Twitter and Marketing interlinkONE, inc.

Traditional Marketing Efforts Marketing has traditionally relied on “push” methods. Content was sent via direct mail, television advertisements, e-mail, and more.

Marketing has traditionally relied on “push” methods.

Content was sent via direct mail, television advertisements, e-mail, and more.

The New World of Marketing The internet has changed marketing. People can now “pull” the content they want, when they want it.

The internet has changed marketing.

People can now “pull” the content they want, when they want it.

Social Media Marketing

What is Twitter? Twitter - “What are you doing?” Twitter is a free social messaging utility for staying connected in real-time. http://www.twitter.com

Twitter - “What are you doing?”

Twitter is a free social messaging utility for staying connected in real-time.

http://www.twitter.com

Share what you are doing You can post up to 140 characters per “tweet” It may simply be a status update, or a link to another resource.

You can post up to 140 characters per “tweet”

It may simply be a status update, or a link to another resource.

Share what you are doing Let others know what your company is up to by creating your own company account and posting from there.

Let others know what your company is up to by creating your own company account and posting from there.

Spread the word Your postings can contain links. Spread the word about something you find interesting, your recent blog post, or your website.

Your postings can contain links.

Spread the word about something you find interesting, your recent blog post, or your website.

Re-Tweet Like something you’ve seen? “Re-Tweet” someone’s post by starting with “RT” and then give the author credit by adding there user name. In this case @ColleenMick’s posting was shared.

Like something you’ve seen? “Re-Tweet” someone’s post by starting with “RT” and then give the author credit by adding there user name.

In this case @ColleenMick’s posting was shared.

Joining a Conversation A reply can be used to comment on a post that was made by someone else. To reply to someone else’s post, just add the “@” symbol followed by their twitter name. In this case “@jasonpinto” was used.

A reply can be used to comment on a post that was made by someone else.

To reply to someone else’s post, just add the “@” symbol followed by their twitter name. In this case “@jasonpinto” was used.

Searching

Searching You can also use the Search feature to find someone that fits their demographic. In this example we searched for “Business Cards”

You can also use the Search feature to find someone that fits their demographic.

In this example we searched for “Business Cards”

Following People on Twitter Twitter allows you to follow people that you choose. Their updates will be displayed to you in real-time.

Twitter allows you to follow people that you choose.

Their updates will be displayed to you in real-time.

What can you accomplish? Find prospects Talk to your customers Establish yourself as a leader Establish your brand as a useful resource

Find prospects

Talk to your customers

Establish yourself as a leader

Establish your brand as a useful resource

Let Others Tell Your Story Word-of-mouth marketing has expanded… If you have a great company, product or service, people will spread that message for you. Deliver relevant information, and people will return the favor.

Word-of-mouth marketing has expanded…

If you have a great company, product or service, people will spread that message for you.

Deliver relevant information, and people will return the favor.

The Marketing Mix Marketing Initiatives Print Ads Telemarketing Trade Shows Direct Mail Banner Ads RSS Feeds TV Webcasts Email Twitter Radio Linkedin “ Do not lose sight on the fact that social media is simply one part of a successful marketing mix. Traditional marketing mediums must still be used to reach everyone in your audience.”

Fundamentals to Twitter Success Build your network Engage with the network you have built Be consistent Track and analyze

Build your network

Engage with the network you have built

Be consistent

Track and analyze