Using QR Codes to Grow Your Business

QR Codes
Connecting and improving multi-channel marketing campaigns.

If you have questions…
Submit them through GoToWebinar
Via Twitter, use the Hash Tag: #QRWebinar
Encourage use of cell phones!

Today’s Discussion
What and Why
Make Print Interactive
Create and Track
Case Studies

What is a
QR Code?

Meet the QR Code
A 2D Barcode
Created by a Japanese corporation (Denso-Wave) in 1994
QR stands for “Quick Response”

What the QR Code Contains

What does it do?
QR Codes help make print interactive.
View websites, videos, & more on your mobile phone.

Connecting Multiple Channels
Print + Mobile + Web

Smart Phone & the PC
http://www.businessinsider.com/chart-of-the-day-smartphone-sales-to-beat-pc-sales-by-2011-2009-8

The use of mobile phones
Printed materials promoted the SMS/Text campaign.
Thousands of responders.
1,800 opt-ins via just one of their mobile sweepstakes.

The use of mobile phones
Red Cross Raised $8 Million for Haiti Through Text Message/SMS Campaign (and still growing)

The QR Code and Print
QR Codes Make Print Interactive.

Why scan a QR Code?
To learn
To discover
To watch
To get discounts
Curiosity

Postcard

QR Code directs to landing page

QR Codes and PURLs work together
Provide one-to-one communications
Give people options on responding
Track and measure!

Business Cards

Discounts

Real Estate Applications

How to scan
QR Codes

Reading a QR Code
What you’ll need
A smartphone with a camera
Or webcam
Or barcode scanner
Internet access
QR Code reading software (easy to get)

Some Examples of Smart Phones
PalmPre
iPhone
Blackberry
BlackJack
Droid
And more!

QR Code Reader Applications

Getting a Reader
Option 1: Pre-Installed
Option 2: Download

Reading a QR Code
Point your camera at the QR Code
Snap a picture
The QR will decode instantly
You’ll be brought to the webpage

How will my audience know?
Self-Promotion
Education
IncreasedAdoption

Designing and Creating QR Codes

What they look like
QR codes can be simple or complex

Shortening the URL
http://www.mapquest.com/maps?city=Wilmington&state=MA&address=21+Concord+St&zipcode=01887-2131&country=US&latitude=42.55982&longitude=-71.151149&geocode=ADDRESS
http://QR2.it/Go/12570

Wrappers
Readable with up to 30% deterioration

Will it survive?

Logos
Because QR Codes can work when missing pixels it allows the option of adding logos

Colors
QR Codes can also be created in various colors to work with print designs.

Size
From a building….
…. to one-inch on your business card.

Case Studies
& Inspiration

Online Shopping
Polo Ralph Lauren Corp. took first place as 2009 Mobile Marketer of the Year.

Movie Promotion

New York Times ad
This advertisement appeared in the October 8th, 2009 edition of the New York Times.

Enhance Customer Service
Yes, the box is talking to you.

Event Tickets
Provide the option: mobile or print

In Music

Paying by QR Code
Starbucks could be a leading innovator in the start of mobile commerce.

Travel and Entertainment Promotion

Nutritional Information
If you really want to feel guilty…

Legos and Online Shopping
Watch at www.ilink.me/QRLego
QR Codes built with Legos directed to the online store.
49% increase in sales!

Case Study for Misconceptions
Hundreds of thousands of entries
25% from QR Codes
60% downloaded the reader
High % occurred within people’s homes (as tracked by Insqribe platform)

Getting Into the
QR Code Game

Create Them.
www.QReateAndTrack.com

Create in Bulk
Example 1: Personalized URLsLet's say that you have an Excel file that contains a list of mailing addresses and personalized URLs. You can simply upload your list, and our solution will generate a QR Code for each Personalized URL in your file.
Example 2: Coupons/Promo Code URLsPerhaps you have a list of unique coupon and promo codes. Upload that file here, and our solution will generate a QR Code for each of unique coupon/promo code.

Track and Measure

More measurement

Measure against other channels

Resources
QReateAndTrack.com
Twitter.com/QReateAndTrack
Facebook.com/QReateAndTrack
Mobile Marketer: www.mobilemarketer.com

Thank you!

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Using QR Codes to Grow Your Business

by Jason Pinto on Jan 20, 2010

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Using QR Codes to Grow Your Business — Presentation Transcript