Managing your Non-Profit's website
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Managing your Non-Profit's website



A presentation given at the Making Links 2008 conference in Melboure. It's an update of the talk I gave at Connecting Up, Brisbane in May 2008.

A presentation given at the Making Links 2008 conference in Melboure. It's an update of the talk I gave at Connecting Up, Brisbane in May 2008.



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    Managing your Non-Profit's website Managing your Non-Profit's website Presentation Transcript

    • managing your non-profit organisation’s website Jason King Making Links Conference, Melbourne 2008
    • be your organisation’s web champion … … every non-profit website needs one
    • here’s a non-profit website… … that badly needs a champion
    • you are the admin … … take control of your own website
    • Manage your own web content with … Joomla! WordPress Drupal Plone … or many, many other CMS !
    • secure your domain name now… … before someone else does
    • … and don’t forget to renew it!
      • When their poems disappeared
      • to be replaced by something weird,
      • belatedly the Poetry Society knew
      • that they had forgotten to renew
      • their Internet domain;
      • and Viagra ads were not quite germane for their new schools poetry campaign.
    • how do other non-profits use the web? start here: …
    • think beyond your website… … use social networking to reach people
    • plan your site’s structure… … sketch a site map
    • keep your planning lo-tech … … post-it notes don’t crash
    • Needlepoint is a valid web planning tool
    • Wireframes help you visualise your site layout. They are done before any graphic design. You can create them easily in PowerPoint
    • involve staff, trustees, volunteers and clients in planning your site but limit decision-making to a few people (web champion, committee)
    • write a brief (and try to keep it brief)
      • always have a brief, even for a small project
      • refer to it at crucial stages
      • concisely detail the functionality you need
      • insist that code meets W3C & WAI standards
      • include background information, timescales & expectations
      • include a basic site map
      • ideally, get a techie to help you write it
    • the brief specified a brochure-style website
    • Someone suggested adding a blog and forums
    • what’s essential to this web project? what can wait? What won’t work?
    • what’s essential to this web project? web 2.0 blog forums ajax maps video plugins kitchen sink FAQs online services widgets feed corporate hymn api what can wait? What won’t work?
    • Avoid scope creep by getting work signed off at crucial stages
    • who should build your website?
    • your trustee’s nephew who’s doing web design as a school project? maybe not
    • the chap who did a great job installing your network? but who knows little about web design
    • would a volunteer be suitable for a small project? absolutely, provided they are an experienced web developer
    • could you design the website yourself? yes, provided you have the skills, but what if you leave the organisation?
    • should you commission a web developer? how will you find them? how much should you expect to pay?
    • insist on standards-compliant code
      • A charity’s website was designed using outdated practices: font tags, frames and a table-based layout and style attributes in the html throughout many dozens of pages. Next year, when their corporate identity changed, they had to redesign the entire website. On a better-designed website they could have simply amended the CSS and changed a few images.
    • Involve staff and clients in testing
    • test your website for errors
      • HTML:
      • CSS:
      • Broken links:
      • Colour contrast:
    • guess how many HTML errors?
    • Four Surprised there are so few errors? Valid HTML is only one aspect of accessibility
    • Just in case you get run over by… … a Melbourne tram tomorrow
    • compile a tech folder for your website
    • what should you record?
      • domain control panel login
      • domain renewal date (put in your diary!)
      • web hosting control panel login
      • FTP details
      • CMS logins
      • third-party website logins (Google Analytics etc)
      • contract and support details
    • do you backup your website?
      • Whilst uploading new documents to an educational charity’s website, Dreamweaver glitched and deleted both the local and remote copies of the site files.
      • A volunteer designed an Internet radio station’s website. After a petty disagreement the volunteer deleted the entire website.
    • Get a Google Grant
      • Free online advertising for your non-profit using Google AdWords. Apply now because you can wait up to six months!
    • analyse your web stats … … to help improve your website Notice the sudden rise in visits? That was the result of a Google Grant
    • managing your non-profit organisation’s website Jason King Making Links Conference, Melbourne 2008 Presentation is available to watch again at Planning your Non-Profit Website’s Development
    • Thanks
      • to the following users whose use of a Creative Commons license meant I could re-use their photos in this presentation: dannyman, Marco Wessel, Daryl Mitchell, aynne, activeside, daveknapik, iamilk, Sam Knox, vidnar, ardenstreet, maadmob, pingmag, sita puddin pie
      • and to Vincent Flanders for bringing the glaucoma website to my attention.