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20120221 inspired
 

20120221 inspired

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    20120221 inspired 20120221 inspired Presentation Transcript

    • INSPIRED Mel Huang
    • OutlinePeople (Ch. 1~10)Process (Ch. 11~30)Product (Ch. 31~39)
    • OutlinePeople (Ch. 1~10)Process (Ch. 11~30)Product (Ch. 31~39)
    • People Product Management ProductMarketing Project Engineering Management Site Design Operations
    • People reference: http://www.manucornet.net
    • OutlinePeople (Ch. 1~10)Process (Ch. 11~30)Product (Ch. 31~39)
    • ProcessDefine Design Implement and Test After Launch
    • ProcessDefine Design Implement and Test After Launch
    • Process [Define]Accessing Product Opportunities Defining The Problem To Be SolvedProduct Discovery Defining The Right ProductProduct Principles Deciding What’s Important
    • Process [Define] The Product Council VP of Product VP of User CEO, COO Management Experience DesignVP of Engineering VP of Marketing VP of Site VP of Customer Operations Service
    • ProcessDefine Design Implement and Test After Launch
    • Process [Design]Market Research Understanding The Capabilities And LimitationsPersonas For Product Management Understanding The Target UserDesign vs. Implementation Define The User Experience Before Proceeding To Build
    • ProcessDefine Design Implement and Test After Launch
    • Process [Implement and Test]Minimal Product Cutting Features vs. Slipping DatesProduct Validation Evidence of Valuable, Usable and FeasiblePrototype Testing Putting Your Ideas In Front Of Real UsersCharter User Programs
    • ProcessDefine Design Implement and Test After Launch
    • Process [After Launch]Improving Existing Products Its’ Not About Adding FeaturesGentle Deployment Help Prevent User AbuseRapid Response Finish What You Start And Save Entire Release Cycles
    • Process [Further Discussions]Agile vs. WaterfallStartup Product Management It’s All About Product DiscoveryInnovating In Large Companies Difficult But Worth The Effort
    • OutlinePeople (Ch. 1~10)Process (Ch. 11~30)Product (Ch. 31~39)
    • ProductLessons From Apple The Hardware Serves the Software The Software Serves the User Experience The User Experience Serves the Emotion
    • ProductBeware Of Specials Don’t Fall Down This Slippery SlopeThe New Old Thing What Is Possible Is Constantly ChangingUsability vs. Aesthetics Both Are Important
    • Thank You