#1 Display Advertising (cont.) Technology-driven Innovation Late ‘90s Today When/where the Ad serving Networks and ad is shown Exchanges Who sees the ad Geo/demo Behavioral targeting targeting • Automation The ad itself • Bid media Richer formats • Audience focus • Performance creative 13
Getting Started How do you make sure your agency “gets it?” 1. Understand the focus areas and benefits 2. Understand some of the key players in all major areas 3. Formulate an approach that aligns with your agency philosophy Now that we’ve helped you check #1 and #2 off your list… it’s time for you to go execute on #3! 36
To learn more, join us for an:AdReady for Agencies Webinar Wednesday, March 17th @ 10 AM PDT Wednesday, March 31st @ 10 AM PDT E-mail firstname.lastname@example.org for details 37
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