Nbaonline Proposal 6.1


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  • Talk about the Live team and the direction going forward withShort self intro on work performance, and education background
  • Positive attitude introducing these points
  • Briefly contrast this slide and the next slide
  • Understand why they think this way
  • Talk about how Yao Ming and Yi JianLian are big influence in China
  • How to bargain with Chinese
  • Jay Chou with Yao Ming Pepsi commercial -
  • Jay Chou with Yao Ming Pepsi commercial -
  • - Chinese people are not really creative, but they are really good at copying, and embrace it to the next level- Chinese way of thinking - I need to be having fun playing your game at the same time, I need to get something out of it (reward) - Goes back to chinese people want to think they had the better deal Expand the wants and needs if possible, what else they might want and how our game can fulfill that- Cultural reference, how can our game related to the CBA? Is it possible to work with the CBA for a mid/long term plan?
  • the gaming industry culture to a step furtherHard Fun – ChallengesEasy Fun – ExploringSerious Fun – Altered StatePeople Fun – Multiplayer
  • Takehiko Inoue – Character Design of Lost Odyssey – 0.8 M copies
  • Spec: Memory, graphics, etc.Restriction: Keyboard, etc.[Dunk] button combine with alley-oops[Lock on defence] combine with turbo
  • Spec: Memory, graphics, etc.Restriction: Keyboard, etc.
  • Locker Room, Trophy Display, Who’s Online, Club
  • Possibly look at East vs West kinda like the All-stars to let people choose sides to form a kind of large scale community (Also in the mid/long term goal) 
  • Hint about having a more detailed long term plan if they are interested
  • Nbaonline Proposal 6.1

    1. 1. NBA LIVE ONLINE<br />Game mode ideas with Chinese cultural relevancy<br />Jason Lin<br />Peter Yu<br />
    2. 2. Understand Chinese mindset via..<br /><ul><li>Stereotype of Chinese
    3. 3. Chinese media culture
    4. 4. Basketball related icons</li></ul>Game mode ideas walkthrough<br /><ul><li>The 4 fun keys to more emotion
    5. 5. Short term, mid term, long term goals</li></ul>Overview<br />
    6. 6. Stereotype of Chinese people<br />Stingy<br />Rich<br />Good at math<br />Etc.<br />
    7. 7. This is what Chinese think of themselves<br />Poor<br />Competitive<br />Huge population<br />
    8. 8. Chinese Media Culture<br />Government controls the news in media<br />Media mainly use for entertainment purpose<br />Media platform:<br />PPS – video streaming program<br />BT – Torrent downloading program<br />Pirate version of CD, DVD, Games<br />PC online games<br />
    9. 9. Chinese Media Culture<br />Chinese people only PAY when they think they have better deal<br />Why pay MORE when you can pay LESS?<br />Why PAY when you can get it for FREE?<br />
    10. 10. Basketball & Cultural Related Icons<br />Comics:<br />Slam Dunk (1990 ~ 1996, Japan) – Takehiko Inoue<br /><br />Movie:<br />Kung Fu Dunk (2008, Feb)<br /><br />Drama Series:<br />Hotshot (2008, July)<br /><br />
    11. 11. Basketball & Cultural Related Icons<br />Chinese fans remodel NBA 2K9’s player head<br /><br />Slam Dunk characters in NBA 2K9<br /><br />Hot Shot Online<br /><br />
    12. 12. Summary<br />Chinese people’s wants and needs:<br />Wants: <br />Entertainment that they can relate themselves to<br />Needs: <br />A platform that they can be creative<br />
    13. 13. Game Mode Ideas Walkthrough<br />The 4 fun keys to more emotion<br />
    14. 14. Game Mode Ideas Walkthrough<br />Short term goals (6 months ~ 1 year)<br />Establish a People Fun Game by making NBA Live Online a stand alone Online game<br />Build a step by step tutorial for new user to let them be familiar about NBA Live basketball game<br />Ship with a game with what we already have, and make minor changes<br />Takehiko Inoue to design preset players for our create player<br />Evaluate tasks priority (add/remove game elements)<br />
    15. 15. Game Mode Ideas Walkthrough<br />Short term goals (6 months ~ 1 year)<br />Design focus priority:<br />PC Spec, PC restrictions<br />Memory, graphic, keyboard<br />Online/Modes<br />Online fantasy team<br />Make All-Star Weekend an online mode<br />Virtual item and unlockable rewards<br />Presentation<br />Create player with preset basketball players<br />Need to have more Asian style preset characters<br />Outdoor courts<br />Gameplay<br />New control scheme for keyboard<br />Balance the gameplay intensity<br />
    16. 16. Game Concept Flow Chart<br />
    17. 17. Game Mode Ideas Walkthrough<br />Mid term goals (1~2 years)<br />Design Focus Priority:<br />Gameplay<br />Build a solid fun gameplay (NBA Live 10)<br />Build a game based on player experience<br />Online<br />Character development<br />Sign/Trade NBA players<br />Adidas Live Run style 1v1, 3v3, 5v5 Game Mode<br />Presentation<br />Create a better NBA atmosphere (crowds, secondary characters)<br />Face gen for create player<br />Unique art style and special effects<br />
    18. 18. Game Concept Flow Chart<br />
    19. 19. Game Concept Flow Chart<br />
    20. 20. Game Mode Ideas Walkthrough<br />Long term goals (2 years +)<br />Convert NG (G4) engine onto PC<br />Enhance user experience with Synergy Sports Technology<br />Design Focus Priority:<br />Expanding market<br />Provide better service than the competitors<br />Respond to community wants and needs<br />More challenges levels<br />
    21. 21. Q & A<br />End of Presentation<br />