Going Mobile with Your Website:The Oakridge Story & BeyondPresented by Jason Kern (#jasonmkern) andJonathan Moser (#jonmoser)NAISHashtag: naisac12
Agenda• Mobile Stats• QR Codes• SEO & Mobile• Admissions & Mobile• 59 Minute Rule• No Flash• School Apps• iPad Website Editing• Flip the classroom and think Mobile• Finally Mobile Social Updating to a MASHUP
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Mobile Stats Video Lets make sure our schools are ready for the mobile world. QuickTime™ and a decompressor are needed to see this picture.
Mobile SEO• Google dominates mobile search share in the US (with roughly 98 percent)
• More people worldwide will access the Internet on a mobile device than on a PC by 2013. (source)• Mobile searches have quadrupled in the last year. (source)• 77% of smartphone users visit search engines (more than any other type of website, including social networking). ( source)• Nine out of ten smartphone searches result in an action (visiting a store or brand website, making a purchase, etc.). factoids: (source)• 88% of local information seekers take action within a day, mostly within one hour. (source) 7
QR Codes & PrintWe really need to start connecting print publication design tothe web. So here is my pitch: • Print a beautiful folder with a sleeve in the back and the front with five pages of engaging, visually exciting and timeless content about the school. • Now ask for information so you personalize the next print piece: When a parent or student fills out an inquiry form (in print or online) try to retrieve his or her interest areas. Example: I like soccer and drama. • Next, print a personalized letter to put in the admission folder with active QR codes pointing directly to corresponding relative content on the website and/or supply a direct URL in the printed piece.
How does data integration benefit your Mobile website and your Mobile App• Data is managed in one place: your SIS• Up-to-date• Accurate• Print Directory can go digital• View calendar data, including homework!• Pocket-sized data!• SMS and E-mail Message to your Phone (Alerts, eNotify Emails, Blogs, Calendars, Athletics, Academic Blogs or Class Blogs)• 59 Minute Rule 15