Local Pages-We connect local businesses to new customers right at the point they are making a buying decision.
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Local Pages-We connect local businesses to new customers right at the point they are making a buying decision.

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CBS & CityGrid recently partnered to help local businesses connect with new customers just at that time when a new customer is looking for the products and services needed; at the buying decision. We ...

CBS & CityGrid recently partnered to help local businesses connect with new customers just at that time when a new customer is looking for the products and services needed; at the buying decision. We work to ensure that your business is not just found, but is chosen. This high ROI, turn-key, one-stop-shop solution is perfect for any small business.

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  • Total TV/Radio/Web reach = 83,249,195 (Scarborough, Aug-Sept 2010)
  • 45% of consumers don’t have a specific business in mind when conducting a search. They have a product or service in mind, but they are not sure where to make the purchase. (comScore 2010) Publicis Groupe's ZenithOptimedia estimates advertising in U.S. directories in 2011 will total $10.9 billion, down 4.4% from last year. That's down nearly one-quarter from the industry peak of $14.5 billion in 2006. AT&T is the only yellow-pages publisher among the nation's five largest to not undergo bankruptcy or debt refinancing in recent years. (Consumer behavior is moving from print to online quickly) Ok – do you agree that online is hot, and it’s where your current and prospective customers are? Let’s talk about what customers like you have told us about managing their online footprint.
  • The set for this slide: What is the best way to set up a digital/online presence with limited time and resources, but with maximum exposure and ROI? Its like an online yellow pages solution, but with more scale and results that only CBS can deliver.
  • Now that your Small Business Owner has decided to advertise online…the question becomes where to begin? What option is the best for me? Keeping in mind a lot of these options compliment and don’t complete…it’s still a pretty overwhelming choice The companies shown here are just a little glimpse of the options available out there…
  • Here is a sample of a CityGrid® Place Page AFTER working with our team. You can see it is built out in a manner that seems less like and ad, and more in a way in which we know consumers like to digest business information. Studies show that these pages are more trusted than a business’ own website and that is why search engines, like Google, direct users to them and why users make choices from them. As I mentioned, a dedicated campaign manager from our company works with you to put it all together. Not only do we add the general business information, but we include a business tagline, hours of operation, and a message from you: the owner. We add a video and a photo gallery, and links to your own website. Online offers and deals are very hot and we incorporate them right along all the other important information. Links to menus and reservation systems, services, events, and driving directions are also included. Consumers can write user reviews, and you can manage your reputation by responding (note: the response only appears on Citysearch.com right now). All of this information is easily consumed AND shared because we integrated all of this with your efforts on Facebook and Twitter. The campaign also allows you to target specific categories and neighborhoods. Bottom line, when the consumer arrives at your CityGrid® Place Page they are already at the point of decision, and we make sure they have what they need to CHOOSE you. *** This is where you must weave in the prospects needs and show them how the features of CityGrid will help them exceed their business goals.***
  • We will be here tomorrow to support you and your business – not just some new start up that may or may not be here next year.

Local Pages-We connect local businesses to new customers right at the point they are making a buying decision. Local Pages-We connect local businesses to new customers right at the point they are making a buying decision. Presentation Transcript

  • CBS Local Pages Program Overview
  • What is CBS Local? Get more out of your town with local content, deals, business listings and your pressing answers for what’s happening in your city. For Consumers For Businesses We make it easy to reach and develop marketing programs that connect you with qualified buyers and make the cash register ring. Original, syndicated, vendor and user generated content from the most trusted media brand in the country 24 markets 39 radio station brands 28 TV brands CBS Local (TV/Radio/Web) reaches over one-third of all people 18+ in the US every week* * Source: Scarborough USA+ 2010 Release 2 Total Aug 2009 - Sep 2010
    • Your customers are online
      • 66% of Americans use the Internet to find local businesses (1)
      • By 2015, 80% of the US population will be online, and more than half will have mobile web access
        • Providing local marketers with an opportunity to influence potential customers before they reach their storefronts (2)
    • Are using the web to find local merchants (3)
      • Search is the most common tool for local research
      • Nearly half of local research is via an online yellow pages/directory listing
      • 42% checked comparison shopping sites
    • And driving business (4)
      • 46% of online research / searches contacted a business by telephone after web research
      • 37% visited a business in-person
    Local Advertising Marketplace Source: (1) comScore, 2010, (2) eMarketer, Spring 2011. (3) BIA/Kelsey & ConStat, March 2010. (4) TMP Directional Marketing & comScore, Summer, 2009
  • CityGrid® Network: Get Discovered Across the Web Your Place is promoted and distributed across hundreds of leading websites and mobile apps in the CityGrid® network
      • Give me a simple way to communicate with existing and prospective customers online
      • Make it easy so I don’t have to be technical to figure it out and update my information
      • Allow some flexibility and customization so I can stand out vs. my competition
      • Give me the ability to see how its working and assess my return on investment
      • Make it cost efficient with no hidden costs
      • Make it a one-stop-shop so I don’t have to manage multiple sites and vendors to get the reach and coverage I need
      • Above all – make it easy and make it work
    What Our Customers Told Us
      • One-stop-shop for local businesses to set up their footprint online, via web, search and mobile to drive business and foot traffic into the store
      • Leverage CBS three screens (TV, Radio, Web) to drive awareness, interest, engagement, and qualified leads to your business
      • Partnered with CityGrid ® to extend your coverage
        • 300+ sites and apps in their network
        • Reaching over 140 million people each month
        • www.citygridmedia.com/cbslocal
      • A simple way to build, track and update your place page
    THE SOLUTION CBS Local Pages
        • We identify key sponsorship and branding opportunities on our Vertical Homepages – with DMA and Zip code targeting capabilities
        • We work with you to create your Place Page which includes business information, a message to your customers, reviews, photos, coupons, offers, maps, directions and more.
        • We extend the reach of the page by optimizing your content for search engine optimization.
        • We distribute on mobile platforms and applications and integrate with your social media strategy while extending the reach through a partnership with the CityGrid® network.
        • When a consumer gets to your Place Page they are already at the point of decision and we make sure they have what they need to choose your business.
        • Every action taken with the page is tracked and recorded for you to track return on investment.
    How It Works
      • CityGrid - owned, premium sites include:
    Sources: Google Analytics; Omniture Continued traffic growth and a redesigned user profile section has solidified Citysearch as the destination for living better in your city Urbanspoon’s acclaimed mobile app has been named one of New York Times’ “Top 10 Must-Have iPhone & Android Apps” Insider Pages provides users access to 1.2 million patient ratings of more than 800,000 doctors Through CityGrid ® , the largest content and ad network for local, we reach more than 140MM unique users across hundreds of leading websites and mobile apps. CityGrid Media Overview
  • CBS Local Pages Product Review
      • Search Engine Marketing
      • Search Engine Optimization
      • Display Advertising (CPM)
      • Directory Listings
      • Consumer sites
      • Mobile Apps
      • Social Networks
      • Deal sites
    Competitive Landscape
  • CBS Local Pages partners with the best: CityGrid ® Bringing You the Most Local Customers Across the Web
    • YOUR PLACE
    • The Most Comprehensive Content in the Industry
    • We compile, more than anyone, the most important and influential content on the Web, including owner’s message, photos, videos, website links, deals, social media links, etc.
    • Our unique Place page displays information in a way known for engaging consumers
    • OUR NETWORK
    • The Largest and Most Targeted Distribution in Local
    • The CityGrid® network is the largest network in the world for consumers searching for local business information – comprised of hundreds of the most popular websites and mobile apps
    • We promote your place throughout the network, even on non-advertiser competitor pages, helping to ensure your page gets discovered
    • We feature your business on the sites and apps within the network that are the most successful in converting clicks into customers
    • BIG RESULTS
    • The Most Dedicated Campaign Optimization on the Web
    • Our Campaign Managers and Account Managers work with you from the start and will follow-up and make edits to your campaign, ensuring you are getting the results promised
    • Our campaign management tools allow you to easily keep information updated and track your investment down to every last detail
    CBS Local Pages partners with the best: CityGrid ® CBS Local Pages Brings You the Most Local Customers Across the Web
  • Place Page: Convince Customers to Choose You Your empty Place page features competitors’ ads and limited information about your business
  • With help from our team of experts, a rich, engaging Place Page is created to make you stand out from the competition Place Page: Convince Customers to Choose You Tagline Reservation and Menu Link Owner’s Message Link to Website Merchant Review Response Twitter Feed Social Media Links Photos
  • Get Discovered Across the Web Your Place is promoted and distributed across hundreds of leading websites and mobile apps in the CityGrid ® network
  • Big Results: Get the Most Qualified Customers You get more customers and manage your marketing from one simple tool User Actions New User Reviews Call Listening
      • Optimization
      • Triggers from optimization report for identifying under-performing accounts
        • Preferred connections less than 20% of total
      • Improve ROI or perceived ROI through adding content and focused targeting
    Managing ROI
      • Phone Calls
      • Clicks to Website
      • Click to Reservation
      • Emails
      • Print Map
      • Request Driving Directions
      • View Map
      • View Menu
      • View Offer
  • St. Louis Case Studies Restaurant, $1,000 Budget: 1,304 Place Page Views 124 Trackable Phone Calls 77 Menu Views 132 Clicks to Website 204 Map Views 17 Requests for Driving Directions Link to CitySearch Page Office Furniture Store, $1,000 Budget 898 Place Page Views 110 Trackable Phone Calls 116 Clicks to Website 74 Map Views 95 Views to Reviews Link to CitySearch Page Jewelry Store, $1,000 Budget: 527 Place Page Views 26 Trackable Phone Calls 14 Video Views 74 Clicks to Website 39 Map Views 118 Offer Views Link to CitySearch Page Chiropractor, $1,000 Budget: 473 Place Page Views 3 Trackable Phone Calls 4 Clicks to Reserve Appointment 86 Map Views 38 Views to Special Offer 10 Clicks to Website 3 Printed Place Pages Link to CitySearch Page
  • Summary and Investment
  • CBS Local Pages: Silver Package 3 SIMPLE STEPS RESULT: You get Qualified Customers who are ready to buy. We build you a rich, engaging PLACE PAGE to make you stand out from the competition Your PLACE PAGE appears on CBS St. Louis’ Directory and across the CityGrid Network View connections on your PLACE PAGE and manage your marketing from one simple tool
  • GOLD PACKAGE Home Page Sponsorship Auto; Home; Health Verticals currently available, with more to come! For Illustration Purposes Only. Actual Page May Be Different. Carousel Organized by Zip Organized by Sub-Industry AVAILABLE FOR PURCHASE “ Sponsored By” AVAILABLE FOR PURCHASE Sub-Categories Promo Tray Organized by Zip Organized by Sub-Industry AVAILABLE FOR PURCHASE Home Related Content
  • CBS St. Louis Local Pages Introductory Packages
    • Our packages are designed to be turnkey , and we’ll give you all the assistance you need in building an effective Place Page.
    • Our experts will make creative suggestions , help you insert photos and links … and make your Place Page as compelling as possible .
    • Your campaign will be monitored every week in order to optimize calls, clicks and traffic to your Place Page.
    **Minimum 6-month packages Package and Term Package Rate Sign Today Gold $1,000 / Month CitySearch.com – Sponsored Ad placement Silver $500 / Month Category Sponsored Ad placement for 3 months
  • If you sign up today… Receive top-sponsored ad placement within your category on CitySearch.com
      • One-stop-shop with massive reach
      • Easy to use and update
      • The CBS promotional horsepower behind it
      • We make it easy to budget, buy and track your return on investment
      • Only CBS — the most recognized and trusted media brand in the world
    Why CBS Local Pages The Power of CBS
    • NATIONAL SALES TEAM