Using WordPress to power your non-profit website
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Using WordPress to power your non-profit website



Presentation by Jason King at Making Links 2008

Presentation by Jason King at Making Links 2008



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    Using WordPress to power your non-profit website Using WordPress to power your non-profit website Presentation Transcript

    • Using WordPress to power your non-profit website Presentation by Jason King at Making Links 2008
    • You shouldn’t have to rely on a web designer to make content changes
    • Nor do you need to learn web design
    • Take control of your own website
    • WordPress started out as a very good blogging tool…
      • Posts
      • Ordered by date
      • Archived by month and year
      • Organised by category
      • Performs well in search engines e.g. Google
      • RSS feed
    • … and evolved into a capable content management system
      • Pages can be structured in a hierarchy
      • Plugins add new functionality
      • Customisable themes and templates
      • Built using popular technologies
      • Categorisation of content
      • Upload documents as well as images
    • Why is WordPress a good CMS choice for a non-profit?
    • It’s free
    • It’s open source
    • It’s built on popular, tried and tested technologies
    • It’s evolving. New versions are published regularly, bringing improvements to functionality and ease of use
    • Simplicity. Anyone can use it
    • Documentation is better than many other open source CMS
    • It’s very popular
    • The WordPress forums have an active community of users
    • WordPress is very flexible. Take a look at these non-profit organisations’ websites to see how different they are in content, layout and design…
    • Children’s Rights
    • Too Young to Work
    • Greek Care
    • Barnsley Hospital NHS Foundation Trust
    • What can you do in WordPress?
      • Publish your news immediately
      • Or schedule your announcements
      • Create and rearrange pages
      • Maintain a links page
      • Categorise your pages, posts and links
      • Publish a photo gallery
    • Just for practice, you could get a free account with www.wordpress. com
    • Host WordPress on your webspace
      • Download from www.wordpress. org and upload files by FTP.
      • Your hosting provider must offer PHP and MySQL technologies.
      • Some web hosting comes with one-click installation of WordPress (but check you’re getting the latest version)
    • The famous “five minute installation”
    • Despite the WordPress boast, installation takes more like an hour (halve that if you’ve done it before). But that’s still pretty quick!
    • If you’re not confident, pay someone or get a volunteer to install WordPress for you
    • You’ll need to install upgrades
      • WordPress is regularly improved, made more secure and new features added.
      • So upgrade several times a year.
      • Plugins also have to be upgraded but that’s a quicker, one-click task.
    • Get a new look with a new theme
    • Download a free or paid-for theme
      • Do you want a theme for a blog?
      • Or a CMS type theme?
      • Or a magazine style theme?
      • Download free themes from
      • You can also buy themes
    • Design your own theme
      • If you can write semantic, standards-compliant XHTML and CSS… then you can learn to create a WordPress theme
      • There are lessons in the Codex
      • There are many tutorials on the web
      • Get help from the WordPress forums
    • The motto of WordPress is that: Code is Poetry
    • <p> The motto of <cite> WordPress </cite> is that: </p> <blockquote> Code is Poetry </blockquote>
    • Hire a WordPress designer
      • Make sure your web designer has had WordPress experience
      • They should be able to create a theme from scratch, not just take the default Kubrick theme and change the header graphic
    • You get what you pay for
    • Want more functionality?
    • A few plugins that make WordPress a better CMS
      • Search Everything - pages can be searched
      • SEM Search Reoaded - better search results
      • Breadcrumbs Nav XT - breadcrumb navigation
      • Dagon Design SiteMap - adds a sitemap
      • cForms - insert forms
    • Resources
      • wordpress-developers-toolbox
    • WordCamp Australia
    • WordPress for Dummies
    • Alternatives to WordPress
      • Blogger (if all you want is a blog)
      • Joomla (popular CMS, well supported)
      • Drupal (very complex, very flexible CMS)
      • Adobe Contribute (software for directly editing HTML on an existing static website)
      • Many, many others!