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MySpace Open Platform


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An overview of the MySpace Open Platform

An overview of the MySpace Open Platform

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  • 1. MySpaceID: Power Your Service With the Social Web December 2008
  • 2. What Makes Me “Me”?
  • 3. What I Say About Me profile
  • 4. What I Do activity
  • 5. Who I Know social graph
  • 6. What I Create content
  • 7. Where I Can Go authentication
  • 8. The Web Identity content social activity graph profile reputation authentication
  • 9. The Old World Social Networks Social Sites
  • 10. The Old World The Lonely Social Network
  • 11. The New World MySpaceID
  • 12. The New World The Social Social Network
  • 13. The Goal?
  • 14. Make Life Simpler
  • 15. The Platforms…
  • 16. MySpaceID: Leverage MySpace Outside of MySpace
  • 17. Social Platforms Your Site
  • 18. Courtesy of Joseph Smarr, from Web 2.0 Expo NYC
  • 19. Why This Matters to You
  • 20. User Acquisition Lower the barrier to entry
  • 21. Retention You become both complementary and indispensable
  • 22. Traffic Make your site and service a fulcrum
  • 23. Monetization Gain valuable insights into your user base by allowing them to easily plug in
  • 24. Why This Matters
  • 25. What Is Available Now
  • 26. Our Current Implementation content authentication profile friends registration
  • 27. Authentication • All of MySpaceID leverages the OAuth standard for Web service authentication • This is a user-centric privacy model where the MySpace user delegates scoped access to a 3rd-party site with a token that the user can revoke at any time
  • 28. Easier Account Creation
  • 29. Dynamic Profiles Changes in MySpace are reflected in all of the user’s linked services
  • 30. Profile Access • Portable data can be - Age - Current location stored even after the - Date of Birth link is broken Portable - Gender - Nickname Profile -Thumbnail URL • Caches must be - E-mail (requires opt-in) - First Name (requires opt-in) refreshed each 24 - Last Name (requires opt-in) hours, and purged when a user decides About me, Body type, Books, Children, Drinker, Ethnicity, Has app, Heroes, ID, Interests, Jobs, to cut the tie Looking for, Movies, Music, Name, Network Cacheable presence, Profile song, Profile url, Relationship status, Religion, Sexual orientation, Smoker, Status, TV shows
  • 31. Content Take your MySpace-created content with you
  • 32. OpenSocial 0.8 REST Support Ability to access the OpenSocial 0.8 “People” resources through MySpaceID
  • 33. Where We Go Next
  • 34. Why OpenID at MySpace? • Our users identify with their URL’s! – Over 90% of our active users have vanity URL’s – We have 29,959,874 users who are both OpenSocial app users and have a vanity URL
  • 35. OpenID and MySpace • We are embracing the standard for single sign-on for the web • By Combining OpenID and MySpaceID, we will provide a complete identity solution
  • 36. Closing Thoughts • The MySpace Open Platform provides you opportunities to drive engagement, increase retention and generate traffic by leveraging our massive user base and robust platform • Our platform provides the functionality you need to allow our users to bring their MySpace identity into your service • The platform embraces open standards, which ensures compatibility and provides access to continued community innovation