management). • Describe in Detail • Timeline • The Parties • The Role You Want them to Take On
    17. 17. Right Partners - Pitch ‘em • Tell them why they should spend the time to put a proposal together. • Address the reasons they fear getting into a bad engagement: • Want to deliver excellence • Their biz model is dependent on reputation • Other clients booked or that need to be booked
    18. 18. Right Partners - Hear ‘em • Listen to what they are saying • Listen for the implications • Listen for stress, life change, inaccuracies • Listen for what other resources they are bringing or can bring. Are those things partners, friends, or contracts?
    19. 19. Right Partners - How to Pick? • Do they want the project because they believe in the vision or is it the money/ noter-eighty? • Past work what you would have wanted? • Do their work methods and communications tendencies work for your team? • Are they in a big project now that could distract from what you are trying to do?
    20. 20. Right Partners - How to Pick? • Can they repeat the project vision and goals back to you? • Do they have the stomach to work with a church? Will they bail? • Have they already brought you value with great ideas and helpful pre-sales consulting? • Will they agree to contract terms? • PRAY HARD & TRUST JESUS
    21. 21. Right Partners - Payments • Offer Bonuses for On-Time Delivery • Write-in Penalties for Timeline Misses • Most Vendors want 50% up front, 50% at finish, but I recommend either: • 33% to start, 2 Milestones worth 16.6%, 33% at completion • 25% to start, 5 Milestones worth 10%, 25% at completion
    22. 22. Work Right - Communication
    23. 23. Work Right - Communication • Use Basecamp if Vendor doesn’t have software for Project Management (BasecampHQ.com)
    24. 24. Work Right - Communication • Use Basecamp if Vendor doesn’t have software for Project Management (BasecampHQ.com) • Post messages rather than send email
    25. 25. Work Right - Communication • Use Basecamp if Vendor doesn’t have software for Project Management (BasecampHQ.com) • Post messages rather than send email • List/Track To-dos & Milestones in One Place
    26. 26. Work Right - Communication • Use Basecamp if Vendor doesn’t have software for Project Management (BasecampHQ.com) • Post messages rather than send email • List/Track To-dos & Milestones in One Place • Establish expectations for update frequency
    27. 27. Work Right - Know When to Meet Rather Message • Have Prepared Agendas Going into Meetings • Send Meeting Notes & Next Steps Post Meeting • Conclude the Meeting on Time, which Prevents Pontification
    28. 28. The Last Rights
    29. 29. The Last Rights • Reserve the Right to be wrong, and admit it when you are
    30. 30. The Last Rights • Reserve the Right to be wrong, and admit it when you are • Have the Right, Christ-like posture as you lead by washing your co-laborers feet
    31. 31. Focused Content //Warm, inviting sub-heading goes here//
    32. 32. Content - Philosophy • Site is only as good as: • Quality of Your content (words & pics) • How Fresh the Content is • How Findable & Searchable the Content is • How Prioritized the Content is
    33. 33. Content - Authoring
    34. 34. Content - Authoring • Write Content Before You Build the Site
    35. 35. Content - Authoring • Write Content Before You Build the Site • Write Content in WordPad or other Non- Microsoft Word Editor
    36. 36. Content - Authoring • Write Content Before You Build the Site • Write Content in WordPad or other Non- Microsoft Word Editor • Save spell-checked content to .rtf file that is appropriately named
    37. 37. Content - Authoring • Write Content Before You Build the Site • Write Content in WordPad or other Non- Microsoft Word Editor • Save spell-checked content to .rtf file that is appropriately named • Define a workflow for coordinating writing, editing, and content entry onto the site
    38. 38. Content - Files
    39. 39. Content - Files • Writing for a site with 40+ Pages:
    40. 40. Content - Files • Writing for a site with 40+ Pages: • Number Your Final Information Architecture by Section # & Page #
    41. 41. Content - Files • Writing for a site with 40+ Pages: • Number Your Final Information Architecture by Section # & Page # • Name .rtf files based on Section #, Page #, Page Title
    42. 42. Content - Files • Writing for a site with 40+ Pages: • Number Your Final Information Architecture by Section # & Page # • Name .rtf files based on Section #, Page #, Page Title • Reference on-page links by Section #, Page #, Page Title
    43. 43. Content - Workflow
    44. 44. Content - Workflow • FINISHED – Folder used to indicate content is ready to put on site
    45. 45. Content - Workflow • FINISHED – Folder used to indicate content is ready to put on site • UPLOADED – Folder finished content is moved to once put online
    46. 46. Content - Workflow • FINISHED – Folder used to indicate content is ready to put on site • UPLOADED – Folder finished content is moved to once put online • NEEDS EDITS – Folder used to kick back pages to Communications that have issues with them
    47. 47. Content - Workflow • FINISHED – Folder used to indicate content is ready to put on site • UPLOADED – Folder finished content is moved to once put online • NEEDS EDITS – Folder used to kick back pages to Communications that have issues with them • EDIT REQUESTS – Folder for requesting content changes AFTER content uploaded to the site
    48. 48. Content - Workflow • FINISHED – Folder used to indicate content is ready to put on site • UPLOADED – Folder finished content is moved to once put online • NEEDS EDITS – Folder used to kick back pages to Communications that have issues with them • EDIT REQUESTS – Folder for requesting content changes AFTER content uploaded to the site
    49. 49. Content - Photography
    50. 50. Content - Photography • Brain-storm Photo Plan With Creative People for each Page
    51. 51. Content - Photography • Brain-storm Photo Plan With Creative People for each Page • Recruit Photographers to Shoot
    52. 52. Content - Photography • Brain-storm Photo Plan With Creative People for each Page • Recruit Photographers to Shoot • Recruit Photo Editors to Crop, Color Correct, Scale
    53. 53. Content - Photography • Brain-storm Photo Plan With Creative People for each Page • Recruit Photographers to Shoot • Recruit Photo Editors to Crop, Color Correct, Scale • Use a system like Fluxiom or FlickR
    54. 54. Content - Photography • Brain-storm Photo Plan With Creative People for each Page • Recruit Photographers to Shoot • Recruit Photo Editors to Crop, Color Correct, Scale • Use a system like Fluxiom or FlickR • Make Section Page Photos Clickable
    55. 55. Content - Photography • Brain-storm Photo Plan With Creative People for each Page • Recruit Photographers to Shoot • Recruit Photo Editors to Crop, Color Correct, Scale • Use a system like Fluxiom or FlickR • Make Section Page Photos Clickable • Use Thumbnails as Teasers, Then Use Full Photo on the Clicked-to Page
    56. 56. Own the Website The Launch is Only the Beginning
    57. 57. Ownership - Ongoing
    58. 58. Ownership - Ongoing • Think Web First (All Events, Programs, Classes, Groups)
    59. 59. Ownership - Ongoing • Think Web First (All Events, Programs, Classes, Groups) • Don’t Own it Alone • LOL (Little Old Ladies) • Ministry Leaders (They Are Responsible) • Membership (Easy way to report issues)
    60. 60. Ownership - Updates
    61. 61. Ownership - Updates • Remember, we want FRESH content
    62. 62. Ownership - Updates • Remember, we want FRESH content • Create Landing Pages for Social Media
    63. 63. Ownership - Updates • Remember, we want FRESH content • Create Landing Pages for Social Media • Create a Plan • Home Page Changes Weekly • One New Page Per Week (quota) • Change Out Two Photos Per Week (quota)
    64. 64. Ownership - Easy Wins • Put Your (e)Newsletter & Bulletin (PDF) on Server & Link to it From Your Site • Ask People Who Loved an Event or Class to Write About It • Display Aggregated Social Media Messages on Your Site (Twitter, Facebook, etc)
    65. 65. Ownership - Analysis
    66. 66. Ownership - Analysis • Ave Number of Pages Visited per Visitor (Goal: 3-6)
    67. 67. Ownership - Analysis • Ave Number of Pages Visited per Visitor (Goal: 3-6) • Visits to Reg Page vs. # Event Registrations
    68. 68. Ownership - Analysis • Ave Number of Pages Visited per Visitor (Goal: 3-6) • Visits to Reg Page vs. # Event Registrations • Time on Site (Goal: 3 Min Ave)
    69. 69. Ownership - Analysis • Ave Number of Pages Visited per Visitor (Goal: 3-6) • Visits to Reg Page vs. # Event Registrations • Time on Site (Goal: 3 Min Ave) • Bounce (Leave) Percentage on Important Pages
    70. 70. Ownership - Analysis • Ave Number of Pages Visited per Visitor (Goal: 3-6) • Visits to Reg Page vs. # Event Registrations • Time on Site (Goal: 3 Min Ave) • Bounce (Leave) Percentage on Important Pages • Paths Through the Site (Consistent with Nav?)
    71. 71. Ownership - Analysis • Ave Number of Pages Visited per Visitor (Goal: 3-6) • Visits to Reg Page vs. # Event Registrations • Time on Site (Goal: 3 Min Ave) • Bounce (Leave) Percentage on Important Pages • Paths Through the Site (Consistent with Nav?) • Referrers
    72. 72. Wrap Up • Building and Maintaining a Quality Ministry Website Takes Work • The Work is Worth It. The Work is Ministry. JasonReynolds {at} gmail.com Twitter: JasonReynolds

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