Social Media and Podcasting Jason Preston New Media Manager, Parnassus Group
The Parnassus Group <ul><li>Steve Broback </li></ul>The Blog Business Summit The Web Community Forum Consulting
The Parnassus Group Facebook Applications Buzz Monitoring and Sentiment Social Media Outreach Strategy Blogger Engagement
What is Social Media? <ul><li>“ Perpetuated Web-enabled content of a conversational nature.”  </li></ul>No really, what is...
What changes?
Podcasting 11% of online consumers in the US report that they listen to podcasts 7% of online consumers in the UK report t...
How can businesses use it?
How about some specifics? “ Character blogs are a waste of time because a character is not and never will be human”  –  St...
So…what? Social media makes content  distribution  cheap, not content  creation Podcasting is still a one-way medium Podca...
Thanks! Jason Preston New Media Manager, The Parnassus Group [email_address] http://www.parnassusgroup.com http://www.webc...
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Podcasting

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  • Podcasting

    1. 1. Social Media and Podcasting Jason Preston New Media Manager, Parnassus Group
    2. 2. The Parnassus Group <ul><li>Steve Broback </li></ul>The Blog Business Summit The Web Community Forum Consulting
    3. 3. The Parnassus Group Facebook Applications Buzz Monitoring and Sentiment Social Media Outreach Strategy Blogger Engagement
    4. 4. What is Social Media? <ul><li>“ Perpetuated Web-enabled content of a conversational nature.” </li></ul>No really, what is it?
    5. 5. What changes?
    6. 6. Podcasting 11% of online consumers in the US report that they listen to podcasts 7% of online consumers in the UK report that they listen to podcasts France: 6% Germany: 7% Japan: 4% South Korea: 0% numbers from Forrester Research
    7. 7. How can businesses use it?
    8. 8. How about some specifics? “ Character blogs are a waste of time because a character is not and never will be human” – Steve Rubel
    9. 9. So…what? Social media makes content distribution cheap, not content creation Podcasting is still a one-way medium Podcasts that compliment real-world activities tend to do better Make sure podcasting fits your audience
    10. 10. Thanks! Jason Preston New Media Manager, The Parnassus Group [email_address] http://www.parnassusgroup.com http://www.webcommunityforum.com Personal blogs: http://www.eatsleeppublish.com http://www.jason-preston.com
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