Smart Marketing - EduWeb 2015, Chicago
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Would you rather your project be effective or efficient? Why not both? If you're using new tools but following 15-year-old processes, you're wasting time and money. In this popular talk, Jason Mark will share over a dozen best practices for structuring successful modern web projects: It?s a dash of waterfall project management, a cup of agile web development, and a pinch of lean manufacturing.
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Smart Marketing - EduWeb 2015, Chicago
- 2. jasonondesign.coma GETTING SHIT DONE Deliverables, Timelines, and Predicting the Future!
- 3. jasonondesign.coma WHY YOUR PROJECT SUCKS Lack of Commitment Wrong Team (Insecurity) Bad Process Fear
- 10. I do all the work
- 13. jasonondesign.coma WHO DO YOU REPRESENT? Campus Web Team High Traffic Page Department Vendor
- 17. jasonondesign.coma Recap meetings MIGHT HAVE MISSED
- 18. jasonondesign.coma Recap meetings Endless design revisions MIGHT HAVE MISSED
- 19. jasonondesign.coma Recap meetings Endless design revisions Staff changes MIGHT HAVE MISSED
- 20. jasonondesign.coma Recap meetings Endless design revisions Staff changes Change orders MIGHT HAVE MISSED
- 21. jasonondesign.coma Recap meetings Endless design revisions Staff changes Change orders Removing features to go live MIGHT HAVE MISSED
- 22. jasonondesign.coma Recap meetings Endless design revisions Staff changes Change orders Removing features to go live 60 page specs w/o critical info MIGHT HAVE MISSED
- 23. jasonondesign.coma WE STOP WASTING TIME? WHAT IF...
- 25. jasonondesign.comadream. build. launch. 100homes 1week 1998 Houston Home Builders Blitz
- 26. jasonondesign.coma SO WHY WOULD A WEB PROJECT TAKE 6-12 MONTHS?
- 27. jasonondesign.coma Visual Design & Written Voice Programming Monitor & Improve Setup Communication Sign-off Setup Communication Go Live Design Revisions Cut Out Waste
- 28. jasonondesign.coma Visual Design & Written Voice Programming Monitor & Improve Setup Communication Sign-off Setup Communication Go Live Design Revisions Value Ad Cut Out Waste
- 29. jasonondesign.coma Visual Design & Written Voice Programming Monitor & Improve Design Revisions Value Ad Cut Out Waste
- 30. jasonondesign.coma WHAT IF... No recap meetings Go live in a week, before the needs change It was ok to not know the details before a project starts
- 32. jasonondesign.coma “Change is never painful. The resistance to change is.” Buddha photo: EdwardDalmuldercreativecommons
- 33. jasonondesign.coma WHAT DOES IT LOOK LIKE? ENOUGH CONTEXT
- 37. jasonondesign.coma 5DAYSof DISCOVERY & DESIGN Direction, Research, and Testing
- 38. jasonondesign.coma 5DAYSof DISCOVERY & DESIGN Direction, Research, and Testing Design w/Multiple Rounds of Revisions
- 39. jasonondesign.coma 5DAYSof DISCOVERY & DESIGN Direction, Research, and Testing Design w/Multiple Rounds of Revisions Sign-off (12 person committee)
- 40. jasonondesign.coma 5DAYSof DISCOVERY & DESIGN Direction, Research, and Testing Design w/Multiple Rounds of Revisions Sign-off (12 person committee) On-site photo-shoot
- 41. jasonondesign.coma 5DAYSof DISCOVERY & DESIGN Direction, Research, and Testing Design w/Multiple Rounds of Revisions Sign-off (12 person committee) On-site photo-shoot Improved logo treatment BONUS
- 44. jasonondesign.coma 5DAYSof DEVELOPMENT Templates programmed Key features built (e.g. events, slideshow)
- 45. jasonondesign.coma 5DAYSof DEVELOPMENT Templates programmed Key features built (e.g. events, slideshow) Course catalog built SURPRISE
- 48. jasonondesign.coma 5DAYSof CONTENT 15 content editors trained Top 100 pages added
- 49. jasonondesign.coma 5DAYSof CONTENT 15 content editors trained Top 100 pages added Sign-off on Navigation as 80% final
- 50. jasonondesign.coma 5DAYSof CONTENT 15 content editors trained Top 100 pages added Sign-off on Navigation as 80% final Breakout sessions for 3 key departments
- 51. jasonondesign.coma 5DAYSof CONTENT 15 content editors trained Top 100 pages added Sign-off on Navigation as 80% final Breakout sessions for 3 key departments Workflow updated BONUS
- 52. jasonondesign.coma 500 PAGES 25 CONTENT EDITORS NO POLITICS 1 MONTH
- 53. jasonondesign.coma PLANING, PROCESS, PEOPLE. HOW IS THIS POSSIBLE?
- 54. jasonondesign.coma PROJECT MANAGEMENT PLANNING & PROCESS
- 60. jasonondesign.coma PROJECT MANAGER Same work. Less time. In control.
- 61. jasonondesign.coma PROJECT MANAGER Same work. Less time. In control. Assertive. Requires commitment.
- 62. jasonondesign.coma PROJECT MANAGER Same work. Less time. In control. Assertive. Requires commitment. Flexible.
- 64. jasonondesign.coma PLANNING AND PROCESS Roadmap (constant assessment)
- 65. jasonondesign.coma PLANNING AND PROCESS Roadmap (constant assessment) Roles (internal & external)
- 70. jasonondesign.coma REMEMBER WE FAIL BECAUSE OF Ego/Fear Bad Process
- 71. jasonondesign.coma REMEMBER WE FAIL BECAUSE OF Ego/Fear Unknown Bad Process
- 72. jasonondesign.coma REMEMBER WE FAIL BECAUSE OF Ego/Fear UnknownableUnknown Bad Process
- 73. jasonondesign.coma REMEMBER WE FAIL BECAUSE OF Get Training Get an Expert Best Practices Ego/Fear UnknownableUnknown Bad Process
- 74. jasonondesign.coma REMEMBER WE FAIL BECAUSE OF Get Training Get an Expert Best Practices Ego/Fear Test Fail Improve UnknownableUnknown Bad Process
- 85. jasonondesign.coma DEVELOPMENT TEAM Flexible. Enjoys helping. Prefers simple solutions. Expert at tools used.
- 86. jasonondesign.coma DEVELOPMENT TEAM Flexible. Enjoys helping. Prefers simple solutions. Expert at tools used. Uses plugins/modules to get to 80% fast.
- 89. jasonondesign.coma EXPERTS ASK QUESTIONS. A sales people have answers.
- 90. jasonondesign.coma Do details and icons help conversions? Which Test Won?
- 91. jasonondesign.coma No details = 11% more conversions. Which Test Won?
- 92. jasonondesign.coma Which Test Won? Which is more effective?
- 93. jasonondesign.coma Which Test Won? 40% increase in “add to cart” clicks
- 94. jasonondesign.coma Do images or text convert better in email? Which Test Won?
- 95. jasonondesign.coma Do images or text convert better in email? No Images +200% click-throughs + 300% revenue no icons Which Test Won?
- 96. jasonondesign.coma EXPERTS ASK QUESTIONS. A sales people have answers.
- 97. jasonondesign.coma SMART PEOPLE. FOCUSED. YOU’RE SURROUNDED BY EXPERTS
- 101. jasonondesign.coma ON CAMPUS EXPERTS Stakeholders Core web team Perspective Liability to asset!
- 102. jasonondesign.coma ON CAMPUS EXPERTS Stakeholders Core web team Perspective Liability to asset! Content team
- 103. jasonondesign.coma ON CAMPUS EXPERTS Stakeholders Core web team Perspective Liability to asset! Content team Design team
- 104. jasonondesign.coma IT’S NOT RUSHINGIT’S HAVING A PLAN & NOT WASTING TIME. Setup Communication Sign-off Setup Communication Go Live
- 107. jasonondesign.coma One Month ‣ Full Website Redesign & Rebrand ‣ On-site Photo Shoot in NYC ‣ Client team trained on CMS ‣ Client team deployed 100 pages RECRUITMENT ONE MONTH
- 108. jasonondesign.coma In 2.5 months, inquiries doubled. In 6 months, a 4-fold increase. RECRUITMENT ONE MONTH
- 109. jasonondesign.coma RECRUITMENT ONE MONTH Time Investment ‣ 11 gravity switch team members ‣ 1 core client member (40h) ‣ 3 client contributors (<20h each) ‣ 12 client perspective (<2h each)
- 110. jasonondesign.coma IN 2 WEEKS 4 Gravity Switch team members 4 Core client members (<10h each) 1 Super involved board 1 Writer (20h)
- 111. jasonondesign.coma IN 1 WEEK 2 Gravity Switch team members 2 Core client members (<10h each) 1 Writer (<15h)
- 112. jasonondesign.coma IT’S FUN AGAIN! HELL YES!
- 113. jasonondesign.coma SOUNDS GOOD BUT... GETTING STARTED
- 115. jasonondesign.coma
- 116. jasonondesign.coma TOYOTA Start small Have a flexible plan Share your success Repeat
- 117. jasonondesign.coma HELP A COLLEGE DO IT RIGHT MY DREAM
- 118. jasonondesign.coma WHAT DOES THAT LOOK LIKE ENOUGH CONTEXT
- 120. jasonondesign.coma THREE QUESTIONS What’s the worst that could happen?
- 121. jasonondesign.coma THREE QUESTIONS What’s the worst that could happen? Where’s our biggest win?
- 122. jasonondesign.coma THREE QUESTIONS What’s the worst that could happen? Where’s our biggest win? Who’s first?
- 124. jasonondesign.coma SEE YOU AT DRUPALCON BARCELONA THANK YOU