Marketing on a Shoestring Budget <ul><li>Background </li></ul><ul><li>Apple, Google and Zappos </li></ul><ul><li>101 Low C...
Background
Jason Piasecki <ul><li>Graphic Design and Marketing Degrees </li></ul><ul><li>Central Michigan University </li></ul><ul><l...
About Qonverge <ul><li>Marketing and Communication Firm </li></ul><ul><li>Web, Video and Print  </li></ul><ul><li>Founded ...
Apple, Google and Zappos
Zappos <ul><li>World’s largest online shoe store </li></ul><ul><li>Established in 1999 </li></ul><ul><li>1,500 employees w...
Zappos Story
Delivering WOW! <ul><li>When is the last time you WOWED your customers? </li></ul>
Google <ul><li>Established in 1998 </li></ul><ul><li>Founded by Larry Page and Sergey Brin while students at Stanford Univ...
Google’s 20-Percent Time <ul><li>Offers engineers “20-percent time” so that they’re free to work on what they’re really pa...
Not a New Concept <ul><li>3M developed a 15% time rule in the 1950s  </li></ul><ul><li>Innovations included masking tape a...
Happy Campers <ul><li>Google has been repeatedly named Fortune Magazine's  Number One Best Place to Work </li></ul>
Your Time, In Practice <ul><li>Daniel Pink – “Drive: The Surprising Truth About What Motivates Us” </li></ul><ul><li>Atlas...
Apple <ul><li>Established in 1976 as Apple Computer, Inc. </li></ul><ul><li>Dropped the word &quot;Computer&quot; in 2007 ...
Steve Jobs <ul><li>“Design is not just what it looks like and feels like. Design is how it works.”  </li></ul>
Apple Design
Apple Design
Apple Design
Apple Design
Apple Design
Apple Design
Apple Design
Bringing It Home <ul><li>Example of this in Muskegon </li></ul>
101 Low Cost and No Cost Marketing Ideas
 
Fab 5 (+3) <ul><li>Make it Easy to Do Business with You </li></ul><ul><li>Become an Expert </li></ul><ul><li>Facebook </li...
Make It Easy… <ul><li>24 Hour Rule </li></ul><ul><li>800# </li></ul><ul><li>Answer Your Phone </li></ul><ul><li>Educate Yo...
Become an Expert <ul><li>Blog </li></ul><ul><li>Forum </li></ul><ul><li>Interviews </li></ul><ul><li>Learn from the Pros <...
Guerilla Marketing
Guerilla Marketing
Social Media
Leveraging Social Media
Social Media <ul><li>Social media is a customer engagement tool, not a marketing tool </li></ul><ul><li>Listen before your...
Getting Social <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>LinkedIn </li></ul>
Facebook <ul><li>“ Facebook helps you connect and share with the people in your life.” </li></ul><ul><li>More than 300 mil...
Why Use Facebook? <ul><li>Communicate with customers, peers </li></ul><ul><li>Build relationships  </li></ul><ul><li>Provi...
Twitter <ul><li>“What are you doing?” </li></ul><ul><li>Short text messages 140 characters in length, called &quot;tweets ...
Why Use Twitter? <ul><li>It’s Informative </li></ul><ul><li>Simple </li></ul><ul><li>Quick </li></ul><ul><li>Immediate Fee...
LinkedIn <ul><li>“ Professionals use LinkedIn to exchange information, ideas and opportunities.” </li></ul><ul><li>47 mill...
Why Use LinkedIn? <ul><li>Networking </li></ul><ul><li>Recommendations </li></ul><ul><li>Answers </li></ul><ul><li>Introdu...
Create a Plan <ul><li>Create a Plan </li></ul><ul><li>Define Goals </li></ul><ul><li>Determine Your Voice </li></ul><ul><l...
Marketing on a Shoestring Budget <ul><li>Overview </li></ul><ul><li>What Apple, Google and Zappos Do </li></ul><ul><li>101...
Thank You <ul><li>Questions </li></ul><ul><li>Answers </li></ul><ul><li>[email_address] </li></ul><ul><li>qonverge.com/jas...
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Marketing On A Shoestring Budget

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Marketing On A Shoestring Budget

  1. 2. Marketing on a Shoestring Budget <ul><li>Background </li></ul><ul><li>Apple, Google and Zappos </li></ul><ul><li>101 Low Cost and No Cost Marketing Ideas </li></ul><ul><li>Leveraging Social Media </li></ul><ul><li>Q & A </li></ul>
  2. 3. Background
  3. 4. Jason Piasecki <ul><li>Graphic Design and Marketing Degrees </li></ul><ul><li>Central Michigan University </li></ul><ul><li>Entrepreneur Since 1998 </li></ul><ul><li>Qonverge, CEO </li></ul><ul><li>Community Involvement </li></ul><ul><li>Personal </li></ul>
  4. 5. About Qonverge <ul><li>Marketing and Communication Firm </li></ul><ul><li>Web, Video and Print </li></ul><ul><li>Founded in 2006 </li></ul><ul><li>Offices in Muskegon and Grand Rapids </li></ul><ul><li>10 Employees </li></ul>
  5. 6. Apple, Google and Zappos
  6. 7. Zappos <ul><li>World’s largest online shoe store </li></ul><ul><li>Established in 1999 </li></ul><ul><li>1,500 employees worldwide </li></ul><ul><li>Annual sales of $1 billion </li></ul><ul><li>Deliver WOW Through Service </li></ul>
  7. 8. Zappos Story
  8. 9. Delivering WOW! <ul><li>When is the last time you WOWED your customers? </li></ul>
  9. 10. Google <ul><li>Established in 1998 </li></ul><ul><li>Founded by Larry Page and Sergey Brin while students at Stanford University </li></ul><ul><li>19,000 employees worldwide </li></ul><ul><li>Annual sales of $21 billion </li></ul><ul><li>Free time fosters innovation </li></ul>
  10. 11. Google’s 20-Percent Time <ul><li>Offers engineers “20-percent time” so that they’re free to work on what they’re really passionate about </li></ul><ul><li>Google Suggest, AdSense for Content and Google News are among the many products of this perk </li></ul>
  11. 12. Not a New Concept <ul><li>3M developed a 15% time rule in the 1950s </li></ul><ul><li>Innovations included masking tape and Post-it notes </li></ul>
  12. 13. Happy Campers <ul><li>Google has been repeatedly named Fortune Magazine's Number One Best Place to Work </li></ul>
  13. 14. Your Time, In Practice <ul><li>Daniel Pink – “Drive: The Surprising Truth About What Motivates Us” </li></ul><ul><li>Atlassian “FedEx Days” </li></ul>
  14. 15. Apple <ul><li>Established in 1976 as Apple Computer, Inc. </li></ul><ul><li>Dropped the word &quot;Computer&quot; in 2007 </li></ul><ul><li>35,000 employees worldwide </li></ul><ul><li>Annual sales of $32 billion </li></ul><ul><li>Relentless commitment to product design </li></ul>
  15. 16. Steve Jobs <ul><li>“Design is not just what it looks like and feels like. Design is how it works.” </li></ul>
  16. 17. Apple Design
  17. 18. Apple Design
  18. 19. Apple Design
  19. 20. Apple Design
  20. 21. Apple Design
  21. 22. Apple Design
  22. 23. Apple Design
  23. 24. Bringing It Home <ul><li>Example of this in Muskegon </li></ul>
  24. 25. 101 Low Cost and No Cost Marketing Ideas
  25. 27. Fab 5 (+3) <ul><li>Make it Easy to Do Business with You </li></ul><ul><li>Become an Expert </li></ul><ul><li>Facebook </li></ul><ul><li>Guerilla Marketing </li></ul><ul><li>Testimonials </li></ul>
  26. 28. Make It Easy… <ul><li>24 Hour Rule </li></ul><ul><li>800# </li></ul><ul><li>Answer Your Phone </li></ul><ul><li>Educate Your Customers </li></ul><ul><li>Give Referrals </li></ul><ul><li>Invite Customers to Lunch and Pick up the Tab </li></ul><ul><li>Talk to Your Customers </li></ul><ul><li>Teach a Class </li></ul><ul><li>Training </li></ul><ul><li>Video – Product Demonstrations </li></ul><ul><li>Your Time </li></ul>
  27. 29. Become an Expert <ul><li>Blog </li></ul><ul><li>Forum </li></ul><ul><li>Interviews </li></ul><ul><li>Learn from the Pros </li></ul><ul><li>LinkedIn – Answers </li></ul><ul><li>Mentor </li></ul><ul><li>Message Boards </li></ul><ul><li>Peer Groups </li></ul><ul><li>Podcast </li></ul><ul><li>Public Speaking </li></ul><ul><li>Seminars </li></ul><ul><li>Teach a Class </li></ul><ul><li>Write a Book </li></ul><ul><li>Write Articles </li></ul>
  28. 30. Guerilla Marketing
  29. 31. Guerilla Marketing
  30. 32. Social Media
  31. 33. Leveraging Social Media
  32. 34. Social Media <ul><li>Social media is a customer engagement tool, not a marketing tool </li></ul><ul><li>Listen before your speak </li></ul><ul><li>Make it part of your routine </li></ul><ul><li>Have fun! </li></ul>
  33. 35. Getting Social <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>LinkedIn </li></ul>
  34. 36. Facebook <ul><li>“ Facebook helps you connect and share with the people in your life.” </li></ul><ul><li>More than 300 million active users </li></ul><ul><li>More than 100 million users log on daily </li></ul><ul><li>Growth is 228% in the US </li></ul><ul><li>Fastest growing segment is 35 years and older </li></ul>
  35. 37. Why Use Facebook? <ul><li>Communicate with customers, peers </li></ul><ul><li>Build relationships </li></ul><ul><li>Provide information </li></ul><ul><li>Raise visibility </li></ul><ul><li>Develop your brand </li></ul><ul><li>Your competition is there </li></ul><ul><li>Low cost, high return on investment </li></ul>
  36. 38. Twitter <ul><li>“What are you doing?” </li></ul><ul><li>Short text messages 140 characters in length, called &quot;tweets </li></ul><ul><li>More than 10 million active users </li></ul><ul><li>Twitter use up 1382% </li></ul><ul><li>Fastest growing segment is 35 and older </li></ul><ul><li>Accessible via computer and phone </li></ul>
  37. 39. Why Use Twitter? <ul><li>It’s Informative </li></ul><ul><li>Simple </li></ul><ul><li>Quick </li></ul><ul><li>Immediate Feedback </li></ul><ul><li>Expert Opinions </li></ul><ul><li>Resource </li></ul><ul><li>Expand Audience </li></ul>
  38. 40. LinkedIn <ul><li>“ Professionals use LinkedIn to exchange information, ideas and opportunities.” </li></ul><ul><li>47 million members </li></ul><ul><li>Traffic is up in the recession adding members at a rate of about one member per second </li></ul><ul><li>49% of LinkedIn users are age 35-49 </li></ul><ul><li>Executives from all Fortune 500 companies are LinkedIn members </li></ul>
  39. 41. Why Use LinkedIn? <ul><li>Networking </li></ul><ul><li>Recommendations </li></ul><ul><li>Answers </li></ul><ul><li>Introductions </li></ul><ul><li>Check out the competition </li></ul>
  40. 42. Create a Plan <ul><li>Create a Plan </li></ul><ul><li>Define Goals </li></ul><ul><li>Determine Your Voice </li></ul><ul><li>Set the Rules of Engagement </li></ul><ul><li>Determine Metrics </li></ul><ul><li>Set a Policy </li></ul><ul><li>Execute </li></ul><ul><li>Rinse and Repeat </li></ul>
  41. 43. Marketing on a Shoestring Budget <ul><li>Overview </li></ul><ul><li>What Apple, Google and Zappos Do </li></ul><ul><li>101 Low Cost and No Cost Marketing Ideas </li></ul><ul><li>Leveraging Social Media </li></ul><ul><li>Q & A </li></ul>
  42. 44. Thank You <ul><li>Questions </li></ul><ul><li>Answers </li></ul><ul><li>[email_address] </li></ul><ul><li>qonverge.com/jason </li></ul><ul><li>facebook.com/jasonpiasecki </li></ul><ul><li>twitter.com/jasonpiasecki </li></ul>

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