Mobile Commerce Statistics• One in four consumers uses a smartphone while shopping• 62% are willing to buy via mobile this holiday season if prompted by specials• Amazon.com sold $1 billion through its m- commerce site and mobile apps in 2010 and will sell $2 billion in 2011
Social Media Campaign: StarbucksDeals focused on improving sales and awareness:• Free pastry day got publicity for their non-coffee offerings.• Mayor deals often provide discounts on new products.• Tax day’s free coffee promoted recycling — part of the brand’s greener image.• Publicity in the tech and social media worlds. Source: Mashable
Cloud ComputingCloud computing is the delivery of computing asa service rather than a product, whereby sharedresources, software, and information are providedto computers and other devices as a utility (like theelectricity grid) over a network (typically theInternet).
10 Technology Marketing Trends to Watch 1. Cloud Computing 6. Mobile Commerce 2. Social Media 7. Rise of the Mobile Web 3. QR Codes 8. Proliferation of Mobile Devices 4. Content Delivery Shift 9. Design Rules 5. Mobile Apps 10. Better Browsers
10 Technology Marketing Trends to Watch • Trends • Why They Matter • Questions & Answers