NAQP 2009/interlinkONE - Using Social Media to Build Business

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  • pimuir Peter Muir 8 months ago
    John, Great reasons why AND how when it comes to Social Networking. Thanks for sharing! Peter Muir pimuir
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Notes on slide 1

Vibrate your phones only, fire up yoru laptops, tweet and post until your hearts content , take pictures – let the world know – love it or hate it. Audience Questions? How many dabble today?

These items are not in order… they are mixed with each section

I spoke to my attorney (mind you for a short time as they are the best at billing). Im always afraid to ask how his family is as it costs me $175 for 30 minutes of listening). But I asked him as he is a partner of the firm. His first response was, I really don’t care who like the game last night or that susie went to dinner at Abe & Louies… I responded with Larry there are many uses for this in your business you should at least take a look to understand. You need to marketing and communicate someway right? There is a way that can aagument what you do today. I don’t have the time to twitter or put up pictures all day. “ I responded I hope you have time to save your business against the ocmpetition then…..

I spoke to my attorney (mind you for a short time as they are the best at billing). Im always afraid to ask how his family is as it costs me $175 for 30 minutes of listening). But I asked him as he is a partner of the firm. His first response was, I really don’t care who like the game last night or that susie went to dinner at Abe & Louies… I responded with Larry there are many uses for this in your business you should at least take a look to understand. You need to marketing and communicate someway right? There is a way that can aagument what you do today. I don’t have the time to twitter or put up pictures all day. “ I responded I hope you have time to save your business against the ocmpetition then…..

You should post thought-leadership things that are of value to the people that follow you. This may be related to the trends in the marketplace, valuable white papers, e-Books, etc. It will also help you discover other sites and communities where you can share your knowledge.You can post what’s going on in your company… news updates, events, etc… But also fun things. Are you having a company picnic? Did someone have a baby? Is your company a-buzz with the NCAA tournament pool? It allows for companies to show the human-side of their business.

You should post thought-leadership things that are of value to the people that follow you. This may be related to the trends in the marketplace, valuable white papers, e-Books, etc. It will also help you discover other sites and communities where you can share your knowledge.You can post what’s going on in your company… news updates, events, etc… But also fun things. Are you having a company picnic? Did someone have a baby? Is your company a-buzz with the NCAA tournament pool? It allows for companies to show the human-side of their business.

Here is howTiwtter is used to promote a white paper…..

Here is howTiwtter is used to promote a white paper…..

Here is howTiwtter is used to promote a white paper…..

Find people that are in your target audience and follow them. You can also do this locally. For example, find all people that mentioned the word “print”, and that live in a 15 mile radius of my zip code. I need fulfillment company?Normally, people will return the favor and follow you.

The search function allows you to find out when people are talking about you, your company, or about a certain topic.

The search function allows you to find out when people are talking about you, your company, or about a certain topic.

The search function allows you to find out when people are talking about you, your company, or about a certain topic.

Pretend you are Jet Blue

Complaints roll in….. But… instead of sitting out there….

Look up fulfillment groups… add and take that screenshots

Here is an example of how John Foley used LinkedIn Groups to pose a question…… and gain leads!

He now knows their Twitter IDs, emails, etc… look at all the prospects that were added

One of the best ways to learn about new technology and oher marketing efforts is through the Questions and Answers section. How many people know about QR Codes? Here is a discussion on QR Codes….. There are know-how’s, examples, success stories, and more.

I asked the question in the beginning how many folks are using social media today for business building or working with custoemrs, prospects or peers?What about listserve?

1) Start slow. The number of tools available can be overwhelming. Pick one or two, learn them, and move on. You’re not going to tackle the whole world overnight.2) Just do it. There are plenty of excuses not to try, but social media is an experiment. You don’t know what does work until you find out what doesn’t work.3) Be yourself. Don’t be a fake person or a robot. If people fall in love with you on a personal level, they are certainly going to want to do business with you on a professional level.

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NAQP 2009/interlinkONE - Using Social Media to Build Business - Presentation Transcript

  1. National Association of Quick Printers
    Owners ConferenceOctober 29-31, 2009Hyatt Regency | Austin, Texas
    interlinkONE Copyright 2009
  2. How to Use Social Mediato Build Business
    John Foley, Jr.
    President/CEO interlinkONE
    http://twitter.com/JohnFoleyJr
    PLEASE DO NOT TURN OFF YOUR CELL PHONES
    interlinkONE Copyright 2009
  3. Talking About a Revolution
    http://ilnk.me/Revolution
    interlinkONE Copyright 2009
  4. What we will discuss today
    What is Social Media?
    Why Use Social Media
    What channels should you use?
    How to find prospects and customers
    How to use for customer service
    interlinkONE Copyright 2009
  5. What is SOCIAL MEDIA?
    interlinkONE Copyright 2009
  6. Social Media is…
    Community
    Conversation
    Networking
    Marketing
    Relationships
    Customer Service
    Immediate Information
    Platform
    interlinkONE Copyright 2009
  7. Why USE SOCIAL MEDIA
    interlinkONE Copyright 2009
  8. More prospects to sell too.
    Generate interest in your brand
    Build your brand
    Loyalty
    Position your company
    Customer Service
    Another Channel
    50 Ways Marketers Can use Social Media to Improve Their Marketing
    1. Add social bookmark links to your most important web pages and/or blog posts to improve sharing.
    2. Build blogs and teach conversational marketing and business relationship building techniques.
    3. For every video project purchased, ensure there’s an embeddable web version for improved sharing.
    4. http://ilnk.me/50ways @chrisbrogran
    Copyright © 2009 interlinkONE . All Rights Reserved.
  9. Is everyone interested in the same communication?
    I still email
    I love my mail.
    I’m on Twitter
    I use Facebook,Twitter and Linkedin
    Where are your prospects and customers today getting their information?
    I Google for my information
    interlinkONE Copyright 2009
  10. Direct Impact
    interlinkONE Copyright 2009
  11. More than “What’s For Lunch”
    interlinkONE Copyright 2009
  12. What we’ll look at today
    interlinkONE Copyright 2009
  13. What’s the Difference
    LinkedIn: networking event by chamber of commerce
    Facebook: personal house party but can have business effect
    Twitter: Block Party
    You tube: Your own TV Station
    interlinkONE Copyright 2009
  14. Twitter
    Share and discover what’s happening right now, anywhere in the world.
    interlinkONE Copyright 2009
  15. What is Twitter?
    Twitter - “What are you doing?”
    Twitter is a free social messaging utility for staying connected in real-time.
    http://www.twitter.com
    interlinkONE Copyright 2009
  16. PROS of Twitter
    Easy to use, and free
    You can reach a large amount of people
    Position yourself as a thought leader
    Communicate and engage in another marketing channel
    Simple to find people in your target audience
    interlinkONE Copyright 2009
  17. CONS of Twitter
    Requires time and effort
    Works best when you are consistent – thus, what will you post?
    Weeding through the spam
    interlinkONE Copyright 2009
  18. Share what you are doing
    You can post up to 140 characters per “tweet”
    It may simply be a status update, or a link to another resource.
    interlinkONE Copyright 2009
  19. Share what you are doing
    Let others know what your company is up to by creating your own company account and posting from there.
    interlinkONE Copyright 2009
  20. Spread the word
    interlinkONE Copyright 2009
  21. Spread the word
    interlinkONE Copyright 2009
    interlinkONE Copyright 2009
  22. Measureable - /linkme
  23. Re-Tweet
    Like something you’ve seen? “Re-Tweet” someone’s post by starting with “RT” and then give the author credit by adding there user name.
    In this case @ColleenMick’s posting was shared.
    interlinkONE Copyright 2009
  24. Joining a Conversation
    A reply can be used to comment on a post that was made by someone else.
    To reply to someone else’s post, just add the “@” symbol followed by their twitter name. In this case “@chrisbrogan” was used.
    interlinkONE Copyright 2009
  25. Following People on Twitter
    Twitter allows you to follow people that you choose.
    Their updates will be displayed to you in real-time.
    interlinkONE Copyright 2009
  26. Searching by Company
    interlinkONE Copyright 2009
  27. Searching by Titles & Positions
    interlinkONE Copyright 2009
  28. Searching by Titles & Positions
    interlinkONE Copyright 2009
  29. Search.Twitter.com
    • Search as much as you post!
    • Real-time Results
    interlinkONE Copyright 2009
  30. Search.Twitter.com
    • Use it to find potential prospects
    interlinkONE Copyright 2009
  31. Whose talking about you?
    interlinkONE Copyright 2009
  32. Customer Service: The complaint
    interlinkONE Copyright 2009
  33. Customer Service: To Reply
    interlinkONE Copyright 2009
  34. Customer Service: To Reply
    interlinkONE Copyright 2009
  35. Best Practices
    Actively participate and engage
    Seek out prospects and customers and information that is relevant to you
    Share information! Be a thought leader, be yourself, show the human side of your business
    Variety: Pictures, links, videos
    Use tracking tools like ilnk.me, bit.ly, budurl.com or other
    Review your efforts and measure your results
    interlinkONE Copyright 2009
  36. Four Fundamentals: Twitter
    Build your network
    Engage with the network you have built
    Be consistent
    Track and analyze
    interlinkONE Copyright 2009
  37. Facebook
    Facebook helps you connect and share with the people in your life.
    interlinkONE Copyright 2009
  38. What is Facebook?
    Facebook
    A free social network used by people & companies
    Companies can host fan pages to self-promote
    http://www.facebook.com
    interlinkONE Copyright 2009
  39. PROS of Facebook
    Can be used as extension of Company Website
    Put forth the “human” side of your company
    Allows you to post articles, videos, pictures, and more about your business
    Stay on “top of the mind”
    Event Promotion: Open House? Webinar?
    Discussion Boards: Get involved in conversations
    interlinkONE Copyright 2009
  40. CONS of Facebook
    Requires time and effort
    Weeding through the spam (fans, games)
    Not obvious how to measure success
    If things go bad….
    interlinkONE Copyright 2009
  41. Get Yourself Out There
    Creating a page simply involves:
    - A logo
    - A name
    - Content!
    interlinkONE Copyright 2009
  42. H & H Graphics
    interlinkONE Copyright 2009
  43. Posting Marketing Topics
    interlinkONE Copyright 2009
  44. Brand Your Site
    interlinkONE Copyright 2009
  45. Complemar
    interlinkONE Copyright 2009
  46. MFSA Photo Album
    interlinkONE Copyright 2009
  47. Screen shot of MFSA site.
    interlinkONE Copyright 2009
  48. Tip to Keep in Mind
    Get a personalized URL!
    i.e. Facebook.com/interlinkONE instead of Facebook.com/Users/1548787
    How to do it: http://www.facebook.com/username/
    interlinkONE Copyright 2009
  49. Best Practices
    Actively promote your page
    Seek out friends and fans
    Share information! At least post two items a week
    Variety: Pictures, links, videos
    interlinkONE Copyright 2009
  50. Four Fundamentals: Facebook
    Build your network
    Engage with the network you have built
    Be consistent
    Track and analyze
    interlinkONE Copyright 2009
  51. YouTube
    Broadcast Yourself
    Broadcast your work
    interlinkONE Copyright 2009
    interlinkONE Copyright 2009
  52. What is YouTube?
    YouTube
    video sharing website on which users can upload and share videos.
    http://www.youtube.com
    interlinkONE Copyright 2009
  53. PROS of YouTube
    Free! Hosts unlimited videos
    Helps improve search engine rankings
    Helps add another channel to your marketing efforts
    Display “personal” side of company
    Can create viral marketing opportunity for your business
    Track views and links to your videos
    interlinkONE Copyright 2009
  54. CONS of YouTube
    Risk poor reviews?
    Time spent getting videos done
    Need to promote it
    interlinkONE Copyright 2009
  55. Set up a Gallery
    interlinkONE Copyright 2009
  56. Go Viral
    interlinkONE Copyright 2009
  57. Best Practices
    Customize look and feel of your channel
    Keep videos short – 1 to 3 minutes
    Keep up variety: from educational to funny
    Stay consistent with posting frequency
    interlinkONE Copyright 2009
  58. Four Fundamentals: YouTube
    Build your network
    Engage with the network you have built
    Be consistent
    Track and analyze
    interlinkONE Copyright 2009
  59. LinkedIn
    Over 45 million professionals use LinkedIn to exchange information, ideas and opportunities
    interlinkONE Copyright 2009
  60. What is LinkedIn?
    LinkedIn
    A business-oriented social networking site mainly used for professional networking.
    Has more than 43 million registered users, spanning 170 industries.
    http://www.LinkedIn.com
    interlinkONE Copyright 2009
  61. Linkedin.com Dashboard
    interlinkONE Copyright 2009
  62. Join & Participate in Groups
    interlinkONE Copyright 2009
  63. Post a Question
    interlinkONE Copyright 2009
  64. Get Information
    interlinkONE Copyright 2009
  65. Value in Groups
    interlinkONE Copyright 2009
  66. Q and A Feature
    interlinkONE Copyright 2009
  67. Best Practices
    Connect with prospects and customers
    Use the question and answer section to find and provide help
    Become active in the groups!
    Post self-promotional items – news and events
    interlinkONE Copyright 2009
  68. Four Fundamentals: LinkedIn
    Build your network
    Engage with the network you have built
    Be consistent
    Track and analyze
    interlinkONE Copyright 2009
  69. Final Thoughts
    What to remember
    interlinkONE Copyright 2009
  70. Getting started
    Start slow.
    Just do it.
    Be yourself.
    interlinkONE Copyright 2009
  71. Who is already there?
    There’s a place for you too.
    Start today.
    interlinkONE Copyright 2009
  72. Quotes
    audrapinkerton Social media has connected me with great people, keep in touch when clients move and 2 RFPs!
    Debbiedee5People, communication, prospects, sales leads, business relationships
    interlinkONE Copyright 2009
  73. Attendees
    interlinkONE Copyright 2009
  74. Have we had success?
    Since end of 2008…..
    …. From 0 – 4000 between corporate and individual accounts for Twitter Followers
    …. 10K+ have clicked on our links, downloaded our ebook, our whitepaper, from social media sites alone!!!
    50+ prospects in pipeline directly from twitter…
    interlinkONE Copyright 2009
  75. Let Others Tell Your Story
    Word-of-mouth marketing has expanded…
    If you have a great company, product or service, people will spread that message for you.
    Deliver relevant information, and people will return the favor.
    interlinkONE Copyright 2009
  76. The Marketing Mix
    “Do not lose sight on the fact that social media is simply one part of a successful marketing mix.
    “Traditional marketing mediums must still be used to reach everyone in your audience.”
    “Target the right audience, using the right channel(s), the relevant media(s), and the right response channel(s).
    Follow me http://www.twitter.com/johnfoleyjr
    interlinkONE Copyright 2009
  77. Resources for you
    http://Search.Twitter.com (search conversations)
    http://tweepsearch.com/ (search by Title & Position)
    http://twitterrific.com/ (help managing Twitter)
    http://WordPress.com (for blogging and website)
    http://chrisbrogan.com (leading blogger on social media)
    http://eMarketer.com (for daily charts and statistics)
    http://MarketingProfs.com (for case studies and advice)
    Google it, Bing it, Yahoo it.
    Whats #sxsw? Whats a twitter feed? Using facebook in business
    interlinkONE Copyright 2009
  78. John Around the Web
    www.Twitter.com/johnfoleyjr
    www.LinkedIn.com/in/johnfoleyjr
    www.Facebook.com/interlinkONE
    www.YouTube.com/interlinkONE
    interlinkONE Copyright 2009

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