Fundraising in a Google World


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Google has been described as an entirely new way of thinking. Google has already defined a generation and a worldview. For these reasons and others, I believe Google represents fundamental changes in our world that will affect charitable giving and the fundraising profession both on and off-line.

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Fundraising in a Google World

  1. 1. Fundraising in a Google-World Jason Lewis, MS CFRE Emerging Philanthropy Conference
  2. 2. The Psychology of Google <ul><li>The traits you most need today are to be transparent, flexible, focused and collaborative… You need to adopt the psychology of Google. </li></ul><ul><li>Douglas LaBier, Washington Post </li></ul>
  3. 3. C onstantly Changing Environment <ul><li>[Google’s] corporate culture and management practices depend upon cooperation, collaboration, non-defensiveness, informality, a creative mind-set, flexibility and nimbleness, all aimed at competing aggressively for clear goals within a constantly changing environment. </li></ul><ul><li>Douglas LaBier, Washington Post </li></ul>
  4. 4. Enter the Google-World <ul><li>Mac or PC: Who Cares? </li></ul><ul><li>All Roads Lead Through Google </li></ul><ul><li>Be where your audience is </li></ul>
  5. 5. The Google Economy <ul><li>We are also seeing the dawn of a new economy; one best viewed and understood through the lens of Google, the one company that – by design or by luck – is built for the emerging world order. </li></ul><ul><li>Jeff Jarvis </li></ul><ul><li>What Would Google Do? </li></ul>
  6. 6. The Google Economy <ul><li>Abundance Thinking </li></ul><ul><li>Long Tail Economics </li></ul><ul><li>Niche-Missions </li></ul>
  7. 7. Getting to Know Us <ul><li>Fast is better than slow </li></ul><ul><li>Making Decisions </li></ul><ul><li>Relationships and Groups </li></ul><ul><li>Serious without a suit </li></ul>
  8. 8. How to build a Google-World <ul><li>The greater the number of links that lead to a site, the greater its value… every time we write a link, or even click on one, we are feeding our intelligence into Google's system. We are making the machine a little smarter… </li></ul><ul><li>Nicholas Carr, The Big Switch </li></ul>
  9. 9. How to build a Google-World <ul><li>The Critical Link </li></ul><ul><li>Establish a Network </li></ul><ul><li>Build a Platform </li></ul>
  10. 10. Trust in a Google-World <ul><li>Trust and Control </li></ul><ul><li>Listen Well </li></ul><ul><li>20-Percent Time </li></ul>
  11. 11. Always in Beta Mode <ul><li>If you're not embarrassed by the first product you launched, you've launched too late. </li></ul><ul><li>Marissa Mayer </li></ul><ul><li>VP of Search Product & User-Experience </li></ul>
  12. 12. Always in Beta Mode <ul><li>New Ideas </li></ul><ul><li>Make Great Mistakes </li></ul><ul><li>Honesty and Transparency </li></ul>
  13. 13. The Googley Experience <ul><li>The Google User Experience team aims to create designs that are useful, fast, simple, engaging, innovative, universal, profitable, beautiful, trustworthy, and personable… A product that gets the balance right is &quot;Googley&quot; – and will satisfy and delight people all over the world. </li></ul><ul><li> </li></ul>
  14. 14. The Googley Experience <ul><li>Do One Thing Really, Really Well </li></ul><ul><li>Focus on the User </li></ul><ul><li>Get Out of the Way </li></ul>
  15. 15. What Would Google Do? <ul><li>Let the data decide </li></ul><ul><li>Be where your audience is </li></ul><ul><li>Great just isn't good enough </li></ul>
  16. 16. What Would Google Do? <ul><li>… the fact that we don't see a solution today doesn’t mean that it doesn’t exist. This is about invention. One criticism I would make of many industries is that they've lost their ability to reinvent themselves. </li></ul><ul><li>Eric Schmidt, Google CEO </li></ul>
  17. 17. Fundraising in a Google-World Jason Lewis, MS CFRE The Frank Group