Building a Real Community to Support Your Work SVI Toronto Jason Mogus And Tonya Surman

Why Care? Reach new customers . Build deeper relationships . Disseminate new ideas. Connect with youth . Collaborate and share knowledge. Understand a changing world.

Reach new customers .

Build deeper relationships .

Disseminate new ideas.

Connect with youth .

Collaborate and share knowledge.

Understand a changing world.

We Live in Times of Massive Systems Change The Web & Networks are Creating New Models

Changing Audience Expectations Citizens are over-marketed to. They aren’t listening . They expect more from our orgs. Faster. In real time . 24/7. With an authentic voice. People are waking up. They seek meaning & involvement.

Citizens are over-marketed to. They aren’t listening .

They expect more from our orgs.

Faster. In real time . 24/7.

With an authentic voice.

People are waking up. They seek meaning & involvement.

Changing Organizations How they tell their stories . How often . How authentic . How they communicate with the world . How they communicate with their supporters / customers . How they align internal systems, culture, and people to do this .

How they tell their stories .

How often . How authentic .

How they communicate

with the world .

How they communicate with

their supporters / customers .

How they align internal systems, culture, and people to do this .

Changing People & Systems

Web 1.0 = Publishing

Web 2.0 = Conversation

The Web Today & Tomorrow Emerging Web Traditional Web Conversations Self-organize Meaningful Participation Reach where they are

Emerging Web

Traditional Web

Web 2.0 Technologies Blogs : storytelling + engaging, real time Rich Media : more compelling stories Social Network / Facebook : building relationships and connections; off-site Social Bookmarks and Wikis : knowledge sharing and collaboration RSS : staying connected, easily Online Community : tying it all together

Blogs : storytelling + engaging, real time

Rich Media : more compelling stories

Social Network / Facebook : building relationships and connections; off-site

Social Bookmarks and Wikis : knowledge sharing and collaboration

RSS : staying connected, easily

Online Community : tying it all together

Principles of “Web Thinking”