Managing your Non-Profit's website
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Managing your Non-Profit's website

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A presentation given at the Making Links 2008 conference in Melboure. It's an update of the talk I gave at Connecting Up, Brisbane in May 2008.

A presentation given at the Making Links 2008 conference in Melboure. It's an update of the talk I gave at Connecting Up, Brisbane in May 2008.

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Managing your Non-Profit's website Managing your Non-Profit's website Presentation Transcript

  • managing your non-profit organisation’s website Jason King www.kingjason.co.uk Making Links Conference, Melbourne 2008
  •  
  • be your organisation’s web champion … … every non-profit website needs one
  • here’s a non-profit website… … that badly needs a champion
  • you are the admin … … take control of your own website
  • Manage your own web content with … Joomla! WordPress Drupal Plone … or many, many other CMS !
  • secure your domain name now… … before someone else does
  • … and don’t forget to renew it!
    • When their poems disappeared
    • to be replaced by something weird,
    • belatedly the Poetry Society knew
    • that they had forgotten to renew
    • their Internet domain;
    • and Viagra ads were not quite germane for their new schools poetry campaign.
  • how do other non-profits use the web? start here: www.squidoo.com/org20 …
  • think beyond your website… … use social networking to reach people
  • plan your site’s structure… … sketch a site map
  • keep your planning lo-tech … … post-it notes don’t crash
  • Needlepoint is a valid web planning tool
  • Wireframes help you visualise your site layout. They are done before any graphic design. You can create them easily in PowerPoint
  • involve staff, trustees, volunteers and clients in planning your site but limit decision-making to a few people (web champion, committee)
  • write a brief (and try to keep it brief)
    • always have a brief, even for a small project
    • refer to it at crucial stages
    • concisely detail the functionality you need
    • insist that code meets W3C & WAI standards
    • include background information, timescales & expectations
    • include a basic site map
    • ideally, get a techie to help you write it
  • the brief specified a brochure-style website
  • Someone suggested adding a blog and forums
  • what’s essential to this web project? what can wait? What won’t work?
  • what’s essential to this web project? web 2.0 blog forums ajax maps video plugins kitchen sink FAQs online services widgets feed corporate hymn api what can wait? What won’t work?
  • Avoid scope creep by getting work signed off at crucial stages
  • who should build your website?
  • your trustee’s nephew who’s doing web design as a school project? maybe not
  • the chap who did a great job installing your network? but who knows little about web design
  • would a volunteer be suitable for a small project? absolutely, provided they are an experienced web developer
  • could you design the website yourself? yes, provided you have the skills, but what if you leave the organisation?
  • should you commission a web developer? how will you find them? how much should you expect to pay?
  • insist on standards-compliant code
    • A charity’s website was designed using outdated practices: font tags, frames and a table-based layout and style attributes in the html throughout many dozens of pages. Next year, when their corporate identity changed, they had to redesign the entire website. On a better-designed website they could have simply amended the CSS and changed a few images.
  • Involve staff and clients in testing
  • test your website for errors
    • HTML: validator.w3.org
    • CSS: jigsaw.w3.org/css-validator
    • Broken links: validator.w3.org/checklink
    • Colour contrast: www.snook.ca/technical/colour_contrast/colour.html
  • guess how many HTML errors?
  • Four Surprised there are so few errors? Valid HTML is only one aspect of accessibility
  • Just in case you get run over by… … a Melbourne tram tomorrow
  • compile a tech folder for your website
  • what should you record?
    • domain control panel login
    • domain renewal date (put in your diary!)
    • web hosting control panel login
    • FTP details
    • CMS logins
    • third-party website logins (Google Analytics etc)
    • contract and support details
  • do you backup your website?
    • Whilst uploading new documents to an educational charity’s website, Dreamweaver glitched and deleted both the local and remote copies of the site files.
    • A volunteer designed an Internet radio station’s website. After a petty disagreement the volunteer deleted the entire website.
  • Get a Google Grant
    • Free online advertising for your non-profit using Google AdWords. Apply now because you can wait up to six months!
    www.google.com.au/grants/
  • analyse your web stats … … to help improve your website Notice the sudden rise in visits? That was the result of a Google Grant
  • managing your non-profit organisation’s website Jason King Making Links Conference, Melbourne 2008 Presentation is available to watch again at www.kingjason.co.uk. Planning your Non-Profit Website’s Development
  • Thanks
    • to the following Flickr.com users whose use of a Creative Commons license meant I could re-use their photos in this presentation: dannyman, Marco Wessel, Daryl Mitchell, aynne, activeside, daveknapik, iamilk, Sam Knox, vidnar, ardenstreet, maadmob, pingmag, sita puddin pie
    • and to Vincent Flanders for bringing the glaucoma website to my attention.