MySpaceID:
Power Your Service With the
Social Web
December 2008

What Makes Me “Me”?

What I Say
About Me
profile

What I Do
activity

Who I Know
social graph

What I Create
content

Where I Can Go
authentication

The Web Identity
content
social
activity
graph
profile reputation
authentication

The Old World
Social
Networks
Social Sites

The Old World
The Lonely Social Network

The New World
MySpaceID

The New World
The Social Social Network

The Goal?

Make Life Simpler

The Platforms…

MySpaceID:
Leverage MySpace Outside of MySpace

Social Platforms
Your Site

Courtesy of Joseph Smarr, from Web 2.0 Expo NYC

Why This Matters to You

User Acquisition
Lower the barrier to entry

Retention
You become both complementary and indispensable

Traffic
Make your site and service a fulcrum

Monetization
Gain valuable insights into your user base by allowing
them to easily plug in

Why This Matters

What Is Available Now

Our Current Implementation
content authentication profile friends registration

Authentication
• All of MySpaceID
leverages the OAuth
standard for Web service
authentication
• This is a user-centric
privacy model where the
MySpace user delegates
scoped access to a
3rd-party site with a token
that the user can revoke
at any time

Easier Account Creation

Dynamic Profiles
Changes in MySpace are reflected in all of
the user’s linked services

Profile Access
• Portable data can be - Age
- Current location
stored even after the - Date of Birth
link is broken Portable - Gender
- Nickname
Profile -Thumbnail URL
• Caches must be - E-mail (requires opt-in)
- First Name (requires opt-in)
refreshed each 24 - Last Name (requires opt-in)
hours, and purged
when a user decides About me, Body type, Books, Children, Drinker,
Ethnicity, Has app, Heroes, ID, Interests, Jobs,
to cut the tie Looking for, Movies, Music, Name, Network
Cacheable presence, Profile song, Profile url, Relationship
status, Religion, Sexual orientation, Smoker,
Status, TV shows

Content
Take your MySpace-created content with you

OpenSocial 0.8 REST Support
Ability to access the OpenSocial 0.8 “People”
resources through MySpaceID

Where We Go Next

Why OpenID at MySpace?
• Our users identify with their URL’s!
– Over 90% of our active users have vanity URL’s
– We have 29,959,874 users who are both OpenSocial app users and
have a vanity URL

OpenID and MySpace
• We are embracing the standard for single sign-on for the web
• By Combining OpenID and MySpaceID, we will provide a
complete identity solution

Closing Thoughts
• The MySpace Open Platform provides you opportunities to
drive engagement, increase retention and generate traffic by
leveraging our massive user base and robust platform
• Our platform provides the functionality you need to allow our
users to bring their MySpace identity into your service
• The platform embraces open standards, which ensures
compatibility and provides access to continued community
innovation