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How to Build Business with Social Media

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    Notes on slide 1

    Vibrate your phones only, fire up yoru laptops, tweet and post until your hearts content , take pictures – let the world know – love it or hate it. Audience Questions? How many dabble today?

    These items are not in order… they are mixed with each section

    I spoke to my attorney (mind you for a short time as they are the best at billing). Im always afraid to ask how his family is as it costs me $175 for 30 minutes of listening). But I asked him as he is a partner of the firm. His first response was, I really don’t care who like the game last night or that susie went to dinner at Abe & Louies… I responded with Larry there are many uses for this in your business you should at least take a look to understand. You need to marketing and communicate someway right? There is a way that can aagument what you do today. I don’t have the time to twitter or put up pictures all day. “ I responded I hope you have time to save your business against the ocmpetition then…..

    I spoke to my attorney (mind you for a short time as they are the best at billing). Im always afraid to ask how his family is as it costs me $175 for 30 minutes of listening). But I asked him as he is a partner of the firm. His first response was, I really don’t care who like the game last night or that susie went to dinner at Abe & Louies… I responded with Larry there are many uses for this in your business you should at least take a look to understand. You need to marketing and communicate someway right? There is a way that can aagument what you do today. I don’t have the time to twitter or put up pictures all day. “ I responded I hope you have time to save your business against the ocmpetition then…..

    You should post thought-leadership things that are of value to the people that follow you. This may be related to the trends in the marketplace, valuable white papers, e-Books, etc. It will also help you discover other sites and communities where you can share your knowledge.You can post what’s going on in your company… news updates, events, etc… But also fun things. Are you having a company picnic? Did someone have a baby? Is your company a-buzz with the NCAA tournament pool? It allows for companies to show the human-side of their business.

    You should post thought-leadership things that are of value to the people that follow you. This may be related to the trends in the marketplace, valuable white papers, e-Books, etc. It will also help you discover other sites and communities where you can share your knowledge.You can post what’s going on in your company… news updates, events, etc… But also fun things. Are you having a company picnic? Did someone have a baby? Is your company a-buzz with the NCAA tournament pool? It allows for companies to show the human-side of their business.

    Here is howTiwtter is used to promote a white paper…..

    Here is howTiwtter is used to promote a white paper…..

    Here is howTiwtter is used to promote a white paper…..

    Find people that are in your target audience and follow them. You can also do this locally. For example, find all people that mentioned the word “print”, and that live in a 15 mile radius of my zip code. I need fulfillment company?Normally, people will return the favor and follow you.

    The search function allows you to find out when people are talking about you, your company, or about a certain topic.

    The search function allows you to find out when people are talking about you, your company, or about a certain topic.

    The search function allows you to find out when people are talking about you, your company, or about a certain topic.

    Pretend you are Jet Blue

    Complaints roll in….. But… instead of sitting out there….

    Look up fulfillment groups… add and take that screenshots

    Here is an example of how John Foley used LinkedIn Groups to pose a question…… and gain leads!

    He now knows their Twitter IDs, emails, etc… look at all the prospects that were added

    One of the best ways to learn about new technology and oher marketing efforts is through the Questions and Answers section. How many people know about QR Codes? Here is a discussion on QR Codes….. There are know-how’s, examples, success stories, and more.

    I asked the question in the beginning how many folks are using social media today for business building or working with custoemrs, prospects or peers?What about listserve?

    1) Start slow. The number of tools available can be overwhelming. Pick one or two, learn them, and move on. You’re not going to tackle the whole world overnight.2) Just do it. There are plenty of excuses not to try, but social media is an experiment. You don’t know what does work until you find out what doesn’t work.3) Be yourself. Don’t be a fake person or a robot. If people fall in love with you on a personal level, they are certainly going to want to do business with you on a professional level.

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    How to Build Business with Social Media - Presentation Transcript

    1. The Fulfillment ConferenceOctober 15 - 18, 2009Hyatt Regency | Tampa, FL
    2. How to Use Social Mediato Build Business
      John Foley, Jr.
      President/CEO interlinkONE
      http://twitter.com/JohnFoleyJr
      PLEASE DO NOT TURN OFF YOUR CELL PHONES
    3. Talking About a Revolution
      http://ilnk.me/Revolution
    4. What we will discuss today
      What is Social Media?
      Why Use Social Media
      What channels should you use?
      How to find prospects and customers
      How to use for customer service
    5. What is SOCIAL MEDIA?
    6. Social Media is…
      Community
      Conversation
      Networking
      Marketing
      Relationships
      Customer Service
      Immediate Information
      Platform
    7. Why USE SOCIAL MEDIA
    8. More prospects to sell too.
      Generate interest in your brand
      Build your brand
      Loyalty
      Position your company
      Customer Service
      Another Channel
      50 Ways Marketers Can use Social Media to Improve Their Marketing
      1. Add social bookmark links to your most important web pages and/or blog posts to improve sharing.
      2. Build blogs and teach conversational marketing and business relationship building techniques.
      3. For every video project purchased, ensure there’s an embeddable web version for improved sharing.
      4. http://ilnk.me/50ways @chrisbrogran
    9. Is everyone interested in the same communication?
      I still email
      I love my mail.
      I’m on Twitter
      I use Facebook,Twitter and Linkedin
      Where are your prospects and customers today getting their information?
      I Google for my information
    10. Direct Impact
    11. More than “What’s For Lunch”
    12. What we’ll look at today
    13. What’s the Difference
      LinkedIn: networking event by chamber of commerce
      Facebook: personal house party but can have business effect
      Twitter: Block Party
      You tube: Your own TV Station
    14. Twitter
      Share and discover what’s happening right now, anywhere in the world.
    15. What is Twitter?
      Twitter - “What are you doing?”
      Twitter is a free social messaging utility for staying connected in real-time.
      http://www.twitter.com
    16. PROS of Twitter
      Easy to use, and free
      You can reach a large amount of people
      Position yourself as a thought leader
      Communicate and engage in another marketing channel
      Simple to find people in your target audience
    17. CONS of Twitter
      Requires time and effort
      Works best when you are consistent – thus, what will you post?
      Weeding through the spam
    18. Share what you are doing
      You can post up to 140 characters per “tweet”
      It may simply be a status update, or a link to another resource.
    19. Share what you are doing
      Let others know what your company is up to by creating your own company account and posting from there.
    20. Spread the word
    21. Spread the word
    22. Measureable - /linkme
    23. Re-Tweet
      Like something you’ve seen? “Re-Tweet” someone’s post by starting with “RT” and then give the author credit by adding there user name.
      In this case @ColleenMick’s posting was shared.
    24. Joining a Conversation
      A reply can be used to comment on a post that was made by someone else.
      To reply to someone else’s post, just add the “@” symbol followed by their twitter name. In this case “@chrisbrogan” was used.
    25. Following People on Twitter
      Twitter allows you to follow people that you choose.
      Their updates will be displayed to you in real-time.
    26. Joining a Conversation
      Screenshot of dm and replies
      Direct Messaging replacing email? Need screenshot of DM and Replies.
      Sizth degree of seperation picture and also viral picture…
      To reply to someone else’s post, just add the “@” symbol followed by their twitter name. In this case “@chrisbrogan” was used.
    27. Searching by Company
    28. Searching by Titles & Positions
    29. Searching by Titles & Positions
    30. Search.Twitter.com
      • Search as much as you post!
      • Real-time Results
    31. Search.Twitter.com
      • Use it to find potential prospects
    32. Whose talking about you?
    33. Customer Service: The complaint
    34. Customer Service: To Reply
    35. Customer Service: To Reply
    36. Best Practices
      Actively participate and engage
      Seek out prospects and customers and information that is relevant to you
      Share information! Be a thought leader, be yourself, show the humanside of your business
      Variety: Pictures, links, videos
      Use tracking tools like ilnk.me, bit.ly, budurl.com or other
      Review your efforts and measure your results
    37. Four Fundamentals: Twitter
      Build your network
      Engage with the network you have built
      Be consistent
      Track and analyze
    38. Facebook
      Facebook helps you connect and share with the people in your life.
    39. What is Facebook?
      Facebook
      A free social network used by people & companies
      Companies can host fan pages to self-promote
      http://www.facebook.com
    40. PROS of Facebook
      Can be used as extension of Company Website
      Put forth the “human” side of your company
      Allows you to post articles, videos, pictures, and more about your business
      Stay on “top of the mind”
      Event Promotion: Open House? Webinar?
      Discussion Boards: Get involved in conversations
    41. CONS of Facebook
      Requires time and effort
      Weeding through the spam (fans, games)
      Not obvious how to measure success
      If things go bad….
    42. Get Yourself Out There
      Creating a page simply involves:
      - A logo
      - A name
      - Content!
    43. H & H Graphics
    44. Posting Marketing Topics
    45. Brand Your Site
    46. Complemar
    47. MFSA Photo Album
    48. Screen shots of MFSA site.
    49. Tip to Keep in Mind
      Get a personalized URL!
      i.e. Facebook.com/interlinkONE instead of Facebook.com/Users/1548787
      How to do it: http://www.facebook.com/username/
    50. Best Practices
      Actively promote your page
      Seek out friends and fans
      Share information! At least post two items a week
      Variety: Pictures, links, videos
    51. Four Fundamentals: Facebook
      Build your network
      Engage with the network you have built
      Be consistent
      Track and analyze
    52. YouTube
      Broadcast Yourself
      Broadcast your work
    53. What is YouTube?
      YouTube
      video sharing website on which users can upload and share videos.
      http://www.youtube.com
    54. PROS of YouTube
      Free! Hosts unlimited videos
      Helps improve search engine rankings
      Helps add another channel to your marketing efforts
      Display “personal” side of company
      Can create viral marketing opportunity for your business
      Track views and links to your videos
    55. CONS of YouTube
      Risk poor reviews?
      Time spent getting videos done
      Need to promote it
    56. Set up a Gallery
    57. Go Viral
    58. Best Practices
      Customize look and feel of your channel
      Keep videos short – 1 to 3 minutes
      Keep up variety: from educational to funny
      Stay consistent with posting frequency
    59. Four Fundamentals: YouTube
      Build your network
      Engage with the network you have built
      Be consistent
      Track and analyze
    60. LinkedIn
      Over 45 million professionals use LinkedIn to exchange information, ideas and opportunities
    61. What is LinkedIn?
      LinkedIn
      A business-oriented social networking site mainly used for professional networking.
      Has more than 43 million registered users, spanning 170 industries.
      http://www.LinkedIn.com
    62. Linkedin.com Dashboard
    63. Join & Participate in Groups
    64. Post a Question
    65. Get Information
    66. Value in Groups
    67. Q and Q Feature
    68. Best Practices
      Connect with prospects and customers
      Use the question and answer section to find and provide help
      Become active in the groups!
      Post self-promotional items – news and events
    69. Four Fundamentals: LinkedIn
      Build your network
      Engage with the network you have built
      Be consistent
      Track and analyze
    70. Final Thoughts
      What to remember
    71. Getting started
      Start slow.
      Just do it.
      Be yourself.
    72. Who is already there?
      There’s a place for you too.
      Start today.
    73. Quotes
      audrapinkerton Social media has connected me with great people, keep in touch when clients move and 2 RFPs!
      Debbiedee5People, communication, prospects, sales leads, business relationships
    74. Have we had success?
      Since end of 2008…..
      …. From 0 – 4000 between corporate and individual accounts for Twitter Followers
      …. 10K+ have clicked on our links, downloaded our ebook, our whitepaper, from social media sites alone!!!
      50+ prospects in pipeline directly from twitter…
    75. Let Others Tell Your Story
      Word-of-mouth marketing has expanded…
      If you have a great company, product or service, people will spread that message for you.
      Deliver relevant information, and people will return the favor.
    76. The Marketing Mix
      “Do not lose sight on the fact that social media is simply one part of a successful marketing mix.
      Traditional marketing mediums must still be used to reach everyone in your audience.”
      John Foley, Jr.
      (that’s me!)
    77. Pick Your Audience: Choose your target audience.
      Pick A Channel: Choose which channel would be the most effective way to contact your audience.
      Repeat: Repeat the cycle for more effect.
      Pick A Media: Choose which media to contact your audience.
      Response Channel: Give your audience a way to respond.
      Measure: Marketing Reports & Dashboards automatically generated.
      Lead Database:
      All responses collect in one database.
      Real Time, Centralized, Online, Qualified.
      Sales
      Reports
      Lead
      Distribution
      Response Fulfillment: Kitting, Email, Electronic, VDP, POD, Mail, ect.
    78. Resources for you
      http://Search.Twitter.com (search conversations)
      http://tweepsearch.com/ (search by Title & Position)
      http://twitterrific.com/ (help managing Twitter)
      http://WordPress.com (for blogging and website)
      http://chrisbrogan.com (leading blogger on social media)
      http://eMarketer.com (for daily charts and statistics)
      http://MarketingProfs.com (for case studies and advice)
      Google it, Bing it, Yahoo it.
      Whats #sxsw? Whats a twitter feed? Using facebook in business
    79. John Around the Web
      www.Twitter.com/johnfoleyjr
      www.LinkedIn.com/in/johnfoleyjr
      www.Facebook.com/interlinkONE
      www.YouTube.com/interlinkONE

    + Jason PintoJason Pinto, 1 month ago

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