Building a True Community to Support Your Work :: Toronto SVI Presentation

Building a Real Community to Support Your Work SVI Toronto Jason Mogus And Tonya Surman

Why Care?
Reach new customers .
Build deeper relationships .
Disseminate new ideas.
Connect with youth .
Collaborate and share knowledge.
Understand a changing world.

We Live in Times of Massive Systems Change The Web & Networks are Creating New Models

Changing Audience Expectations
Citizens are over-marketed to. They aren’t listening .
They expect more from our orgs.
Faster. In real time . 24/7.
With an authentic voice.
People are waking up. They seek meaning & involvement.

Changing Organizations
How they tell their stories .
How often . How authentic .
How they communicate
with the world .
How they communicate with
their supporters / customers .
How they align internal systems, culture, and people to do this .

Changing People & Systems

Web 1.0 = Publishing

Web 2.0 = Conversation

The Web Today & Tomorrow
Emerging Web
Traditional Web
Conversations Self-organize Meaningful Participation Reach where they are

Web 2.0 Technologies
Blogs : storytelling + engaging, real time
Rich Media : more compelling stories
Social Network / Facebook : building relationships and connections; off-site
Social Bookmarks and Wikis : knowledge sharing and collaboration
RSS : staying connected, easily
Online Community : tying it all together

Principles of “Web Thinking”

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Building a True Community to Support Your Work :: Toronto SVI Presentation

by Jason Mogus on Apr 24, 2008

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Building a True Community to Support Your Work :: Toronto SVI Presentation — Presentation Transcript