Vibrate your phones only, fire up yoru laptops, tweet and post until your hearts content , take pictures – let the world know – love it or hate it. Audience Questions? How many dabble today?
These items are not in order… they are mixed with each section
I spoke to my attorney (mind you for a short time as they are the best at billing). Im always afraid to ask how his family is as it costs me $175 for 30 minutes of listening). But I asked him as he is a partner of the firm. His first response was, I really don’t care who like the game last night or that susie went to dinner at Abe & Louies… I responded with Larry there are many uses for this in your business you should at least take a look to understand. You need to marketing and communicate someway right? There is a way that can aagument what you do today. I don’t have the time to twitter or put up pictures all day. “ I responded I hope you have time to save your business against the ocmpetition then…..
I spoke to my attorney (mind you for a short time as they are the best at billing). Im always afraid to ask how his family is as it costs me $175 for 30 minutes of listening). But I asked him as he is a partner of the firm. His first response was, I really don’t care who like the game last night or that susie went to dinner at Abe & Louies… I responded with Larry there are many uses for this in your business you should at least take a look to understand. You need to marketing and communicate someway right? There is a way that can aagument what you do today. I don’t have the time to twitter or put up pictures all day. “ I responded I hope you have time to save your business against the ocmpetition then…..
You should post thought-leadership things that are of value to the people that follow you. This may be related to the trends in the marketplace, valuable white papers, e-Books, etc. It will also help you discover other sites and communities where you can share your knowledge.You can post what’s going on in your company… news updates, events, etc… But also fun things. Are you having a company picnic? Did someone have a baby? Is your company a-buzz with the NCAA tournament pool? It allows for companies to show the human-side of their business.
You should post thought-leadership things that are of value to the people that follow you. This may be related to the trends in the marketplace, valuable white papers, e-Books, etc. It will also help you discover other sites and communities where you can share your knowledge.You can post what’s going on in your company… news updates, events, etc… But also fun things. Are you having a company picnic? Did someone have a baby? Is your company a-buzz with the NCAA tournament pool? It allows for companies to show the human-side of their business.
Here is howTiwtter is used to promote a white paper…..
Here is howTiwtter is used to promote a white paper…..
Here is howTiwtter is used to promote a white paper…..
Find people that are in your target audience and follow them. You can also do this locally. For example, find all people that mentioned the word “print”, and that live in a 15 mile radius of my zip code. I need fulfillment company?Normally, people will return the favor and follow you.
The search function allows you to find out when people are talking about you, your company, or about a certain topic.
The search function allows you to find out when people are talking about you, your company, or about a certain topic.
The search function allows you to find out when people are talking about you, your company, or about a certain topic.
Pretend you are Jet Blue
Complaints roll in….. But… instead of sitting out there….
Look up fulfillment groups… add and take that screenshots
Here is an example of how John Foley used LinkedIn Groups to pose a question…… and gain leads!
He now knows their Twitter IDs, emails, etc… look at all the prospects that were added
One of the best ways to learn about new technology and oher marketing efforts is through the Questions and Answers section. How many people know about QR Codes? Here is a discussion on QR Codes….. There are know-how’s, examples, success stories, and more.
I asked the question in the beginning how many folks are using social media today for business building or working with custoemrs, prospects or peers?What about listserve?
1) Start slow. The number of tools available can be overwhelming. Pick one or two, learn them, and move on. You’re not going to tackle the whole world overnight.2) Just do it. There are plenty of excuses not to try, but social media is an experiment. You don’t know what does work until you find out what doesn’t work.3) Be yourself. Don’t be a fake person or a robot. If people fall in love with you on a personal level, they are certainly going to want to do business with you on a professional level.
NAQP 2009/interlinkONE - Using Social Media to Build Business - Presentation Transcript
National Association of Quick Printers Owners ConferenceOctober 29-31, 2009Hyatt Regency | Austin, Texas interlinkONE Copyright 2009
How to Use Social Mediato Build Business John Foley, Jr. President/CEO interlinkONE http://twitter.com/JohnFoleyJr PLEASE DO NOT TURN OFF YOUR CELL PHONES interlinkONE Copyright 2009
Talking About a Revolution http://ilnk.me/Revolution interlinkONE Copyright 2009
What we will discuss today What is Social Media? Why Use Social Media What channels should you use? How to find prospects and customers How to use for customer service interlinkONE Copyright 2009
What is SOCIAL MEDIA? interlinkONE Copyright 2009
Social Media is… Community Conversation Networking Marketing Relationships Customer Service Immediate Information Platform interlinkONE Copyright 2009
Is everyone interested in the same communication? I still email I love my mail. I’m on Twitter I use Facebook,Twitter and Linkedin Where are your prospects and customers today getting their information? I Google for my information interlinkONE Copyright 2009
Direct Impact interlinkONE Copyright 2009
More than “What’s For Lunch” interlinkONE Copyright 2009
What we’ll look at today interlinkONE Copyright 2009
What’s the Difference LinkedIn: networking event by chamber of commerce Facebook: personal house party but can have business effect Twitter: Block Party You tube: Your own TV Station interlinkONE Copyright 2009
Twitter Share and discover what’s happening right now, anywhere in the world. interlinkONE Copyright 2009
What is Twitter? Twitter - “What are you doing?” Twitter is a free social messaging utility for staying connected in real-time. http://www.twitter.com interlinkONE Copyright 2009
PROS of Twitter Easy to use, and free You can reach a large amount of people Position yourself as a thought leader Communicate and engage in another marketing channel Simple to find people in your target audience interlinkONE Copyright 2009
CONS of Twitter Requires time and effort Works best when you are consistent – thus, what will you post? Weeding through the spam interlinkONE Copyright 2009
Share what you are doing You can post up to 140 characters per “tweet” It may simply be a status update, or a link to another resource. interlinkONE Copyright 2009
Share what you are doing Let others know what your company is up to by creating your own company account and posting from there. interlinkONE Copyright 2009
Spread the word interlinkONE Copyright 2009
Spread the word interlinkONE Copyright 2009 interlinkONE Copyright 2009
Measureable - /linkme
Re-Tweet Like something you’ve seen? “Re-Tweet” someone’s post by starting with “RT” and then give the author credit by adding there user name. In this case @ColleenMick’s posting was shared. interlinkONE Copyright 2009
Joining a Conversation A reply can be used to comment on a post that was made by someone else. To reply to someone else’s post, just add the “@” symbol followed by their twitter name. In this case “@chrisbrogan” was used. interlinkONE Copyright 2009
Following People on Twitter Twitter allows you to follow people that you choose. Their updates will be displayed to you in real-time. interlinkONE Copyright 2009
Searching by Company interlinkONE Copyright 2009
Searching by Titles & Positions interlinkONE Copyright 2009
Searching by Titles & Positions interlinkONE Copyright 2009
Search.Twitter.com
Search as much as you post!
Real-time Results
interlinkONE Copyright 2009
Search.Twitter.com
Use it to find potential prospects
interlinkONE Copyright 2009
Whose talking about you? interlinkONE Copyright 2009
Customer Service: The complaint interlinkONE Copyright 2009
Customer Service: To Reply interlinkONE Copyright 2009
Customer Service: To Reply interlinkONE Copyright 2009
Best Practices Actively participate and engage Seek out prospects and customers and information that is relevant to you Share information! Be a thought leader, be yourself, show the human side of your business Variety: Pictures, links, videos Use tracking tools like ilnk.me, bit.ly, budurl.com or other Review your efforts and measure your results interlinkONE Copyright 2009
Four Fundamentals: Twitter Build your network Engage with the network you have built Be consistent Track and analyze interlinkONE Copyright 2009
Facebook Facebook helps you connect and share with the people in your life. interlinkONE Copyright 2009
What is Facebook? Facebook A free social network used by people & companies Companies can host fan pages to self-promote http://www.facebook.com interlinkONE Copyright 2009
PROS of Facebook Can be used as extension of Company Website Put forth the “human” side of your company Allows you to post articles, videos, pictures, and more about your business Stay on “top of the mind” Event Promotion: Open House? Webinar? Discussion Boards: Get involved in conversations interlinkONE Copyright 2009
CONS of Facebook Requires time and effort Weeding through the spam (fans, games) Not obvious how to measure success If things go bad…. interlinkONE Copyright 2009
Get Yourself Out There Creating a page simply involves: - A logo - A name - Content! interlinkONE Copyright 2009
Screen shot of MFSA site. interlinkONE Copyright 2009
Tip to Keep in Mind Get a personalized URL! i.e. Facebook.com/interlinkONE instead of Facebook.com/Users/1548787 How to do it: http://www.facebook.com/username/ interlinkONE Copyright 2009
Best Practices Actively promote your page Seek out friends and fans Share information! At least post two items a week Variety: Pictures, links, videos interlinkONE Copyright 2009
Four Fundamentals: Facebook Build your network Engage with the network you have built Be consistent Track and analyze interlinkONE Copyright 2009
YouTube Broadcast Yourself Broadcast your work interlinkONE Copyright 2009 interlinkONE Copyright 2009
What is YouTube? YouTube video sharing website on which users can upload and share videos. http://www.youtube.com interlinkONE Copyright 2009
PROS of YouTube Free! Hosts unlimited videos Helps improve search engine rankings Helps add another channel to your marketing efforts Display “personal” side of company Can create viral marketing opportunity for your business Track views and links to your videos interlinkONE Copyright 2009
CONS of YouTube Risk poor reviews? Time spent getting videos done Need to promote it interlinkONE Copyright 2009
Set up a Gallery interlinkONE Copyright 2009
Go Viral interlinkONE Copyright 2009
Best Practices Customize look and feel of your channel Keep videos short – 1 to 3 minutes Keep up variety: from educational to funny Stay consistent with posting frequency interlinkONE Copyright 2009
Four Fundamentals: YouTube Build your network Engage with the network you have built Be consistent Track and analyze interlinkONE Copyright 2009
LinkedIn Over 45 million professionals use LinkedIn to exchange information, ideas and opportunities interlinkONE Copyright 2009
What is LinkedIn? LinkedIn A business-oriented social networking site mainly used for professional networking. Has more than 43 million registered users, spanning 170 industries. http://www.LinkedIn.com interlinkONE Copyright 2009
Join & Participate in Groups interlinkONE Copyright 2009
Post a Question interlinkONE Copyright 2009
Get Information interlinkONE Copyright 2009
Value in Groups interlinkONE Copyright 2009
Q and A Feature interlinkONE Copyright 2009
Best Practices Connect with prospects and customers Use the question and answer section to find and provide help Become active in the groups! Post self-promotional items – news and events interlinkONE Copyright 2009
Four Fundamentals: LinkedIn Build your network Engage with the network you have built Be consistent Track and analyze interlinkONE Copyright 2009
Final Thoughts What to remember interlinkONE Copyright 2009
Getting started Start slow. Just do it. Be yourself. interlinkONE Copyright 2009
Who is already there? There’s a place for you too. Start today. interlinkONE Copyright 2009
Quotes audrapinkerton Social media has connected me with great people, keep in touch when clients move and 2 RFPs! Debbiedee5People, communication, prospects, sales leads, business relationships interlinkONE Copyright 2009
Attendees interlinkONE Copyright 2009
Have we had success? Since end of 2008….. …. From 0 – 4000 between corporate and individual accounts for Twitter Followers …. 10K+ have clicked on our links, downloaded our ebook, our whitepaper, from social media sites alone!!! 50+ prospects in pipeline directly from twitter… interlinkONE Copyright 2009
Let Others Tell Your Story Word-of-mouth marketing has expanded… If you have a great company, product or service, people will spread that message for you. Deliver relevant information, and people will return the favor. interlinkONE Copyright 2009
The Marketing Mix “Do not lose sight on the fact that social media is simply one part of a successful marketing mix. “Traditional marketing mediums must still be used to reach everyone in your audience.” “Target the right audience, using the right channel(s), the relevant media(s), and the right response channel(s). Follow me http://www.twitter.com/johnfoleyjr interlinkONE Copyright 2009
Resources for you http://Search.Twitter.com (search conversations) http://tweepsearch.com/ (search by Title & Position) http://twitterrific.com/ (help managing Twitter) http://WordPress.com (for blogging and website) http://chrisbrogan.com (leading blogger on social media) http://eMarketer.com (for daily charts and statistics) http://MarketingProfs.com (for case studies and advice) Google it, Bing it, Yahoo it. Whats #sxsw? Whats a twitter feed? Using facebook in business interlinkONE Copyright 2009
John Around the Web www.Twitter.com/johnfoleyjr www.LinkedIn.com/in/johnfoleyjr www.Facebook.com/interlinkONE www.YouTube.com/interlinkONE interlinkONE Copyright 2009
At the 2009 National Association of Quick Printers more
At the 2009 National Association of Quick Printers (NAQP) Conference in Austin, Texas, interlinkONE's President and CEO presented "Using Social Media to Build Business".
He specifically mentioned examples and ideas on how marketing, print, mail, and fulfillment service providers can use sites such as Twitter, Facebook, LinkedIn, and YouTube to find prospects and service their customers. less
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