Building a Real Community to Support Your Work SVI Toronto Jason Mogus And  Tonya Surman
Why Care? <ul><li>Reach  new customers .  </li></ul><ul><li>Build  deeper relationships . </li></ul><ul><li>Disseminate  n...
We Live in Times of  Massive Systems Change   The Web & Networks are  Creating New Models
Changing Audience Expectations <ul><li>Citizens are over-marketed to.  They  aren’t listening .  </li></ul><ul><li>They  e...
Changing Organizations <ul><li>How they tell their  stories .  </li></ul><ul><li>How  often . How  authentic .  </li></ul>...
Changing People & Systems
Web 1.0  = Publishing
Web 2.0 =  Conversation
The Web Today & Tomorrow <ul><li>Emerging Web </li></ul><ul><li>Traditional Web </li></ul>Conversations Self-organize Mean...
Web 2.0 Technologies <ul><li>Blogs : storytelling + engaging, real time </li></ul><ul><li>Rich Media : more compelling sto...
Principles of “Web Thinking”
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Building a True Community to Support Your Work :: Toronto SVI Presentation

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This is a presentation I gave to a group of socially responsible business leaders at the Toronto Social Venture Institute.

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  • Building a True Community to Support Your Work :: Toronto SVI Presentation

    1. 1. Building a Real Community to Support Your Work SVI Toronto Jason Mogus And Tonya Surman
    2. 2. Why Care? <ul><li>Reach new customers . </li></ul><ul><li>Build deeper relationships . </li></ul><ul><li>Disseminate new ideas. </li></ul><ul><li>Connect with youth . </li></ul><ul><li>Collaborate and share knowledge. </li></ul><ul><li>Understand a changing world. </li></ul>
    3. 3. We Live in Times of Massive Systems Change The Web & Networks are Creating New Models
    4. 4. Changing Audience Expectations <ul><li>Citizens are over-marketed to. They aren’t listening . </li></ul><ul><li>They expect more from our orgs. </li></ul><ul><li>Faster. In real time . 24/7. </li></ul><ul><li>With an authentic voice. </li></ul><ul><li>People are waking up. They seek meaning & involvement. </li></ul>
    5. 5. Changing Organizations <ul><li>How they tell their stories . </li></ul><ul><li>How often . How authentic . </li></ul><ul><li>How they communicate </li></ul><ul><li>with the world . </li></ul><ul><li>How they communicate with </li></ul><ul><li>their supporters / customers . </li></ul><ul><li>How they align internal systems, culture, and people to do this . </li></ul>
    6. 6. Changing People & Systems
    7. 7. Web 1.0 = Publishing
    8. 8. Web 2.0 = Conversation
    9. 9. The Web Today & Tomorrow <ul><li>Emerging Web </li></ul><ul><li>Traditional Web </li></ul>Conversations Self-organize Meaningful Participation Reach where they are
    10. 10. Web 2.0 Technologies <ul><li>Blogs : storytelling + engaging, real time </li></ul><ul><li>Rich Media : more compelling stories </li></ul><ul><li>Social Network / Facebook : building relationships and connections; off-site </li></ul><ul><li>Social Bookmarks and Wikis : knowledge sharing and collaboration </li></ul><ul><li>RSS : staying connected, easily </li></ul><ul><li>Online Community : tying it all together </li></ul>
    11. 11. Principles of “Web Thinking”

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