Q School: Social Media

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  • Best definition of 'old media' by "they're the guys who can't separate content from distribution
  • To recap social media can take many different forms. New tools are developed every day. All of these are considered social media tools. Share basic principles that can apply to all the mediums
  • In February of 2009, 100 surveyed companies reported 51% of the companies had video on their home page, 79% had video on their site, and 21% didn’t use any video on their Web site. 65% of the 100 surveyed companies have placed their Web videos 1 click away from the home page. 44% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video. 58% offer a full-fledged “video center” comparable to a corporate TV channel. 51% give access to such video center directly from their home page (one click away). 77% use Flash video
  • Create short, content-rich videos According to a TubeMogul study, most online video viewers do not watch for longer than 1 minute. Approximately 10% of your viewers cut out after 10 seconds.
  • If your video is about losing weight quickly and you expect people to search for “quick weight loss”, name your video “Quick Weight Loss Secrets”.
  • You can include a screenshot at the beginning and end of your video telling your viewers to visit your website. The best way is to put your website name in your “About This Video” section. Viewers will then have a live link they can click on to go to your site so it is very easy for them.
  • Survey Audience How many of you use comcast? How many of you have had a negative experience with Comcast?
  • Describe Illustrations
  • Survey Audience
  • By their own measurement
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