The Road to Results
interlinkONE

According to a recent Direct Marketing
Association study, direct Mail continues to be
a very effective way to reach prospects.

It can be wise to invest money in
Direct Mail campaigns.
However, do you have the ability to prove how
effective your campaigns are?
Who has been reached?

Who is responding?

What are they

interested in?

interlinkONE would like to show you just how easy
it is to measure the effectiveness of your
mailings…. and get real time results!
Mailers are Recipients visit Results are
sent to Landing Page calculated
recipients

Here is an example of how this was done with
one of our own mailers…
When the new year rolled in, a mailer was
sent out to create awareness of new solutions
that could help interlinkONE’s potential
customers.

The list and mailer
All you need to get
started is a contact
list, and a mailer
design

Generate personalized URL’s
With our
software you
can generate
personalized
URL’s for
everyone on
your mailing list

Then the mailers are sent out to the recipients
who were on the contact list

On the front of the
mailer, there’s a
personalized URL for
the recipient to
follow to a landing
page.
The front side of the mailer

On the back of the
postcard, two areas
were personalized.
-Recipient’s Name
-Recipient’s
Personalized URL
The back of the mailer

So what’s the big deal with Personalized URL’s?
By attaching a Personalized URL to your mailer, a
user can go to any web browser and type in their
web address. That is where the tracking begins.

Now that our recipient has located
their landing page, the real gears of the
marketing communications engine
start to turn

As you can see, the
recipient arrives at a
landing page that is
graphically similar to the
direct mailer
Personalized Landing Page

On the landing
page, the recipient’s
name is part of the
welcome message.
The recipient can
update their contact
information.
Also, they can
specifically express
the areas they are
interested in.
Personalized Landing Page

A thank you page is
generated after the
recipient has entered the
requested information.
Thank You Page

So how has this process helped your
company?
Lets look at what’s about to happen…
Lead Distribution
Sales Reports
Marketing Reports
Fulfillment
The recipient Which sends And the above
reaches their information to are generated
landing page the database

Sales team notified
When the recipient
responds to the
response form, an
email is created
and sent to sales
with the information
provided by the
recipient.

Print ready file created
From the information
retrieved from the landing
page a personal print
ready file can be created
and sent to the recipient
which includes:
-Recipients name
-Requested call time
-List of interested software

Recipient receives requested collateral
When the recipient
filled out the response
form and requested
the fulfillment, an email
is sent to them
including the
requested electronic
and hard copy
fulfillment.

Landing page activity calculated
When the campaign is in progress, real time
results are automatically captured and
calculated into a graphical interface.

That is how interlinkONE can…
Notify the sales team of potential clients

Create a real time campaign report

◦ With a accurate visual chart
Track

◦ Who received the mailer
◦ When the recipient responded to the landing page
◦ Which recipient responded to the landing page
◦ Who was interested in collateral
◦ What collateral and, which collateral the recipient ordered

In the next slide you can review the
overall process of this mailer and
how many marketing initiatives can
be tracked

Marketing Initiatives
Print Ads Direct Mail Trade Shows Banner Ads Telemarketing RSS Feeds Webcasts TV/Radio
Target Audience
Customer List Prospects Accudata List Media/Press Site Visitors Readers
Response Profile
Business
Web Fax/Data
Contest/Trade Personalized
Call Center Attendee Reply
Registration Entry
Show Registration URLs
Survey Cards (Inbound)
Lead Database
Real-Time, Online,
Qualified
Marketing Reports
Sales Reports
Lead Distribution Fulfillment

Feel free to contact us to learn more!
1.888.872.4608
Sales@interlinkONE.com
interlinkONE
200 Jefferson Rd
Suite 7
Wilmington, MA 01887