Twitter for Sales
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Twitter for Sales

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Most sales and marketing professionals have Twitter completely wrong. ...

Most sales and marketing professionals have Twitter completely wrong.
Twitter for Sales helps sales and business development professionals grow revenues by connecting with clients in a more meaningful way not based upon what you say, rather based upon what you hear. Sales 2.0 requires a deeper understanding and tighter alignment with clients' drivers, business initiatives and operational issues.
Start using Twitter and TweetDeck today to grow your sales too.

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  • Login to LinkedIn.com.Click on the Twitter icon below the “Share an update” box.A pop-up window will ask if you want to allow access to Twitter – allow and authorize.If you’re logged into Twitter already, it’ll connect right away. If not, you’ll have to enter your login information.Choose your preferred settings.Complete the process by selecting “Save Settings.”

Twitter for Sales Twitter for Sales Presentation Transcript

  • Twitter for Sales:Opportunity is Tweeting
    Jason Mesiarik
    Sales Trainer & Performance Consultant
  • Agenda
    Objectives
    Web 2.0 Technology
    About Twitter
    How to Get Started with Your Profile
    Searching and Following
    Getting Organized Using TweetDeck
    Next Steps
  • Objectives
    At the end of this presentation, you will be able to:
    Apply social and business networking via Twitter to selling
    Define personal branding criteria to build your credibility
    Build your professional profile and demonstrate value
    Follow and Organize customer feeds and contacts
    Utilize TweetDeck
    Uncover business and competitive intelligence
    Operational issues & pains
    Initiatives & current projects
    Insider information & the voice of the customer’s customer
  • Web 2.0 Technology
    The Second Generation on the World Wide Web
    Communication & collaboration
    Connecting & sharing
    Personal
    Professional
    B2B & B2C
    Government & Education
    Interoperability “In the Cloud”
    Anytime
    Anywhere
    Any device
  • LinkedIn
  • About
    Started in 2006
    Social networking
    Microblogging
    As of March 2011…
    200 million users
    65 million tweets / day
    The SMS (Texting) of the Internet
  • How to Get Started with Your Profile
    Keep it simple
    Describe your
    specialties & value
    Upload a photo
    Choose your design
    Tweet subjects and links to articles relevant to your target audience that build your brand
  • Searching and Following
    Companies
    Corporate
    Business Units
    Products
    Contacts / People
    Executives
    Technology
    “Insiders”
    Topics & Drivers
    SMEs
    What you say is not as important as what you hear.
  • Twitter as a Listening Post
    Operational issues & pains
    “Struggling with…
    “Frustrated at…
    “Need help with…
    Initiatives & current projects
    “Looking for…
    “Working on…
    Insider information & the voice of the customer’s customers
    Complaints and dislikes
    Breakdowns in business processes
    from suppliers, partners, customers, contractors and employees
  • Getting Organized
    Create Lists by
    Company
    Industry
    Subject
    Add to Lists
    • One or
    • Many
  • Using TweetDeck
    Available on PC, Mac, IPhone & Android
  • TweetDeck Dashboard
    Organizes Lists by Columns
  • The Multiplier Effect of TweetDeck
    Click on More
    Click on the Twitter icon
    Allow & authorize access to Twitter at pop-up.
    If you’re logged into Twitter already, it’ll connect right away. If not, enter your Twitter login
    Choose and save your preferred settings
  • The Multiplier Effect of TweetDeck
    Connects LinkedIn, Twitter & Facebook
  • Composing Tweets
    Reflect your clients’ wants & needs
  • Next Steps
    Create your Twitter profile & page
    Search for organizations and individuals to follow
    Connect your LinkedIn & Twitter accounts
    Download & use TweetDeck
    Search and Filter
    Tweet, ReTweet & Connect
    Opportunity is Tweeting.
    Do you hear it?
  • Like what you see? Want More?Connect with me Jason Mesiarik