Truth and Dare - Out of the echochamber into the fire

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This is a presentation that starts to touch on the risks and issues circling the UX echochamber right now, and what we can do to battle them. …

This is a presentation that starts to touch on the risks and issues circling the UX echochamber right now, and what we can do to battle them.

It's a presentation I gave at EuroIA on September 23rd 2011. It has been designed to be readable without presentation and also to aid comprehension by non-english speaking audiences. Hence the amount of wordy slides.

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  • Full Name Full Name Comment goes here.
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  • Every time you have share wonderful themes..
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  • Thanks for the wonderful slides. Wish I had listen to your talk.

    Breaking down silos is naive

    It is so true that breaking down silos is difficult. But as a designer working in big corporations, this is one of the most important things that needs to be done before designers can start working with other parties such as product managers and developers. Not every designer can work in small teams. It also echo your other point to reach out and work with other disciplines, to talk, to collaborate.
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  • Thanks for the though-provoking presentation, Jason. My response on one of your points in particular:

    http://www.elezea.com/2011/10/breaking-down-silos-is-not-that-naive/
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  • @Jason, thanks :-) btw I'm on an iMac, ;-) Keep stirring the pot!
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  • You will learn a lot more from actually working with really good people than sitting through yet another UX conference.
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  • 1. TRUTH AND DAREOUT OF THE ECHO-CHAMBER - INTO THE FIREJason Mesut - Head of User Experience, RMAtwitter: @jasonmesutpresentations: slideshare.net/jasonmesut
  • 2. A little story...
  • 3. 20056 years ago
  • 4. First Euro IA 6 years ago
  • 5. First Euro IA 6 years ago
  • 6. “We are european, notNorth American, we seethe world a littledifferently”
  • 7. I’d just joined OysterPartners
  • 8. Spent agesresearching, anddesigning the poster
  • 9. Was going through ahouse purchase at thetime - very stressful
  • 10. Then... as I wastweaking the file ofthe final print
  • 11. Girlfriendfracturedher hip
  • 12. I rushed to the hospital(after printing my poster).
  • 13. The consultant told her:- might need regular surgery- may have birth complications- could get arthritis quicker
  • 14. I flew toBrusselsanyway
  • 15. The most selfish thing Ithought I had ever done
  • 16. Gave memy voice
  • 17. Gave meconfidence
  • 18. 20065 years ago
  • 19. I wrote 5 winningsubmissions that year
  • 20. 1 2 34 out of the 410 posters,including oneI worked on
  • 21. And onesession:‘WickedWorkshops’
  • 22. Sorry!There were quite afew of us from LBi.It was my fault.
  • 23. “What does LBi stand for?”Me in 5 minute madness“Leave Berlin Immediately” Response from attendee
  • 24. Ego can be adangerous thing
  • 25. I stepped away and letothers have the limelight
  • 26. Senior Associate Leader Director Practitioner Leading others Managing others Mentoring others.Euro IA helpedmy career at LBi
  • 27. Worked with around 200 UX 10 - Present 08 - 10 49 05 - 08 9 04 - 05 85 01 - 04 3098 - 0015 11 Oyster/ The Team RMA Flow Yell PA Framfab/ LBI Applications Comms Digital agenc y consultancy User-Centred agency Management Design Online consultancy consultancy business directory
  • 28. I’ve done a lot of recruiting Past 12 months700+ 100+ 40 CVs and Interviews Hires portfolios
  • 29. past 12 months Whole day / multi- day conferences Evening events 6 MEX, UX People, UX London, 15+ London IA (3), UPA (4) WritingInteractions, UX Lisbon, dConstruct workshops, UX Bookclub, IxDA London, + moreI’ve been to a lot of UXconferences and events
  • 30. I’m reallyworried
  • 31. I need to worryyou too with somebitter truths
  • 32. Different truths- Personal- Social- Human- Universal
  • 33. But we’re going toget through this
  • 34. I’ve got somethings we can doto make it better
  • 35. Some dares
  • 36. Truth No. 1Personal truthThere is noUniversal truth in UX
  • 37. Truth No. 2Personal truthI am here to:- help because I care- learn from practitioners- recruit real talent
  • 38. Dare no. 1I dare you...Don’t tweet soundbitesfrom my talk
  • 39. Truth No. 3Social + human truthSometimes thequietest people havethe best things to say
  • 40. No Q&A, just OsOpinions at the end,and nothing else - justtry not to make itpersonal
  • 41. Dare no. 2aI dare you to...Critique my talk, andshare your opinions atthe end
  • 42. Positive NegativeWhat you liked What you didn’t likeWhat you agree with What you disagreed withIdeas, different What should have saidperspectives What you would sayInteresting Missing
  • 43. Dare no. 2bI dare you to...Critique other talks youhave heard today, and willhear tomorrow - share withpeople you meet
  • 44. Celebrity UX rockstars aresetting us up for failure
  • 45. 2005 - 1st Euro IA
  • 46. No gurus orsuperstars tolook up to
  • 47. 2011 Today
  • 48. Now we have loads ofCelebrity UX Rockstars
  • 49. “The majority of UX work isbeing done (and done well) bypeople you and I have neverheard of.”Louise HewittCommenting on Andy Budd’s“The X-factorisation of the web”http://www.andybudd.com/
  • 50. Celebrity UX RockstarsUsually...Written a bookSpeak at conferencesTweet/blog a lot
  • 51. Why do we listen to them?Have you seen their work?Do they give unique insight?Do they help you do your job?
  • 52. Why do we listen to them?Great performersSometimes relevant topicsAspirational topicsConvincing argumentsBecause others do
  • 53. 3 concerns:Too many silver bulletsLand grabbingMotives are not clear
  • 54. I think they are setting us upfor failurePreach more than practiceNot enough techniquesWe are not them
  • 55. Worst of allPeople are just regurgitatingthe same old crap
  • 56. The human centipedeof UX dogma
  • 57. “A dogma is something thatshould not to be disputed ordoubted. Most often, this meansthe basic beliefs and doctrinesof a religion. What a majority offollowers of an ideology or anykind of organization believe incan also be a dogma.”Wikipedia
  • 58. Here’s a few thingsthat are worrying me
  • 59. I need some music tohelp make my point
  • 60. Mobile first
  • 61. DON’TBELIEVETHE HYPE
  • 62. Open web
  • 63. DON’TBELIEVETHE HYPE
  • 64. Service Design
  • 65. DON’TBELIEVETHE HYPE
  • 66. Gamification
  • 67. DON’TBELIEVETHE HYPE
  • 68. Content strategy
  • 69. DON’TBELIEVETHE HYPE
  • 70. We should be like Apple
  • 71. DON’TBELIEVETHE HYPE
  • 72. Responsive design
  • 73. DON’TBELIEVETHE HYPE
  • 74. Gestures are the future of interfaces
  • 75. DON’TBELIEVETHE HYPE
  • 76. Touch screensare the future
  • 77. DON’TBELIEVETHE HYPE
  • 78. Break down silos
  • 79. DON’TBELIEVETHE HYPE
  • 80. DON’TBELIEVETHE HYPE
  • 81. DON’TBELIEVETHE HYPE
  • 82. DON’TBELIEVETHE HYPE
  • 83. DON’TBELIEVETHE HYPE
  • 84. DON’TBELIEVETHE HYPE
  • 85. Let’s go deeper on afew of these
  • 86. Mobile First is confused asan always use strategy
  • 87. Mobile First is confused asan always use strategyQuotes without investigationWeb messageSometimes may be useful
  • 88. Most Service Designand Design Thinking is alot of talk and corporateentertainment
  • 89. “All fart and no shit”
  • 90. “Design thinking? Do you meancommon sense? I don’t needsomeone to teach me how tobrainstorm - every process isdesigned - it’s just pretentious”Luke JohnsonFrom recent Design Business Association event Author of ‘Start ItUp’, and business brains behind Pizza Express, Strada, Giraffe
  • 91. Breaking downsilos is naive
  • 92. Breaking down silos is naiveOrganisations are complexPeople better in small groupsChange takes too long
  • 93. Open source and Open webis not the only way
  • 94. Open source and Open web isnot the only wayDev friends influencing usProprietary wins most of timeBusiness doesn’t careWe shouldn’t care that much
  • 95. There is more to Agile UXthan Sprint 0s and Sprintsahead
  • 96. There is more to Agile UXthan Sprint 0s and SprintsaheadThis is only one aspectDoesn’t always workNeed to work in dev sprint
  • 97. Responsive design is an oldargument in new clothes
  • 98. Responsive design is an oldargument in new clothesFixed vs. fluid/liquidSeparate accessible sitesTechnology changes rapidlySometimes appropriate
  • 99. Silver bullets aredangerousWe need multipleweapons, and to knowwhen and how to use them
  • 100. Truth No. 4SocialThere are no silverbullets in UX. Repeatingthem can weakens us.
  • 101. Dare no. 3I dare you to...Call bullshit on CelebrityUX Rockstars who arepreaching their dogma orshallow messaging
  • 102. UX is eating itself
  • 103. The UX Bubble is growingand growing
  • 104. UX developer UX designer UX architect UX consultantMore and more people aresaying they are doing UX
  • 105. UX designer is thenew ‘web designer’
  • 106. But most are confusedabout what UX actually is
  • 107. User interface?Wireframes? Visual design? ?!*&%!? Usability?The people we work withare even more confused
  • 108. I ask a tricky question ininterviewsAre you more UX or UI?
  • 109. I also get people to mapthemselvesWhat shape are you?
  • 110. ExS IxD Experience Interaction Strategy Design UR IA User Information Research Architecture4 key disciplines of User Experience
  • 111. Industrial design Design Device strategy interface design ExS IxD Business SoftwareMarketing, strategy design HCIconsulting Market Web research design UR IA Design Library research science Psychology
  • 112. ExS IxDExperience Interaction Strategy Design UR IA User InformationResearch Architecture Insight and big picture
  • 113. ExS IxDExperience Interaction Strategy Design UR IA User InformationResearch Architecture User Interface Craft
  • 114. ExS IxDExperience Interaction Strategy Design UR IA User InformationResearch Architecture Conceptual, design, feel
  • 115. ExS IxDExperience Interaction Strategy Design UR IA User InformationResearch Architecture Analysis, rigour, logic
  • 116. Truth No. 5SocialMost UX people don’tarticulate what they doand how they aredifferent from others
  • 117. Dare no. 4I dare you to...Map your shape usingthe framework, andshow where YOU wantto grow and develop
  • 118. Industrial design Design Device strategy interface design ExS IxD Business SoftwareMarketing, strategy design HCIconsulting Market Web research design UR IA Design Library research science Psychology
  • 119. Industrial design Design Device strategy interface design ExS IxD Business Business Software strategy designconsulting, HCI Market WebMarketing research design UR IA Design Library research science Psychology
  • 120. We need to focus,because the termUX dilutes us
  • 121. Or other disciplines andindustries will claim it too
  • 122. Marketing strategistsMarket researchersPlannersBrand consultantsManagement consultantsFront-end developersGraphic designersBusiness AnalystsIndustrial DesignersService Designers
  • 123. Is that a bad thingor a good thing?
  • 124. We need to reclaimdisciplines inUser Experience
  • 125. Interaction Design &Information Architectureare different.We can do both or onlyone.
  • 126. We need to get closer toother disciplines andunderstand them better
  • 127. Stop trying to reinventwhat they do withoutunderstanding it
  • 128. The Internet of UbiquitousComputing InformationAppliance Things is coming
  • 129. We need to work together -especially with IndustrialDesigners
  • 130. Dare no. 5aI dare you to...Go to non-UX eventsEngage with other disciplinesWork together
  • 131. DigitalDesign HarderMarketing Better for youBusinessSector-specificScienceProduct
  • 132. Dare no. 5bI dare you to...Read non-UX media -blogs, books,magazines
  • 133. Not just these,
  • 134. but these...
  • 135. ...and these
  • 136. Dare no. 5cI dare you to...Speak at a non-UXevent
  • 137. We’re also underthreat from within
  • 138. Salaries and day ratesgetting ridiculous
  • 139. Plenty of money& demandhttp://tinyurl.com/6g42end
  • 140. People with 1-2 yearsexperience and poorquality work cancommand rates as high assenior folk got 4 years ago
  • 141. Charlatanshttp://www.clashmusic.com/news/charlatans-drummer-eyes-return
  • 142. They can use Axure!They list personas andwireframes in their cvs
  • 143. They use the designpatterns that are easy inAxure, rather than thinkingthrough what is best
  • 144. Design patterns arean echo-chamberin themselves
  • 145. Accordions, carouselsand multipledropdowns are theclip-art, and Axure isour PowerPoint
  • 146. Rates are getting higher,quality getting lower
  • 147. Too many people aregoing freelance
  • 148. They choose projectsthat they think soundexciting or are goodfor their portfolios
  • 149. As a freelancerthey can’t bondwith a team
  • 150. They can’t bementored, andbe developedby others
  • 151. But they can have longholidays and a lot ofmoney in their pocket
  • 152. Truth No. 6SocialOur bubble will burstunless we stamp outthe greedy pretenders
  • 153. Dare no. 6I dare you to...Call bullshit on pretenders.Not pay unfair rates.Give the best work topermanent staff.
  • 154. UCD and UX is notthe only way
  • 155. UX is like a set ofreligions
  • 156. UX is like a set of religions- Evangelise beliefs + dogma- Criticise non-believers- Promote godly practice- Conferences, our churches- Sell on faith, not proof
  • 157. UCD is our hammer, andevery project is a thumb
  • 158. Don Norman
  • 159. “In 1965 when we werestarting Pizza Express,customers wanted chips withpizza. We had the vision andwe guided the customer”Luke JohnsonFrom recent Design Business Association event Author of ‘Start ItUp’, and business brains behind Pizza Express, Strada, Giraffe
  • 160. “Best source of innovationare ideas from staff and frombranch managers, notcustomers”Luke JohnsonFrom recent Design Business Association event Author of ‘Start ItUp’, and business brains behind Pizza Express, Strada, Giraffe
  • 161. UCD is a way ofmitigating risk andincreasing chance ofsuccess
  • 162. We try to invest somuch time in research,that we don’t spendenough time designing
  • 163. And we don’t alwaysrespect the leaps thatcan be made fromcreative thought
  • 164. Or genius designers
  • 165. Not enough Lots in selling Too much investment in it and glossing investment crafting the over the here solution cracks Launch Research Design & Marketing & & strategy development advertisingHow my IndustrialDesigner friend sees it
  • 166. Heavy Less devotion investment in to the solution research and crafting strategy Little to no marketing / advertising Launch Research Design Marketing & & strategy & dev advertisingHow purist UX peoplemight want it
  • 167. Little to no Rapid Lots ofresearch & design & marketing and strategy development advertisingResearch& strategy Design Marketing & Launch & dev advertisingHow marketing andbusiness people want it
  • 168. Rapid, low Lots of design by making Slightly less friction marketing research because the and product is so strategy good Launch Research Design Mkting & & strategy & dev advertisingHow I prefer it
  • 169. Maybe why we use somuch UI clipart
  • 170. Truth No. 7SocialThere are more non-UCD success storiesthan UCD successstories
  • 171. Dare no. 7I dare you to...Spend more timedesigning and lesstime researching
  • 172. We’re not builtfor strategy
  • 173. Back at the first Euro IA,there was a lot of talkabout strategy
  • 174. Getting further upstream.Getting a seat at the table.
  • 175. More and more peopleare talking about it,but are we reallymaking progress?
  • 176. I don’t think so
  • 177. “Strategy. It’s not big andit’s not clever.”Jon HughesVP at Cognizant Technology Solutions. Inspiration for me when I worked at PAConsulting, a management consultancy. He was a partner there at the time.
  • 178. “But, it’s fucking hard todo well”Jon HughesVP at Cognizant Technology Solutions. Inspiration for me when I worked at PAConsulting, a management consultancy. He was a partner there at the time.
  • 179. Most organisationsdon’t have good orclear strategies.
  • 180. “ 4 types of strategy:- No strategy- Unclear strategy- Bad strategy- Good strategy”Someone in UX LisbonIn Leisa Reichelt’s UX Strategy workshop
  • 181. UX people are notbuilt for strategy
  • 182. We can’t handle thestench upstream
  • 183. A lot of politics,power-games
  • 184. Visionaries and seniorpeople can beruthless assholes
  • 185. Steve Jobs
  • 186. Donald Trump
  • 187. Alan Sugar
  • 188. It takes a long time toengage with stakeholdersand have a strategicinfluence
  • 189. Some of us can’t committo more than 3 monthsfor a project, let alone 3years+ to conceive anddeliver on strategy
  • 190. Truth No. 8SocialMost UX people are notbuilt for strategy
  • 191. Dare no. 8I dare you to...Commit to developingstrategies, or focus onwhat you do best
  • 192. We’re nearly there now
  • 193. I have only skimmed thesurface of our echo-chamber and why weneed to get out more
  • 194. If you want fame, beprepared to sacrifice yourpersonal life and putyourself up for criticism
  • 195. We must exposeourselves to morethinking outside ofour space
  • 196. “A lot of people in our industry haven’thad very diverse experiences. So theydon’t have enough dots to connect, andthey end up with very linear solutionswithout a broad perspective on theproblem. The broader one’sunderstanding of the human experience,the better design we will have.”Steve JobsIn an interview for Wired, February 1996
  • 197. We need to focusourselves to save ourbubble from bursting
  • 198. “It is not the strongest of thespecies that survive, nor themost intelligent, but the onemost adaptable to change”Clarence Darrow (often attributed to Darwin)Amercian Defense lawyer, defending the education of Darwin’s drawings
  • 199. We need to have moreopinions and share themwith the world
  • 200. “The great thing abouthaving an opinion is thatyou can change it”Simon ManchippCreative Director & co-founder at progressive brand consultancy SomeOne
  • 201. Dare no. 9I dare you to...Share your opinionson UX and this talkwith the rest of theconference
  • 202. DaresDon’t tweet soundbitesCritique conference talksCall bullshit on celebrity UX rockstarsMap your UX shape and focus your futureGet into the heads of othersTry more designing, less researchingCommit to strategy, or focus on UXShare opinions & be prepared to change
  • 203. Thank youRMA ConsultingMaster Your Every Daytwitter: @jasonmesutpresentations: slideshare.net/jasonmesut