NAQP 2009/interlinkONE - Using Social Media to Build Business

National Association of Quick Printers
Owners ConferenceOctober 29-31, 2009Hyatt Regency | Austin, Texas
interlinkONE Copyright 2009

How to Use Social Mediato Build Business
John Foley, Jr.
President/CEO interlinkONE
http://twitter.com/JohnFoleyJr
PLEASE DO NOT TURN OFF YOUR CELL PHONES

Talking About a Revolution
http://ilnk.me/Revolution

What we will discuss today
What is Social Media?
Why Use Social Media
What channels should you use?
How to find prospects and customers
How to use for customer service

What is SOCIAL MEDIA?

Social Media is…
Community
Conversation
Networking
Marketing
Relationships
Customer Service
Immediate Information
Platform

Why USE SOCIAL MEDIA

More prospects to sell too.
Generate interest in your brand
Build your brand
Loyalty
Position your company
Customer Service
Another Channel
50 Ways Marketers Can use Social Media to Improve Their Marketing
1. Add social bookmark links to your most important web pages and/or blog posts to improve sharing.
2. Build blogs and teach conversational marketing and business relationship building techniques.
3. For every video project purchased, ensure there’s an embeddable web version for improved sharing.
4. http://ilnk.me/50ways @chrisbrogran
Copyright © 2009 interlinkONE . All Rights Reserved.

Is everyone interested in the same communication?
I still email
I love my mail.
I’m on Twitter
I use Facebook,Twitter and Linkedin
Where are your prospects and customers today getting their information?
I Google for my information

Direct Impact

More than “What’s For Lunch”

What we’ll look at today

What’s the Difference
LinkedIn: networking event by chamber of commerce
Facebook: personal house party but can have business effect
Twitter: Block Party
You tube: Your own TV Station

Twitter
Share and discover what’s happening right now, anywhere in the world.

What is Twitter?
Twitter - “What are you doing?”
Twitter is a free social messaging utility for staying connected in real-time.
http://www.twitter.com

PROS of Twitter
Easy to use, and free
You can reach a large amount of people
Position yourself as a thought leader
Communicate and engage in another marketing channel
Simple to find people in your target audience

CONS of Twitter
Requires time and effort
Works best when you are consistent – thus, what will you post?
Weeding through the spam

Share what you are doing
You can post up to 140 characters per “tweet”
It may simply be a status update, or a link to another resource.

Share what you are doing
Let others know what your company is up to by creating your own company account and posting from there.

Spread the word

Measureable - /linkme

Re-Tweet
Like something you’ve seen? “Re-Tweet” someone’s post by starting with “RT” and then give the author credit by adding there user name.
In this case @ColleenMick’s posting was shared.

Joining a Conversation
A reply can be used to comment on a post that was made by someone else.
To reply to someone else’s post, just add the “@” symbol followed by their twitter name. In this case “@chrisbrogan” was used.

Following People on Twitter
Twitter allows you to follow people that you choose.
Their updates will be displayed to you in real-time.

Searching by Company

Searching by Titles & Positions

Search.Twitter.com
Search as much as you post!
Real-time Results

Search.Twitter.com
Use it to find potential prospects

Whose talking about you?

Customer Service: The complaint

Customer Service: To Reply

Best Practices
Actively participate and engage
Seek out prospects and customers and information that is relevant to you
Share information! Be a thought leader, be yourself, show the human side of your business
Variety: Pictures, links, videos
Use tracking tools like ilnk.me, bit.ly, budurl.com or other
Review your efforts and measure your results

Four Fundamentals: Twitter
Build your network
Engage with the network you have built
Be consistent
Track and analyze

Facebook
Facebook helps you connect and share with the people in your life.

What is Facebook?
Facebook
A free social network used by people & companies
Companies can host fan pages to self-promote
http://www.facebook.com

PROS of Facebook
Can be used as extension of Company Website
Put forth the “human” side of your company
Allows you to post articles, videos, pictures, and more about your business
Stay on “top of the mind”
Event Promotion: Open House? Webinar?
Discussion Boards: Get involved in conversations

CONS of Facebook
Requires time and effort
Weeding through the spam (fans, games)
Not obvious how to measure success
If things go bad….

Get Yourself Out There
Creating a page simply involves:
- A logo
- A name
- Content!

H & H Graphics

Posting Marketing Topics

Brand Your Site

Complemar

MFSA Photo Album

Screen shot of MFSA site.

Tip to Keep in Mind
Get a personalized URL!
i.e. Facebook.com/interlinkONE instead of Facebook.com/Users/1548787
How to do it: http://www.facebook.com/username/

Best Practices
Actively promote your page
Seek out friends and fans
Share information! At least post two items a week
Variety: Pictures, links, videos

Four Fundamentals: Facebook
Build your network
Be consistent
Track and analyze

YouTube
Broadcast Yourself
Broadcast your work

What is YouTube?
YouTube
video sharing website on which users can upload and share videos.
http://www.youtube.com

PROS of YouTube
Free! Hosts unlimited videos
Helps improve search engine rankings
Helps add another channel to your marketing efforts
Display “personal” side of company
Can create viral marketing opportunity for your business
Track views and links to your videos

CONS of YouTube
Risk poor reviews?
Time spent getting videos done
Need to promote it

Set up a Gallery

Go Viral

Best Practices
Customize look and feel of your channel
Keep videos short – 1 to 3 minutes
Keep up variety: from educational to funny
Stay consistent with posting frequency

Four Fundamentals: YouTube
Build your network
Be consistent
Track and analyze

LinkedIn
Over 45 million professionals use LinkedIn to exchange information, ideas and opportunities

What is LinkedIn?
LinkedIn
A business-oriented social networking site mainly used for professional networking.
Has more than 43 million registered users, spanning 170 industries.
http://www.LinkedIn.com

Linkedin.com Dashboard

Join & Participate in Groups

Post a Question

Get Information

Value in Groups

Q and A Feature

Best Practices
Connect with prospects and customers
Use the question and answer section to find and provide help
Become active in the groups!
Post self-promotional items – news and events

Four Fundamentals: LinkedIn
Build your network
Be consistent
Track and analyze

Final Thoughts
What to remember

Getting started
Start slow.
Just do it.
Be yourself.

Who is already there?
There’s a place for you too.
Start today.

Quotes
audrapinkerton Social media has connected me with great people, keep in touch when clients move and 2 RFPs!
Debbiedee5People, communication, prospects, sales leads, business relationships

Attendees

Have we had success?
Since end of 2008…..
…. From 0 – 4000 between corporate and individual accounts for Twitter Followers
…. 10K+ have clicked on our links, downloaded our ebook, our whitepaper, from social media sites alone!!!
50+ prospects in pipeline directly from twitter…

Let Others Tell Your Story
Word-of-mouth marketing has expanded…
If you have a great company, product or service, people will spread that message for you.
Deliver relevant information, and people will return the favor.

The Marketing Mix
“Do not lose sight on the fact that social media is simply one part of a successful marketing mix.
“Traditional marketing mediums must still be used to reach everyone in your audience.”
“Target the right audience, using the right channel(s), the relevant media(s), and the right response channel(s).
Follow me http://www.twitter.com/johnfoleyjr

Resources for you
http://Search.Twitter.com (search conversations)
http://tweepsearch.com/ (search by Title & Position)
http://twitterrific.com/ (help managing Twitter)
http://WordPress.com (for blogging and website)
http://chrisbrogan.com (leading blogger on social media)
http://eMarketer.com (for daily charts and statistics)
http://MarketingProfs.com (for case studies and advice)
Google it, Bing it, Yahoo it.
Whats #sxsw? Whats a twitter feed? Using facebook in business

John Around the Web
www.Twitter.com/johnfoleyjr
www.LinkedIn.com/in/johnfoleyjr
www.Facebook.com/interlinkONE
www.YouTube.com/interlinkONE

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