Pinterest and Google+ for Your Business

Pinterest and Google+ for Business • Meet the Players • Google+ You • Pinterest Primer • Practical Application • Questions & Answers

Your Takeaways• What do you want to get out of today?

Meet the Players

The Conversation

The Big 6

Two for Today

Engagement vs. Marketing• Social media engagement creates strong customer relationships, greater advocacy and deeper loyalty, as customers engage your brand.

The Conversation

Barriers to Effective Listening• Interrupting• Faking attention and tuning out• Becoming emotional• Jumping to conclusions• Getting distracted• Losing focus

Strategies for Better Listening• Focus on content, not delivery• Avoid emotional involvement• Avoid distractions• Refrain from formulating an immediate response• Ask questions• Choose the right environment

Facebook

Google+ Facts• Launched June 2011• 250 million users• More than 150 million active each month• 75 million sign in every day• Average active user spending around 12 minutes a day• 64% of the Top 100 now have an active Google+ Brand page

Social Evolution?

Google+ Setup

Top Google+ Brands• Ferrari• H&M• Gucci• Burberry• Starbucks• Ford• Coca-Cola

Ferrari

Just Do It• Google+ is pretty much like Facebook• Post links, photos, videos• Update your cover photo• Change your profile pic• Mirror other social content• Google site:yourdomain.com and +1 pages• Helps with search (reason enough)

Pinterest says…Pinterest lets you organize and share all thebeautiful things you find on the web. People usepinboards to plan their weddings, decorate theirhomes, and organize their favorite recipes.

Pinterest is…Pinterest is a pinboard-style social photo sharingwebsite that allows users to create and managetheme-based image collections such as events,interests, hobbies and more.

Pinterest Facts• Launched 2010• Fastest site ever to break through the 10 million unique visitor mark• 17 million users• Invite only• Redefining web design• Girls night out

#3 with a Bullet

Do You Pinterest?• 81% women and most of them are between 25-44 years old• Some college education• Average time per visit 1 hour and 17 minutes!• Audience frequents etsy.com, food.com, marthastewart.com• Celebrity Pinners include Yoko Ono, Alyssa Milano, Michael Kohrs, Ryan Seacrest

Alyssa Milano

Tale of the Tape• Facebook is a text-based gateway to social information on the web.• Twitter is a gateway tool - Twitter is its own destination, however it links you to the rest of the web, 140 characters at a time.• Pinterest borrows the "gateway" idea from Twitter, but its content is visual, not text like FB/Twitter. Think of it as a visual catalog of the web.

Pinterest is about classification• Facebook allows for some compartmentalization, but generally the single- stream “Wall” dominates.• Twitter is one stream of messages from a user, minimally classified by #hashtags• Pinterest allows one user to classify images: boards with different topics help you subdivide your thoughts and content.

Pinterest is also about collaboration • Facebook and Twitter’s framing of collaboration is “many people share responsibility of maintaining a page or feed.” • Pinterest’s framing allows collaborators to contribute ideas, with a central account there manage. • Think news editor (main account) vs. freelance reporter (collaborator) • If a board is being used to concept ideas, collaboration allows many to take part.

What You Can Do On Pinterest• See pins in real-time• Follow pinners similar to your "news feed"• Find things youre interested in• Click on a pin to see the source website• Like, comment, repin other pins• Create your own pinboards and gather pins

Pin Etiquette• Be Respectful• Be Authentic• Credit Your Sources• Report Objectionable Content• Make Pinterest Better

Pin Etiquette• Sell your products• Hold a contest• Get personal• Inspire your customers• Offer exclusive discounts• Raise awareness• Invite customers to your events• Follow other brands

How to Pin• Chrome - Drag the “Pin It” button to your Bookmarks bar• Firefox - Pinterest Right-Click Extension• Internet Explorer - Installing Pinterest Bookmarklet• Pinterest for iPhone App• More info at pinterest.com/about/goodies/

Pin to Win1. 2. 3.

Ideas for Pinboards• Showcase your work• Resources for customers• Things that use your products• About your business• Highlight your people• Coupons and special deals

Anatomy of a Good Pin• Strong image• Which Pinboard? (assigned to the correct category)• Good description: fun, conversional, keywords• Social share?Source: WhizBang! Training

Tips and Tricks• Just "Nifty" aint nifty• Users classify to your benefit!• Pin in 10-minute sessions• Use “Like” as a bookmark or holding area• Prepopulate your description to save time• Instead of simply parroting, produce!• Don’t forget, it’s social media!

Lionel Richie

Better Pinning• Good: “Cup with Lionel Richie on it”• Better: “White mugs with Lionel Richie design.”• Even Better: “Two white mug set with Lionel Richie design text: ‘Hello, is it tea you’re looking for?’ “

Pinterest for Business• Brand accounts are the same as a regular users account and have all the same features• Request an invite using a generic company e-mail address (i.e. – info@company.com)• Setup a username - pinterest.com/company• Fill out the information about your business (i.e. - location, web site, etc.)• Upload an profile image

Double JJ

Time Magazine

Cabot Cheese

Strength in Numbers• Have co-workers on Pinterest contribute to your company boards• Go to a board• Click the Edit button in the top-right corner• Change the setting from “Just Me” to “Me + Contributors.”• Click Add• Save

6 Pinterest Traffic Builders1. Superfan Sweepstakes2. Secret Code Scavenger Hunt3. Give It Away4. Pin It To Win It5. A Little Help from Your Friends6. Destination Imagination

Contest How To’s• Create a legitimate looking contest• Create a repinnable image• Have clear rules listed• Support the contest with existing resourcesSource: Social Fresh

Superfan Sweepstakes• Have a collection of products on your Pinterest page• Whichever product gets the most repins wins• Allow that group of people to to come in and get a special incentive in your store• Your most popular product on Pinterest will get real-world traffic from the group of superfans that just won online

Secret Code Scavenger Hunt• In your pin descriptions, include a “secret word” that customers should do/say in the store to drive traffic• Develop a giveaway or promotion around this newfound foot traffic• To build scarcity and excitement, set constraints to a specific day/week• For example, mention “Tyler Durden” and receive 15% off on Thursday”

Pin It to Win It• Repin the “Pin It To Win It” Pin to a personal Pinboard named TeachHUB• Follow TeachHUB on Pinterest• Complete an entry form• Entrants were recognized on a home Pinboard by TeachHUB• Winners received $15 iTunes gift cards

TeachHUB

Pin It to Win It: II• The first contest was so successful that TeachHUB upped the ante• Teachers show off their talent for a chance to win $1,000• Event a video to win• Talent can be teaching-related, but it does not have to be

Pottery Barn

Results• 355 likes• 966 comments• 321 repins• Worth the investment? I’d say so.

Give It Away• Create a $10 gift card certificate on your web site• Pin the page on Pinterest• Make the gift certificate redeemable only when printed from Pinterest or shown on a phone at your location

A Little Help from Your Friends• Leverage your relationships with customers to create “raving fans”• Happy customers like telling other people about products and services they like• Ask customers to repin and share your pins• Have them share images from your web site• Like and comment on your pins

Destination Imagination• When your business is transportation, few people truly care about what youre using to get there• Show them instead where they can go

Lake Express

Practical Application

Example Social Media Schedule• Monday – Update Facebook Page status (0:05), Suggest page to friends (0:05), Post tweet to Twitter (0:05)• Tuesday – Start or comment on a Group Discussion on LinkedIn (0:15), Post photo/link to Google+ (0:05)• Wednesday – Post photo/link to Facebook/Twitter (0:10), Post to Pinterest (0:10)• Thursday – Monitor brand using HootSuite (0:15)• Friday – Update Facebook status (0:05), Schedule updates for next week using HootSuite (0:15)• Total = 1 hour, 30 minutes or make it part of someone’s job

Pinterest and Google+ for Business • Meet the Players • Google+ You • Pinterest Primer • Practical Application • Questions & Answers

Thank YouJason Piasecki, Partner(231) 727-9778 X101jason@revel.in facebook.com/revelmarketing twitter.com/revelmarketing pinterest.com/revelmarketing

Pinterest and Google+ for Your Business

by Jason Piasecki on Jul 09, 2012

Accessibility

Categories

Upload Details

Usage Rights

2 Embeds 31

Statistics