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Blogging for your Business

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Presentation given by the Parnassus Group at the Redmond Chamber of Commerce "Breakfast at Thinkspace" event.

Presentation given by the Parnassus Group at the Redmond Chamber of Commerce "Breakfast at Thinkspace" event.

Published in Technology , Business
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Transcript

  • 1. Welcome
  • 2. Who Are We?
    • The Parnassus Group
    • A boutique marketing agency
    • Hosts of the Blog Business Summit and Facebook Marketing Conferences
    • Creators of “Blogging the Stratosphere” event
    • Focus on Web 2.0 technologies and platforms
    • Thinkspace tenants and chamber members
  • 3. What will We Cover Today?
    • A pragmatic, business-focused look at the “Social Web” with heavy emphasis on blogging
    • Social Media defined
    • How companies can benefit
  • 4. Audience assumptions
    • Small business
    • Promotional focus
    • Care about search
    • Are new to blogs and blogging
  • 5. Having a Web site is not enough!
    • Not dynamic
    • Not broadcasting
    • Google’s largely ignoring it
    • It’s probably out of date(?)
  • 6. Email is broken
    • In boxes are overwhelmed
    • Spam filters are hyperactive, yet inaccurate
  • 7. The Social Web (Web 2.0)
    • Non-static “living” sites
    • Data driven content
    • Content endures
    • User-generated content
    • Two way communication -- Interaction between sites and individuals
    • “ Broadcasting” via syndication
    • People focused
  • 8. Social Media Defined
    • In comparison to traditional media (and Web 1.0), online social media is perpetuated Web-enabled content of a conversational nature.
  • 9. The First Wave
    • Discussion groups/bulletin boards
    • Blogs
    • Wikis
    • Instant Messaging
  • 10. The Second Wave
    • Social networks: Facebook, MySpace, LinkedIn
    • Twitter/Jaiku/Pownce
  • 11. What is a blog?
    • It’s just a Web site in the form of a journal. A “Web log”
    • Entries appear in reverse chronological order
    • Data driven
    • “ Broadcasts” via RSS
    • Every new entry is also a new page
  • 12. Why you should have a blog
    • Automatic SEO
    • Easy to update
    • Readers can subscribe
    • Helps establish “thought leadership”
    • Helps establish relationships
  • 13. SEO case study: bigbusinessjet.com
  • 14. Creating a blog: Wordpress.com
  • 15. Posting example
  • 16. Frequently asked questions
    • What service or platform is best?
    • How often should I post?
    • What should I write about?
    • What about comments?
    • How can I measure traffic/readers/sales?
  • 17. What is Twitter?
    • Goodbye Tolstoy
    • Conversation
    • Platform
    • Conventions
  • 18. Twitter: “microblogging” in action
    • Twitterific
    • Twinkle
    • Web
  • 19. Why does it work?
    • Social Currency
    • Computerless communication
    • Low effort / high return
    • Spam Free
  • 20. Why do I care?
    • Traffic
    • Cachet
    • Buying Decisions:
      • kevinkozan : “hmmm.. what wine should I buy tonight?”
      • jcuene: “should i buy a new ipod now, or wait?”
      • geoffgirardin : “ATTN: I'm looking to buy a webcam. What should I buy?”
  • 21. What is Facebook?
    • Social network
    • Lifestreaming
    • Digital Rolodex
    • Relationships & Identity
  • 22. Facebook tour
  • 23. Marketing via Facebook
    • Fan pages
    • Groups
    • Messaging
    • Applications
    • The Publisher
  • 24. What Do I Do Now?
    • Start a simple blog
    • Plan for a complete blog
    • Start listening to the buzz
    • Join Facebook, create your Fan page
    • Start a Twitter account
  • 25. Thanks! [email_address] [email_address]